HomeTerms of Use

Website Terms of Use

Effective date: October 15, 2026
Last updated: October 15, 2026

These Website Terms of Use (“Terms”) set out the rules for accessing and using conversionrate.store and its related pages, content, features, forms, and resources (collectively, the “Website”).

The Website is operated by CONVERSIONRATE.STORE LIMITED, a company incorporated in Hong Kong under Company No. 2905823 (“Conversion Rate Store”, “CRS”, “we”, “us”, or “our”).

By accessing or using the Website, you agree to these Terms. If you do not agree with them, please do not use the Website.

1. Who We Are

Conversion Rate Store is a conversion optimization agency providing services that may include conversion research, analytics, UX/UI design, experimentation, A/B testing, CRO audits, strategy, implementation, and related consulting services.

The Website provides information about our company, services, methodology, experience, case studies, research, resources, and business activities.

2. Professional Services Are Governed Separately

These Terms apply to your use of the Website only.

Any conversion rate optimization, experimentation, analytics, UX/UI design, development, consulting, research, audit, or other professional services provided by Conversion Rate Store are governed by the applicable proposal, statement of work, master services agreement, NDA, or other written agreement between Conversion Rate Store and the relevant client.

If there is any conflict between these Terms and a signed client agreement, the signed client agreement will prevail with respect to the professional services covered by that agreement.

Submitting a form, booking a strategy session, requesting information, or communicating with our team does not by itself create a client, consulting, partnership, employment, or other professional relationship with Conversion Rate Store.

We reserve the right to accept or decline any potential engagement.

3. Use of the Website

You may use the Website for lawful business, professional, research, and informational purposes.

You must not:

  • use the Website in violation of applicable law;
  • use the Website for fraudulent, abusive, or misleading purposes;
  • attempt to gain unauthorized access to the Website, servers, databases, accounts, or systems;
  • interfere with the operation, availability, or security of the Website;
  • introduce malware, viruses, malicious code, or other harmful technologies;
  • conduct denial-of-service or similar attacks;
  • systematically copy, scrape, extract, or reproduce substantial portions of the Website in a manner that infringes our rights or materially interferes with the Website;
  • impersonate another person or organization;
  • submit knowingly false or misleading information; or
  • use our content or intellectual property in a way that falsely suggests an affiliation, sponsorship, endorsement, or partnership with Conversion Rate Store.

We may restrict or block access where we reasonably believe the Website is being misused.

4. Website Availability and Changes

We aim to keep the Website available and functioning properly, but we do not guarantee that access will always be uninterrupted, error-free, or available.

We may at any time:

  • update Website content;
  • add or remove features;
  • change the structure or design of the Website;
  • suspend access to part or all of the Website; or
  • discontinue particular Website content or functionality.

We are not required to provide advance notice of such changes unless required by applicable law.

5. Website Content

We make reasonable efforts to keep information on the Website accurate and up to date.

However, Website content is provided primarily for general informational and marketing purposes. We do not guarantee that all content is complete, current, error-free, or suitable for your specific circumstances.

Articles, guides, research, benchmarks, frameworks, recommendations, calculators, forecasts, reports, and similar materials should not be treated as legal, financial, accounting, tax, investment, or other regulated professional advice.

You are responsible for evaluating whether any information on the Website is appropriate for your business and circumstances.

6. Case Studies, Testimonials, and Results

The Website may include case studies, experiment results, testimonials, conversion-rate improvements, revenue increases, statistical results, benchmarks, or other historical performance information.

These results relate to specific:

  • clients;
  • websites or applications;
  • audiences;
  • experiments;
  • products;
  • time periods;
  • market conditions; and
  • business circumstances.

They are provided to illustrate our experience and methodology and should not be interpreted as a guarantee that another business will achieve identical or similar results.

Actual outcomes depend on many factors, including traffic volume and quality, customer behavior, product-market fit, pricing, offer strength, technical implementation, competition, market conditions, seasonality, and other circumstances outside our control.

Past performance does not guarantee future results.

Unless expressly stated in a separate written client agreement, Conversion Rate Store does not guarantee a particular conversion-rate increase, revenue increase, ROI, statistical outcome, or other business result.

7. Intellectual Property

Unless otherwise stated, the Website and its content are owned by, licensed to, or otherwise lawfully used by Conversion Rate Store.

This may include:

  • website copy;
  • research;
  • reports;
  • case studies;
  • methodologies;
  • frameworks;
  • graphics;
  • illustrations;
  • videos;
  • designs;
  • UX/UI assets;
  • software;
  • code;
  • databases;
  • trademarks;
  • logos; and
  • other original materials.

These materials may be protected by copyright, trademark, database, and other intellectual property laws.

You may view, share links to, and make reasonable internal business use of publicly available Website content.

Unless permitted by applicable law or approved by us in writing, you may not:

  • reproduce substantial portions of the Website;
  • republish or commercially distribute our content;
  • sell or sublicense our content;
  • copy proprietary research, methodologies, designs, or reports for commercial purposes;
  • remove copyright or proprietary notices;
  • present our content as your own; or
  • use our branding in a way that suggests an unauthorized relationship with the Conversion Rate Store.

Reasonable quotation of publicly available content is permitted where appropriate attribution and a link to the original source are provided.

8. Conversion Rate Store Brand and Trademarks

The names Conversion Rate Store, ConversionRate.Store, our logos, visual identity, and other distinctive brand elements are trademarks or other intellectual property of CONVERSIONRATE.STORE LIMITED or its licensors.

You may not use them in a manner that falsely suggests sponsorship, endorsement, affiliation, or partnership without our prior written permission.

9. Linking to Our Website

You may link to publicly accessible pages on our Website provided that the link:

  • is lawful and fair;
  • does not misrepresent your relationship with Conversion Rate Store;
  • does not imply endorsement where none exists; and
  • does not damage or take unfair advantage of our reputation.

You may not frame or embed substantial parts of our Website on another website in a way that suggests the content belongs to someone else.

We may request the removal of a link where we reasonably believe it is misleading, unlawful, harmful, or infringing.

10. Contact Forms and Strategy Sessions

The Website may allow you to:

  • contact our team;
  • request information;
  • request a proposal;
  • book a CRO Strategy Session;
  • subscribe to content or marketing communications;
  • submit a job application; or
  • provide other business information.

You agree to provide information that is accurate to the best of your knowledge and that you are authorized to provide.

Please do not submit highly sensitive, regulated, confidential, or proprietary information through general Website forms unless we specifically request it.

Confidential information exchanged as part of an actual client engagement may be governed by a separate NDA or client agreement.

Our handling of personal data is described in our Privacy Policy.

11. Third-Party Websites and Services

The Website may contain links to or integrations with third-party:

  • websites;
  • software;
  • analytics services;
  • scheduling tools;
  • social networks;
  • video platforms;
  • review platforms;
  • advertising platforms; or
  • other services.

Third-party websites and services operate independently from Conversion Rate Store.

We are not responsible for their availability, security, content, accuracy, privacy practices, terms, or actions.

Your use of third-party services is subject to the terms and privacy policies of the relevant providers.

12. Website Security

You must not knowingly introduce:

  • viruses;
  • trojans;
  • worms;
  • logic bombs;
  • malicious scripts;
  • harmful code; or
  • other technologies intended to damage or interfere with the Website.

You must not attempt to gain unauthorized access to:

  • the Website;
  • the server on which the Website is hosted;
  • databases connected to the Website;
  • administrative interfaces; or
  • other systems or infrastructure associated with the Website.

Where appropriate, suspected unlawful activity may be reported to relevant authorities.

13. No Warranty

To the maximum extent permitted by applicable law, the Website and its content are provided on an “as is” and “as available” basis.

We do not make any express or implied warranty that:

  • the Website will always be available;
  • the Website will be free from errors;
  • the Website will be free from security vulnerabilities;
  • Website content will always be complete or current; or
  • use of Website information will result in a particular business outcome.

Nothing in these Terms excludes rights or warranties that cannot lawfully be excluded.

14. Limitation of Liability

To the maximum extent permitted by applicable law, Conversion Rate Store and its directors, officers, employees, contractors, affiliates, and representatives will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from or related to use of the Website.

This includes loss of:

  • profits;
  • revenue;
  • business opportunities;
  • anticipated savings;
  • goodwill; or
  • data

resulting from reliance on Website content or inability to use the Website.

Nothing in these Terms excludes or limits liability where such exclusion or limitation is prohibited by applicable law.

Any liability arising from paid professional services is governed by the applicable client agreement rather than these Website Terms.

15. Privacy and Cookies

Our processing of personal data is described in our Privacy Policy.

The Website may use cookies and similar technologies for functionality, security, analytics, attribution, and marketing.

Where required by applicable law, non-essential technologies are used only after appropriate consent.

You can manage available preferences through Cookie Settings on the Website.

16. Changes to These Terms

We may update these Terms from time to time to reflect changes to:

  • the Website;
  • our business;
  • our services;
  • applicable law; or
  • our operational practices.

The current version will be published on this page with an updated Last updated date.

Your continued use of the Website after revised Terms become effective constitutes acceptance of those revised Terms to the extent permitted by applicable law.

17. Governing Law and Jurisdiction

To the extent permitted by applicable law, these Terms are governed by the laws of the Hong Kong Special Administrative Region.

Any dispute relating to these Terms or use of the Website will be subject to the jurisdiction of the courts of Hong Kong, except where mandatory applicable law provides otherwise.

18. Contact Us

If you have questions about these Terms, please contact:

CONVERSIONRATE.STORE LIMITED
Company No. 2905823
Unit 2A, 17/F, Glenealy Tower
No. 1 Glenealy, Central, Hong Kong

Email: g@conversionrate.store