Privacy Policy

Effective date: October 15, 2026
Last updated: October 15, 2026

Conversion Rate Store respects your privacy and is committed to handling personal data responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal data when you visit conversionrate.store, communicate with us, request a strategy session, subscribe to our content, apply for a role, or otherwise interact with Conversion Rate Store.

In this Privacy Policy, “Conversion Rate Store”, “CRS”, “we”, “us”, and “our” refer to:

CONVERSIONRATE.STORE LIMITED
Company No. 2905823
Unit 2A, 17/F, Glenealy Tower
No. 1 Glenealy, Central, Hong Kong

Where applicable, CONVERSIONRATE.STORE LIMITED is responsible for determining how personal data covered by this Privacy Policy is processed.

1. Privacy at a Glance

In summary:

• we collect personal data reasonably necessary to operate our Website and business;
• we use information to respond to enquiries, provide services, arrange strategy sessions, recruit team members, improve the Website, and measure our marketing;
• we may use trusted third-party service providers to operate our Website and business;
• we do not sell personal data for monetary consideration;
• where required by applicable law, non-essential analytics or advertising technologies are used only after appropriate consent;
• you can unsubscribe from marketing communications at any time; and
• depending on your location, you may have rights relating to your personal data.

More detailed information is provided below.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal data that we collect when you:

• visit conversionrate.store;
• submit a contact form;
• request or book a CRO Strategy Session;
• request information about our services;
• communicate with our team by email or other channels;
• subscribe to newsletters or other marketing communications;
• download or request content;
• interact with our marketing or advertising;
• attend or register for an event or webinar;
• apply for a job or submit your CV; or
• otherwise interact with Conversion Rate Store in connection with our Website or business.

Personal data that Conversion Rate Store processes on behalf of a client while delivering professional CRO services may instead or additionally be governed by the relevant client agreement, NDA, data-processing agreement, or other contractual terms.

3. Personal Data We Collect

The information we collect depends on how you interact with us.

Information You Provide Directly

This may include:

• first and last name;
• business email address;
• phone number;
• company name;
• company website;
• job title or role;
• industry or business vertical;
• information about your company;
• CRO goals;
• services you are interested in;
• information about your website, product, funnel, or business;
• marketing attribution information, such as how you first heard about Conversion Rate Store;
• information submitted through forms;
• information provided when booking a meeting;
• newsletter or marketing preferences;
• correspondence with our team; and
• other information you choose to provide.

Please do not submit special-category, highly sensitive, confidential, or regulated personal data through general Website forms unless we specifically request it and there is a legitimate reason to provide it.

4. Contact and CRO Strategy Session Forms

When you contact us or request a CRO Strategy Session, we may collect information such as:

• your name;
• business email address;
• company name;
• company website;
• business vertical;
• service or CRO goal;
• information about your company or funnel;
• how you heard about Conversion Rate Store; and
• other information you choose to provide.

We use this information to:

• respond to your enquiry;
• assess whether our services may be relevant to your business;
• prepare for a strategy session;
• communicate with you;
• understand the source of business enquiries;
• prepare proposals where appropriate; and
• take steps toward a potential business relationship.

Submitting a form does not create a client relationship.

5. Email and Other Communications

If you contact us by email or through another communication channel, we may process:

• your contact information;
• the content of your communication;
• relevant attachments; and
• related correspondence.

We use this information to respond to your request, maintain business communications, and manage prospective or existing business relationships.

6. Job Applicants

If you apply for a position with Conversion Rate Store or send us your CV, resume, portfolio, or other application materials, we may collect information including:

• your name;
• email address;
• phone number;
• location;
• employment history;
• education;
• professional experience;
• skills;
• CV or resume;
• portfolio;
• LinkedIn or other professional profile;
• salary expectations where relevant;
• interview notes or assessment information; and
• any other information you voluntarily provide.

We use this information to:

• evaluate your application;
• communicate with you;
• organize interviews or assessments;
• assess your suitability for a role;
• manage recruitment;
• verify relevant information where appropriate; and
• comply with legal obligations.

If your application is unsuccessful, we may retain relevant recruitment information for a reasonable period where permitted by applicable law, including where appropriate to consider you for future opportunities.

You can request deletion of your recruitment information subject to applicable legal or legitimate retention requirements.

7. Information Collected Automatically

When you access the Website, certain information may be collected automatically by our Website, hosting infrastructure, analytics technologies, or other service providers.

This may include:

• IP address;
• browser type and version;
• operating system;
• device type;
• screen or device information;
• referring website or source;
• pages visited;
• links or Website elements interacted with;
• date and time of visits;
• session duration;
• approximate geographic location derived from IP address;
• cookie or device identifiers;
• campaign and attribution information;
• technical logs;
• error information; and
• security-related information.

We may use this data to operate and secure the Website, diagnose problems, understand Website usage, improve user experience, and measure the effectiveness of marketing.

8. How We Use Personal Data

Depending on the context, we may use personal data to:

• operate and maintain the Website;
• respond to enquiries;
• schedule and conduct CRO Strategy Sessions;
• assess potential projects;
• prepare proposals;
• enter into and manage business relationships;
• provide contracted services;
• communicate with prospective and existing clients;
• recruit employees or contractors;
• provide newsletters, case studies, research, and other requested content;
• conduct analytics and understand Website usage;
• improve Website functionality and user experience;
• measure lead sources and marketing attribution;
• measure advertising effectiveness;
• personalize marketing where permitted;
• secure our Website, systems, and communications;
• detect and prevent fraud or misuse;
• maintain business records;
• comply with legal, accounting, regulatory, or tax requirements;
• establish, exercise, or defend legal claims; and
• manage a merger, acquisition, restructuring, financing, sale, or other corporate transaction.

We do not use personal data for purposes that are materially incompatible with the purpose for which it was originally collected unless permitted by applicable law.

9. Legal Bases for Processing

Where laws such as the EU General Data Protection Regulation or UK GDPR require us to identify a legal basis, our processing may rely on one or more of the following.

Consent

We may rely on your consent for activities such as:

• certain analytics technologies;
• advertising technologies;
• particular marketing communications; or
• other processing where consent is required.

You may withdraw consent at any time.

Withdrawal does not affect processing that occurred lawfully before consent was withdrawn.

Contract or Pre-Contractual Steps

We may process personal data where necessary to:

• respond to a request for our services;
• evaluate a prospective engagement;
• prepare a proposal;
• enter into a contract; or
• perform a client agreement.

Legitimate Interests

We may process information where necessary for legitimate business interests, including:

• responding to B2B enquiries;
• developing business relationships;
• operating our Website;
• securing systems;
• improving services;
• analyzing Website performance;
• managing recruitment;
• measuring business and marketing performance; and
• preventing fraud or misuse.

Where required, we consider whether these interests are outweighed by the rights and interests of the individual concerned.

Legal Obligations

We may process information where necessary to comply with applicable:

• laws;
• regulations;
• court orders;
• accounting obligations;
• tax requirements; or
• other legal requirements.

10. Marketing Communications

We may send newsletters, case studies, research, company updates, event information, or information about Conversion Rate Store services where permitted by applicable law.

Depending on the circumstances, this may be based on:

• your consent;
• an existing business relationship; or
• another lawful basis available for B2B communications.

Every marketing email should provide an appropriate way to unsubscribe.

You may also request to stop receiving marketing communications by contacting us.

If you unsubscribe, we may retain limited information necessary to maintain a suppression record and ensure that your preference is respected.

Unsubscribing from marketing does not prevent us from sending necessary contractual, transactional, administrative, or service-related communications.

11. Cookies and Similar Technologies

The Website may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used for the following purposes.

Essential Technologies

These are required for core Website functionality, security, forms, preference management, and other necessary functions.

Analytics Technologies

These help us understand matters such as:

• Website traffic;
• page views;
• user journeys;
• engagement;
• Website performance; and
• conversion activity.

Advertising and Attribution Technologies

Where applicable, these may help us:

• understand how visitors found our Website;
• measure advertising campaigns;
• attribute enquiries or conversions;
• build audiences;
• measure advertising performance; and
• support relevant remarketing where permitted.

This may include technologies associated with platforms such as Google and Meta/Facebook where those services are in use.

Where applicable law requires prior consent, non-essential analytics or advertising technologies are used only after the required consent has been obtained.

You can manage available preferences through the Website’s Cookie Settings.

You may also control cookies through your browser settings, although disabling certain cookies may affect Website functionality.

For additional information about the cookies and similar technologies currently used by the Website, please see our Cookie Policy.

12. How We Share Personal Data

We may share personal data with third parties where reasonably necessary to operate our Website and business.

These may include:

• Website hosting and infrastructure providers;
• cloud service providers;
• analytics providers;
• advertising and attribution platforms;
• CRM providers;
• email and marketing platforms;
• calendar and scheduling providers;
• video-conferencing providers;
• recruiting and applicant-management providers;
• website development and technical-support providers;
• security providers;
• professional advisers such as lawyers, accountants, auditors, and consultants;
• contractors working on our behalf; and
• government authorities, regulators, courts, or law-enforcement agencies where disclosure is legally required.

Where a service provider processes personal data on our behalf, we expect it to process the information appropriately and subject to relevant contractual or legal obligations.

13. Sale of Personal Data

Conversion Rate Store does not sell personal data for monetary consideration.

However, some privacy laws may define certain advertising-related disclosures of identifiers or Website activity as “sharing,” “sale,” “targeted advertising,” or a similar concept even where no money is exchanged.

Where such laws apply, we will provide applicable consent or opt-out mechanisms as required.

14. International Data Transfers

Conversion Rate Store is based in Hong Kong and works with clients, contractors, technology providers, and service providers internationally.

Your personal data may therefore be processed or stored in countries other than the country in which you are located.

Different countries may have different data-protection laws.

Where applicable law requires safeguards for an international transfer, we take reasonable steps to use appropriate contractual protections, transfer mechanisms, or other safeguards permitted by law.

15. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy and for legitimate legal, business, accounting, security, and contractual purposes.

Retention periods may depend on:

• the nature of the information;
• why it was collected;
• whether you are a prospective, current, or former client;
• the duration of our relationship;
• applicable legal obligations;
• contractual requirements;
• applicable limitation periods;
• security requirements; and
• whether information may be necessary to establish or defend legal claims.

When personal data is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.

16. Data Security

We use reasonable administrative, organizational, and technical measures designed to protect personal data against:

• unauthorized access;
• unlawful disclosure;
• misuse;
• alteration;
• accidental loss;
• destruction; and
• other inappropriate processing.

However, no method of internet transmission or electronic storage is completely secure.

Accordingly, we cannot guarantee absolute security of information transmitted through the Website.

17. Your Privacy Rights

The rights available to you depend on your location and the law applicable to the processing of your personal data.

Subject to applicable law, you may have the right to:

• request information about how your personal data is used;
• request access to personal data we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of personal data;
• request restriction of processing;
• object to certain processing;
• object to direct marketing;
• request portability of certain personal data;
• withdraw consent where processing relies on consent; and
• submit a complaint to an applicable privacy or data-protection authority.

Some rights are subject to legal exceptions and may not apply in every circumstance.

To make a privacy request, contact: g@conversionrate.store

We may request information reasonably necessary to verify your identity before responding to certain requests.

18. Hong Kong Privacy Rights

Where Hong Kong's Personal Data (Privacy) Ordinance applies, individuals may have rights relating to access to and correction of their personal data.

Requests may be subject to applicable requirements, procedures, exemptions, and permitted fees under Hong Kong law.

You may also have the right to contact the Office of the Privacy Commissioner for Personal Data in Hong Kong regarding data-protection concerns.

19. EEA and UK Privacy Rights

If the GDPR or UK GDPR applies to the processing of your personal data, you may have rights including:

• access;
• rectification;
• erasure;
• restriction;
• portability;
• objection;
• withdrawal of consent; and
• the right to complain to an applicable supervisory authority.

Where we rely on legitimate interests, you may have the right to object to that processing in certain circumstances.

Where personal data is used for direct marketing, you may object to that use at any time.

20. Automated Decision-Making

We do not use personal data collected through the Website to make decisions about individuals based solely on automated processing where those decisions produce legal or similarly significant effects, unless we specifically inform you otherwise.

We may use analytics, segmentation, attribution, or similar technologies to understand Website and marketing performance.

21. Third-Party Websites and Platforms

Our Website may link to third-party:

• websites;
• social networks;
• review platforms;
• client websites;
• scheduling services;
• video services; or
• other online platforms.

Those third parties operate independently from Conversion Rate Store and have their own privacy practices.

This Privacy Policy does not govern how third-party organizations collect or use personal data on their own services.

We encourage you to review their privacy policies where relevant.

22. Social and Professional Networks

Conversion Rate Store may maintain company profiles on platforms such as LinkedIn and other professional or social networks.

If you interact with our profiles, the relevant platform may process information about your interaction in accordance with its own privacy policy.

We may receive information made available to us through such platforms, for example when you send us a message or interact with our company profile.

23. Children’s Privacy

The Website and Conversion Rate Store's professional services are intended for businesses and business professionals.

They are not directed to children.

We do not knowingly use the Website to solicit personal data from children under 16.

If you believe that a child has provided personal data to us, please contact us so that we can review the situation and take appropriate action.

24. Business Transfers

If Conversion Rate Store is involved in a:

• merger;
• acquisition;
• restructuring;
• financing;
• sale of business or assets; or
• similar corporate transaction,

personal data may be disclosed or transferred as part of that transaction, subject to applicable law and appropriate safeguards.

25. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• our Website;
• our services;
• our technology;
• our business practices; or
• applicable legal requirements.

The latest version will be published on this page and identified by the Last updated date.

Where required by applicable law, we may provide additional notice or obtain consent for material changes.

26. Contact Us

For questions about this Privacy Policy, privacy requests, or complaints, please contact:

CONVERSIONRATE.STORE LIMITED
Company No. 2905823
Unit 2A, 17/F, Glenealy Tower
No. 1 Glenealy, Central, Hong Kong

Email: g@conversionrate.store