CRO Сase Studies

MoneyGeek is a financial comparison platform offering tools and advice for insurance, credit cards, and loans to help users make informed financial decisions.

Auto-fill zip code using IP address API to reduce friction in the car insurance quote funnel.

Kabanchik.ua is a two-sided marketplace in Ukraine that connects users with skilled contractors for one-off jobs.

Boost marketplace revenue by showing trusted contractors earlier in the job posting flow.

PaintScratch is an e-commerce platform specializing in custom automotive paint refinishing solutions with a catalog of over 100,000 paint colors.

Add a problem-based quiz to the product page to reduce decision fatigue and personalize product selection.

Gaiam is a leading lifestyle brand dedicated to making yoga, fitness, and wellness accessible to everyone.

Using exit-intent pop-ups and reduced cart abandonment

Moonmagic is a jewelry eCommerce brand focused on spiritual gemstones.

Add a personalized carousel of recommended items inside the cart.

Eldorado.ua is one of the largest online electronics retailers in Eastern Europe, offering a wide range of consumer electronics and home appliances.

Reduce cart abandonment by implementing a targeted exit-intent pop-up with scarcity messaging.

PaintScratch is a leading e-commerce platform for automotive paint refinishing, offering over 100,000 custom colors with a color-match guarantee.

Improve product listing performance by adding brand-specific color code guidance and video tutorials.

SleepyPatch by NATPAT offers wellness stickers for kids to aid with sleep and focus.

Add a Subscribe & Save option with delivery frequency to increase recurring revenue.

SomniFix is an eCommerce brand selling mouth strips that promote better sleep.

Redesign PDP to highlight larger pack value

MoneyGeek is a financial comparison platform helping users find the best insurance deals.

Add sticky "Compare Quotes" CTA banner on car insurance pages.

Prom.ua is one of Ukraine’s largest online marketplaces for consumer products.

Move "recommended products" to the top of the product page to boost exposure.

Moonmagic is a jewelry eCommerce brand focused on ethically sourced gemstones.

Add sticky customization buttons on mobile PDP to streamline action.

SomniFix is an eCommerce brand selling mouth strips promoting better sleep.

Align homepage content with user intent to improve conversions.

MoneyGeek is a personal finance platform offering insurance comparisons and financial tools.

Add sticky "Car Insurance Toolbox" sidebar to guide user behavior.

Mariemur is a luxury lingerie brand offering high-end collections.

Add reassurance copy about return policy during checkout.

Cooksmarts is a meal planning platform offering recipes, grocery lists, and cooking tips.

Ask for credit card earlier in the trial to reduce drop-off and increase commitment.

Preply is an online tutoring marketplace connecting students with language tutors for one-on-one personalized lessons.

Simplified homepage by removing distractions and placing the tutor search tool above the fold to increase engagement.

SwingU is a popular golf app offering GPS rangefinding, score tracking, and performance insights.

Streamline the free-to-paid funnel by collapsing steps and improving visual hierarchy.

GrantMe is a Canadian online education advisory platform that helps students secure scholarships and strengthen university applications.

Improve clarity and usability of the “Book a Call” page with a repositioned CTA, simplified calendar interface, and transparent expectations.

Depositphotos is a global stock photo platform with over 200 million assets, offering subscription and on-demand licenses to creators and businesses.

Redesign the registration flow to align with user intent by featuring the image they wish to download in the sign-up step.

DoYogaWithMe is an online platform offering both free and premium yoga video content, focused on accessibility and guided practice for all levels.

Use banners and exit-intent pop-ups to drive premium subscriptions and shift users from monthly to annual plans.

Kabanchik.ua is a Ukrainian service marketplace for hiring freelancers and contractors.

Suggest users offer higher prices via a tooltip to attract top-rated contractors

Localizer.co is a SaaS platform that enables businesses to translate their websites into multiple languages with a single code snippet.

Increase sign-ups by redesigning the homepage to preview product functionality before account creation.

SwingU is a mobile golf app offering GPS, score tracking, and personalized coaching.

Increase ARPU by adding a comparison table during the subscription funnel.

Comodo Cybersecurity is a global leader in digital security solutions, offering malware protection and SSL certificates.

Redesign the landing page using pain-driven copy and simplified messaging to boost conversion rate.

Ukraine International Airlines (UIA) is the country's largest flag carrier, offering international and domestic flights.

Boost airline ticket sales during the pandemic by displaying a special refund policy banner within the booking process.

NATPAT eCommerce store offers essential oil-infused stickers and patches designed to help children with sleep, mood regulation, and bug bite relief in a fun, easy-to-use format.

Add personalized content blocks on product pages using buyer intent data.

CleanMyMac is a subscription-based macOS optimization tool developed by MacPaw that helps clean junk files, boost speed, and enhance device performance.

Redesigned homepage using trust badges, simplified messaging, and pain-based communication focused on solving user problems instead of listing features.