ConversionRate.Store Is Your Full-Stack CRO Partner
Our core expertise lies in analyzing user behavior and sentiment, designing CRO hypotheses, and validating them through experimentation.
In 2024 the company grew to 45 employees, becoming one of the largest CRO firms in the world.
ConversionRate.Store’s comparative advantage comes from a robust CRO system for collecting, processing, and analyzing data across every critical funnel touchpoint. We combine funnel performance analytics, user behavioral patterns, user sentiment, and perception research to understand not only where users enter, progress, and drop off, but also why they hesitate, what drives their intent, and what prevents them from converting.
Based on this evidence, we design and validate CRO hypotheses through structured experimentation and post-test analysis. This allows us to move beyond surface-level UX/UI changes and build optimization strategies grounded in real user behavior, motivation, and decision-making logic.
The system is adaptable across different business models and funnel types, including eCommerce, B2B SaaS, mobile apps, and lead generation funnels. Across these verticals, our methodology has historically delivered an A/B test win rate of around 40%, reflecting the strength of an evidence-based approach to hypothesis generation and experimental validation.
on the following principles:
We foster freedom of action and decision-making within our team, because empirical data shows that — when combined with the right training, which we provide — it leads to the most creative and effective results for our clients.
We identify our client’s measurable goal and take full responsibility for developing and deploying a CRO strategy focused on achieving it. We bring our full expertise to guide the client toward the shortest, most efficient path to that goal.
Our objective is to deliver a tangible result for our clients — a goal that demands we rigorously apply our scientific CRO methodology.