CRO Services That Drive Results

Frequently asked questions

• Can I afford CRO services?

  Yes, you can afford CRO services, especially when you consider how much value they can add to your business. Rather than simply focusing on bringing in more traffic (which can be expensive), CRO helps convert a higher percentage of your existing visitors into customers, leading to a higher return on investment (ROI).
  
  For example, moving companies or home service providers often rely on local traffic, and CRO services can ensure that those visitors convert into quotes, calls, or appointments. Since the cost of CRO services is scalable, it can fit various budgets, from small businesses to large enterprises.
  
  This flexibility ensures that you can tailor the services to your current needs, and over time, it pays off by increasing conversions and optimizing your website’s performance.

• How much do conversion rate optimization services cost?

  The cost of CRO services varies depending on:

  • Current funnel performance
  • Desired magnitude of uplift in key macro metrics
  • Resources and level of expertise required on our side to achieve the goal

  
  At ConversionRate.Store, we offer both a fully performance-based model—where fees are linked to achieved results—and a collaboration model with a result guarantee.
  
  Pricing also depends on the agency's expertise in areas such as data analytics, UX research, UX/UI design, and copywriting—key factors in creating robust, data-driven CRO hypotheses for validation through A/B testing.

• What type of reporting do you provide with CRO services?

  The reporting you receive with CRO services is crucial for understanding how optimizations are performing. Common types of reports include:

  • A/B Test Results: Detailed comparisons of original vs. variant page performance. This will show how specific changes (like mockups of new service pages or forms) influence conversion rates. For example, testing the headline of your quote request form could reveal which phrasing works best for your audience.
  • Funnel Analysis: A breakdown of how visitors progress through your website. This includes where they drop off in the process, allowing for targeted improvements.
  • Heatmaps and Click Tracking: Visual representations of where visitors click, scroll, and hover on your site. These reports are especially useful for understanding user behavior on local business websites, showing you which parts of the page attract attention and which are being ignored.
  • Conversion Metrics: These reports show key metrics such as conversion rate, average order value (AOV), bounce rate, form abandonment, and click-through rate (CTR). Tracking these metrics helps assess the effectiveness of your changes and whether they are driving tangible improvements.

• Can you assist with mobile optimization as part of your CRO services?

  Yes, mobile optimization is a core component of CRO services. In today’s digital age, the majority of users access websites through mobile devices.
  
  Mobile optimization includes:

  • Responsive Design: Ensuring your website adjusts seamlessly to different screen sizes, ensuring that visitors have a smooth experience whether they’re on a desktop, tablet, or phone.
  • Page Speed Optimization: Mobile users are often on the go and need fast loading times. We optimize images, minimize code, and enhance server performance to reduce loading times.
  • Mobile-Friendly Forms and CTAs: Simplifying forms for mobile visitors and ensuring that call-to-action (CTA) buttons are easy to click on smaller screens. This is crucial for real estate or moving companies, where a quick quote or contact form submission could be a deciding factor in converting visitors.
  • Mobile-Specific Testing: A/B testing different versions of pages or forms for mobile visitors. Testing can show how specific elements, like a shorter contact form or a fixed CTA, perform on mobile devices versus desktops.

• What about duplicate pages when split testing?

  When conducting A/B testing, duplicate pages are typically used to create test variations.
  
  To prevent SEO issues, we ensure that duplicate test pages are properly tagged with canonical tags. This tells search engines that the original version of the page should be considered the authoritative version, while the duplicate is simply a test variation.

• How does the conversion rate optimization process help SEO?

  CRO and SEO are closely linked. While SEO focuses on increasing website traffic through search engine rankings, CRO focuses on turning that traffic into conversions. Here’s how CRO can enhance your SEO efforts:

  • Better User Experience (UX): CRO services help improve your website’s UX, which can lead to lower bounce rates, longer time on site, and higher engagement. These are positive signals to search engines, which can improve your site’s SEO rankings.
  • Faster Loading Times: CRO often involves optimizing page load speeds, which not only improves user experience but also directly affects SEO rankings. Google considers page speed a ranking factor, and faster websites tend to rank higher.
  • Mobile Optimization: Mobile optimization, as part of CRO, can directly impact your SEO rankings. Google uses mobile-first indexing, meaning mobile-optimized websites are prioritized in search results.
  • More Conversions = Better Metrics: When CRO improves your conversion rate, it leads to more user engagement and interactions. These metrics signal to search engines that your site provides valuable content, which can further boost SEO.