Conversion Rate Optimization (CRO) services are a comprehensive set of strategies and tactics aimed at improving the effectiveness of a website or landing page in converting visitors into customers, leads, or any other desired action.
CRO is about maximizing the return on investment (ROI) from the traffic you’re already attracting to your website, as opposed to focusing solely on driving more traffic.
Our CRO Services process
For each project, we form a team with 9 key competencies required for delivering successful CRO services:
1. User Experience (UX) Optimization
User Experience (UX) is fundamental to CRO. A smooth and seamless experience is crucial for users to feel comfortable on your site and take the desired action. CRO services will often include:
2. A/B Testing and Multivariate Testing
One of the core elements of CRO is testing. A/B testing involves creating two versions of a webpage and comparing them to see which one performs better in terms of conversion. Multivariate testing goes further by testing multiple elements (e.g., headline, button, images) at once to understand what combinations yield the best results.
3. Funnel Optimization
The conversion funnel is the path users take on your website from the point of arrival to conversion. Optimizing the funnel is essential for reducing drop-offs and increasing conversion rates. CRO services focus on:
4. Persuasive Copywriting & Visual Design
The content and visuals on your website have a significant impact on conversion. CRO services will ensure that your copy speaks directly to your target audience’s needs and pain points, and that the design elements are aligned to motivate action.
5. Data-Driven Insights & Analytics
CRO is rooted in data analysis. A significant part of CRO services is using data from tools like Google Analytics, heatmaps (e.g., Hotjar), user session recordings, and surveys to understand how users interact with your website. This data helps identify areas for improvement and monitor the impact of any changes made.
6. Personalization
Personalization is one of the most powerful tools in CRO. By tailoring the user experience based on previous behavior, demographics, or location, you can drive higher engagement and conversions.
7. Landing Page Optimization
Landing pages are often the first impression visitors have of your brand, and they play a crucial role in conversion. CRO services will focus on:
8. Continuous Performance Monitoring & Optimization
CRO is an ongoing process. After implementing initial changes, it’s essential to monitor performance and continuously refine the website based on real-time data. CRO services will involve tracking KPIs (key performance indicators) such as conversion rates, average order value, and bounce rates to assess the effectiveness of changes and guide further optimization efforts.
1. Improved Conversion Rates
The most obvious benefit of CRO is that it directly improves your conversion rates. By making data-driven optimizations and ensuring your website is user-friendly and aligned with your goals, CRO can turn a larger percentage of visitors into paying customers or leads.
2. Higher ROI
CRO ensures that you are maximizing the value of your existing traffic, rather than spending more on paid ads or other channels to acquire new visitors. This means a better return on your investment, as you can achieve more with the same audience.
3. Enhanced User Experience
Optimizing your website for conversions improves the overall user experience. A well-designed site that is easy to navigate, fast to load, and engaging will not only help you convert more customers but also improve brand perception and customer satisfaction.
4. Increased Customer Retention:
CRO is not just about acquiring new customers; it also involves optimizing for retention. By providing a seamless, engaging experience, customers are more likely to return, subscribe, or refer others, leading to sustained growth.
Conversion Rate Optimization (CRO) services encompass a set of activities aimed at optimizing the UX, UI, copy, and technical performance of a funnel to maximize conversions and revenue from existing traffic. These services involve several critical, interdependent activities, including data engineering to capture essential data, user behavior analysis to understand how users enter, navigate, and exit the funnel, UX research to identify user drivers, frictions, and concerns, and the creation of data-driven CRO hypotheses for validation through experimentation, such as A/B testing.
Examples of CRO services vary based on the type of business being optimized. For eCommerce, this could involve optimizing the Product Detail Page (PDP) to increase the Cart-to-Detail rate (Add-to-Cart rate) or refining the Checkout process to reduce Checkout Abandonment. In SaaS or app-based businesses, CRO services might focus on enhancing the UX, UI, and copy of the Pricing page or refining the paid subscription flow to improve the Free Trial or Freemium conversion rate. For lead generation websites, CRO efforts often center on optimizing lead capture forms to maximize their Conversion Rate. Each of these strategies is tailored to the business model, ensuring that user friction is minimized and conversion potential is maximized.
Conversion Rate Optimization (CRO) is closely related to digital marketing but is a distinct discipline with its own methodologies, tools, and objectives. While digital marketing focuses on driving traffic through channels like paid ads, SEO, and social media, CRO ensures that this traffic converts more efficiently - at the highest possible rate, maximizing revenue without increasing acquisition costs.
Unlike traditional digital marketing, which focuses on audience reach and engagement, CRO is rooted in behavioral analysis, UX research, and A/B testing to remove conversion barriers and improve user experience. By enhancing key funnel metrics such as Conversion Rate (CvR) and Average Revenue per User (ARPU), CRO directly improves marketing efficiency by lowering Customer Acquisition Cost (CAC) and increasing Return on Ad Spend (ROAS).
Although CRO contributes to digital marketing performance, it functions as a standalone optimization process focused on refining the user journey to acquire customers more efficiently. Businesses that integrate CRO with their digital marketing efforts achieve sustainable growth by converting more visitors into customers without solely relying on increasing ad spend.
A business benefits from conversion rate optimization (CRO) services as long as it has enough traffic and product demand to justify the investment. Let’s look at both extremes.
If your site gets 100 visitors and one conversion per month (1% conversion rate), doubling the CvR to 2% adds just one more conversion. Now, if your site gets 1 million visitors and 10K conversions per month (1% CvR), doubling it to 2% adds 10K more conversions. In the first case, the economic feasibility of CRO is highly questionable. In the second, the investment is a no-brainer—CRO pays off significantly, delivering a strong ROI.
CRO improvements—whether in UX, UI, or copy—impact 100% of your users. That means the uplift in key revenue metrics is sustainable. These enhancements stay on your site, continuously improving user experience, lowering Customer Acquisition Cost (CAC), and driving scalable growth.
Examples of CRO services vary based on the type of business being optimized. For eCommerce, this could involve optimizing the Product Detail Page (PDP) to increase the Cart-to-Detail rate (Add-to-Cart rate) or refining the Checkout process to reduce Checkout Abandonment. In SaaS or app-based businesses, CRO services might focus on enhancing the UX, UI, and copy of the Pricing page or refining the paid subscription flow to improve the Free Trial or Freemium conversion rate. For lead generation websites, CRO efforts often center on optimizing lead capture forms to maximize their Conversion Rate. Each of these strategies is tailored to the business model, ensuring that user friction is minimized and conversion potential is maximized.
The real question is: can you afford not to optimize your site and improve your revenue metrics? With rising Customer Acquisition Costs (CAC) and a conversion rate at or below industry benchmarks, can you afford not to invest in CRO while your competitors do?
Consider the opportunity cost of not optimizing—how much revenue are you leaving on the table? To make this clear, create a simple table projecting revenue increases, based on of 10%, 20%, 30%, etc. uplift in your Average Revenue per User. Compare these incremental gains against the investment in CRO. The answer becomes obvious: CRO delivers one of the highest ROIs for your business. Optimized UX/UI, copy, and technical setup don’t just provide a one-time boost—they remain on your site, driving sustained growth and higher performance over time.
The cost of CRO services depends on several key factors:
CRO services are designed to sustainably improve key business metrics like Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), and Return on Advertising Spend (ROAS) by enhancing Conversion Rate (CvR), Average Order Value (AOV), and ultimately Average Revenue per User (ARPU). These improvements allow your business to scale more efficiently by optimizing the core KPIs.
As key revenue metrics—CvR, ARPU, AOV, and CLTV—rise and CAC decreases, your business can scale effectively, boosting ROAS in the process.
CRO services enhance performance by refining UX/UI, copywriting, and technical aspects of the customer journey. A new, validated design of site/product is implemented to sustainably elevate both macro and micro metrics. The true advantage of CRO is that its impact lasts well beyond implementation, continually improving user experience and driving incremental revenue over time.
CRO projects include key reports that track activities and outcomes:
With mobile traffic steadily increasing, mobile optimization has never been more critical. Many of our clients already have mobile-first products, generating more traffic and conversions through mobile. While certain sectors, such as B2B SaaS and web applications, remain predominantly desktop-first, optimizing mobile user experience to maximize conversions and average order value is now essential.
We have a dedicated CRO strategy team focused on optimizing mobile experiences to drive maximum conversions.
The ultimate goal of CRO services is to enhance Return on Investment (ROI) in site/product development or Return on Advertising Spend (ROAS). By optimizing funnel efficiency and improving user experience, CRO creates a more efficient ecosystem where both product and traffic investments yield better returns.
The key metrics CRO services improve depend on the sector and business model, whether it’s eCommerce, marketplace, SaaS, web app, mobile app, webinar funnel, leadgen, etc.
However, the primary aim of CRO is to improve Key Performance Indicators (KPIs) like Customer Acquisition Cost (CAC) and ROAS, while increasing Customer Lifetime Value (CLTV), Revenue per User (ARPU), Average Order Value (AOV), Average Revenue per Paying User (ARPPU), and Conversion Rate (CvR). Secondary user behavior metrics include Cart-to-Detail Rate, Buy-to-Detail Rate, Churn Rate, and Checkout Abandonment Rate.
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
We achieved 4X growth in leads with Conversion Rate Store"s team over a period of two months. They have excellent proficiency in data analysis and the creation of CRO recommendations. Highly recommend working with them.
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
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