The majority of conversion optimization agencies don't give any guarantees on Shopify category page conversion improvement and just charge a fixed monthly fee without any uplift commitments.
We conduct research before we accept a project in order to forecast a specific percentage of growth of category page conversion that we guarantee by an agreed time milestone.
As an example, it could be 10% total category page conversion improvement in 3 months.
In case of not delivering by the deadline, which happens in 4-7% of projects, we conduct more experiments for FREE until we deliver the promised category page conversion growth.
Sounds fair? This estimation of guaranteed results is based on our experience of conversion optimization on 26 million monthly users of our clients in Shopify and understanding of category page conversion average conversion rates.
How do we optimize Shopify category page conversion?
Ask them about the experience with.
Ask them about the expertise in:
Most conversion optimization firms claim to have CRO process competence and pitch the same things about their capability in quantitative research and experimentation.
And your in-house team should have some hands-on experience to comprehend the level of these skills on initial calls, which could be challenging.
How do you choose if you can't do a technical interview on data tracking and experimentation? The simple solution is to look at their experience in a similar business model, as any Shopify has similar challenges and analytics frameworks.
Isn't it handy when an agency has already conducted similar research on millions of users and gathered insights on how to improve category page conversion? On the other hand, each business model has completely unique tech and analytics stacks that need distinct teams, approaches and values.
And if you hire a contractor expecting a turnkey solution, you don t expect the agency to have an entirely trial and error approach or find them hastily hiring new team members to fill in gaps in their team, right? Just as important is market expertise, which is mostly about understanding your customer needs.
And that's the main goal of the research if the agency already shows the business model expertise.
So it's definitely a clear competitive advantage if the contractor has that, but it dramatically narrows the choice of agencies with all three pillars (process, Shopify, and industry expertise).
But if the conversion optimization firm has worked with 322 clients as we have, then they most likely have success stories in you.
And even if it's from a different business model it could be even more useful as it can uncover uncommon category page conversion optimization tactics that your competitors may be not have yet.
What are the best techniques to improve category page conversion?
With the experience of optimizing a number of Shopify businesses, we understood that there is no вЂњone-size fits allвЂќ list of top-performing strategies to improve category page conversion. The key is in the combination of quantitative and qualitative research that results in statistically valid insights on the most problematic bottleneck. The universal best practices for category page conversion optimization most likely already used by your competition and already don't drive significant additional results. And the role of a CRO firm is to be on the cutting edge of strategies, leveraging processes from other industries that are not yet used by competitors.
What is the price of category page conversion CRO services?
Pricing depends on the volume of monthly traffic, user flows and conversion rates to calculate the amount of a/b tests, the needed uplift and the difficulty of achieving that.
What happens if the forecasted category page conversion improvement is not achieved?
We do more split-tests free of charge until we deliver the promised category page conversion results. This obligation is in the contract and we do this anyway to further the reputation of one of the most respected conversion rate optimization agencies.
What are the steps to grow Shopify category page conversion?
1. Data infrastructure health check. 2. Detect the most critical category page conversion bottleneck and get quantitative and accurate data on the reason behind it. 3. Make an alternativeinterface and copy. 4. Code an experiment and conduct detailed QA. 5. Create a statistical analysis of the results!
How to calculate category page conversion uplift?
We track the impact on category page conversion based on experiment results. If you haven't heard of A/B testing, it's dividing the users between different variants of the same funnel step to collect statistically valid data on the effect on the category page conversion. We do a conversion tracking health check before starting with conversion optimization, to make sure the data is valid and discuss ways to calculate the category page conversion.
What is category page conversion?
If it's your first project in Shopify then the first step is to learn not only the key KPIs such as category page conversion and their formulas, but also their interdependence, ways, processes, tactics, strategies to improve it and the main principles of data tracking, in order to grasp the results. Schedule a consultation with our senior CRO consultants to get detailed answers to your specific questions.
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
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