The majority of CRO firms don't promise any guarantees on online course replay view rate improvement and just invoice a fixed monthly rate without any growth responsibility.
We conduct preliminary quantitative analytics before we accept a new client so that we can forecast a specific percentage of increase of replay view rate that we can achieve by an agreed deadline.
As an example, it could be 9% total replay view rate growth in 3 months.
In case of not delivering by the deadline, which happens in 4-7% of instances, we make more A/B tests FREE of charge until we achieve the forecasted replay view rate growth.
Sounds good? This forecast of guaranteed growth is based on our experience of running experiments on 27 million monthly users of our clients in online course and understanding of replay view rate benchmarks.
How do we optimize online course replay view rate?
Ask them about the experience with:
All conversion optimization firms claim to have CRO process competence and propagate the same things about their capability in quantitative research and A/B testing.
And you should have at least enough hands-on experience to comprehend the depth of this experience during the pre-sale stage, which could be difficult.
What do you do if you can't do a competence assessment on analytics skills and A/B testing? The simple solution is to look at their track record in a similar business model, as any online course has similar challenges and best practices.
Isn't it handy when your contractor has already conducted the same research on millions of users and gained data on how to optimize replay view rate? On the flip side, each business model has completely unique technical and analytics stacks that need different skills, approaches and mindsets.
And if you choose a contractor not to micro-manage, you don t expect the agency to be doing important things for the first time or find them quickly hiring new team members to fill in skill shortages, right? Last but not least is market experience, which is all about knowing particular customer needs.
And that's the main area of the analytics if the CRO agency already shows the business model expertise.
So it's obviously a killer competitive advantage if the agency has that, but it dramatically decreases the shortlist of CRO agencies that have all three components (process, online course, and industry expertise).
But if the agency has helped to grow 326 clients like we have, then they likely have case studies in you.
And even if it's from a different business model it could be even more beneficial as it can bring new replay view rate growth hacks that your competitors may be not use right now.
How will you increase our online course replay view rate?
With the experience of optimizing a number of online course clients, we understood that there is no “one-size fits all” list of top-performing strategies to improve replay view rate. The key is in the combination of quantitative analytics and UX research that results in statistically valid insights on the most problematic bottleneck. The top performing best practices for replay view rate optimization are typically already implemented by competitors and already don't drive significant additional growth. And the role of a CRO firm is to be on the cutting edge of mechanics, leveraging processes from other markets that are not currently well-known by competitors.
What is the price of replay view rate conversion optimization services?
The price depends on the volume of monthly traffic, user flows and conversion rates to estimate the amount of experiments, the needed results and the complexity of delivering that.
What happens if the promised replay view rate improvement is not achieved?
We do more split-tests for free until we deliver the promised replay view rate growth. This term is included in the contract and we do this anyway maintain the reputation of one of the most respected conversion rate optimization agencies.
What are the steps to grow online course replay view rate?
1. Data tracking setup health check. 2. Find the most critical replay view rate bottleneck and get accurate and quantitative data on the cause of it. 3. Prepare an alternativedesign and copy. 4. Build an experiment and perform detailed quality assurance. 5. Create a statistical analysis of the results!
How to measure replay view rate improvement?
We calculate growth based on A/B test data sets. If you haven't heard of A/B testing, it's dividing the visitors between different variations of the same page to get statistical significance of the impact on the replay view rate. We do a data tracking audit before starting with conversion optimization, to be confident that the data is correct and discuss the formula to calculate the replay view rate.
What is replay view rate?
If have just started a career in online course then the first step is to learn not only the most important metrics such as replay view rate and their formulas, but also their interdependence, ways, processes, tactics, strategies to improve it and the main principles of data tracking, so that you can grasp the conversion optimization process. Schedule a consultation with our most experienced optimization managers to get detailed answers to your specific questions.
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