The majority of CRO firms don't give any guarantees on online course average order value growth results and just invoice a fixed monthly rate avoiding any growth responsibility.
We conduct preliminary quantitative analytics before we accept a new client so that we can forecast a specific percentage of growth of average order value that we can achieve by an agreed date.
For example, it could be 11% total average order value growth in three months.
In case of not delivering on time, which happens in 4-7% of projects, we conduct more A/B tests FREE of charge until we achieve the forecasted average order value growth.
Sounds interesting? This promise of guaranteed growth is based on our experience of experimentation on 36 million monthly users of our clients in online course and understanding of average order value benchmarks.
How do we optimize online course average order value?
Ask them about the experience with:
All conversion rate optimization agencies assert to have conversion rate optimization process competence and propagate the same things about their mastery in UX research and A/B testing.
And your in-house team should have at least enough hands-on experience to understand the level of these skills at the interview stage, which could be difficult.
What do you do if you can't do a technical interview on data analytics and statistics? In this case you can ask for their experience in the same business model, as any online course has similar challenges and optimization methodologies.
Isn't it great when an agency has already carried out the same research on millions of users and gathered insights on how to improve average order value? However, different business models typically have completely unique tech and analytics stacks that require different skills, methodologies and mindsets.
And if you choose an agency not to micro-manage, you don t expect the agency to have an entirely trial and error approach or find them quickly recruiting freelancers to cover gaps in their team, right? Not least of all is industry expertise, which is all about knowing particular customer demands.
And that's the key focus of the research if the CRO agency already demonstrates the business model expertise.
So it's definitely a killer benefit if the contractor has that, but it dramatically narrows the shortlist of contractors with all three components (process, online course, and industry expertise).
However, if the CRO agency has helped to grow 324 clients as we have, then they likely have experience in the same industry as yours.
And even if it's from a different business model it could be even more useful as it can bring fresh average order value optimization tactics that your competitors may be not be aware of.
How will you increase our online course average order value?
With the experience of optimizing a number of online course clients, we understood that there is no universal list of top-performing strategies to improve average order value. The key is in the depth of data analytics and UX research that results in representative insights on the most problematic leak. The universal best practices for average order value optimization are typically already implemented by your competition and no longer drive significant additional uplift. And the expertise of a conversion rate optimization company is invent new strategies, leveraging processes from other industries that are not currently implemented by competitors.
What is the price of average order value CRO services?
Pricing depends on the amount of of monthly users, funnels and conversion rates to calculate the amount of a/b tests, the needed results and the complexity of executing that.
What happens if the forecasted average order value uplift is not delivered?
We do more A/B tests for free until we obtain the promised average order value growth. This term is in the contract and we do this anyway maintain the authority of one of the most respected conversion rate optimization agencies.
What is the process to optimize online course average order value?
1. Data infrastructure audit. 2. Find the most critical average order value leak and get accurate and quantitative data on the cause of it. 3. Make a new version of the UI and copy. 4. Code an experiment and do rigid QA. 5. Calculate the results!
How to calculate average order value uplift?
We measure the impact on average order value based on A/B test data sets. If you haven't heard of A/B testing, it's splitting the traffic between two or more variants of the same funnel step to collect statistical significance of the impact on the average order value. We do a data tracking health check before starting with A/B testing, to be confident that the data is not polluted and agree on ways to calculate the average order value.
What is average order value?
If have just started a career in online course then you should learn not only the key KPIs such as average order value and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to increase it and the foundations of product analytics, in order to evaluate the optimization efforts. Book a consultation with our most experienced conversion optimization specialists to get detailed answers to your specific questions.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
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Schedule a FREE consultation to get:
