The majority of CRO agencies don't promise any guarantees on online course attendee stick rate optimization results and just invoice a fixed monthly rate without any growth responsibility.
We estimate potential growth opportunities before we make an offer in order to forecast a specific percentage of increase of attendee stick rate that we can achieve by an agreed time milestone.
For instance, it could be 5% total attendee stick rate uplift in three months.
In case of not delivering on time, which happens in 4-7% of projects, we conduct more A/B tests for FREE until we provide the promised attendee stick rate growth.
Sounds good? This promise of guaranteed results is based on our experience of conversion optimization on million monthly users of our clients in online course and understanding of attendee stick rate average conversion rates.
How do we optimize online course attendee stick rate?
Ask them about the experience with:
The majority of conversion optimization firms assert to have CRO process expertise and propagate the same things about their mastery in analytics and experiments.
And you should have at least enough hands-on experience to judge the level of this expertise on initial calls, which could be challenging.
What do you do if you can't do a technical assessment on data engineering and experimentation? The simple solution is to look at their expertise in a similar business model, as any online course has similar problems and best practices.
Isn't it great when a conversion optimization firm has already conducted similar analytics on millions of users and obtained insights on how to improve attendee stick rate? On the flip side, each business model has completely unique tech and data tracking stacks that need distinct skills, processes and mindsets.
And if you choose an agency not to micro-manage, you don t expect the agency to be winging it or find them quickly recruiting new team members to fill in gaps in their team, right? Last but not least is industry expertise, which is all about understanding unique user requirements.
And that's the key area of the analytics if the agency already boasts the business model experience.
So it's clearly a clear benefit if the agency has that, but it dramatically narrows the shortlist of agencies that have all three components (process, online course, and industry experience).
But if the agency has worked with 322 clients as we have, then they most likely have success stories in a similar industry to yours.
And even if it's from a different business model it could be even more beneficial as it can uncover new attendee stick rate optimization tactics that your competitors may be not have yet.
What are the best techniques to improve attendee stick rate?
After growing a number of online course businesses, we understood that there is no universal list of top-performing processes to improve attendee stick rate. The key is in the depth of data analytics and UX research that results in strong data on the biggest bottleneck. The most effective best practices for attendee stick rate optimization are typically already utilized by competitors and already don't bring significant additional results. And the value of a conversion rate optimization company is invent new strategies, leveraging experience from other markets that are not yet well-known by the competition.
What is the pricing of attendee stick rate CRO services?
This depends on the volume of monthly users, user flows and number of conversions to estimate the number of experiments, the needed results and the complexity of delivering that.
What happens if the forecasted attendee stick rate growth is not delivered?
We do more A/B tests for free until we obtain the promised attendee stick rate uplift. This obligation is in the contract and we do this anyway to further the name of one of the most trusted conversion rate optimization agencies.
What are the steps to increase online course attendee stick rate?
1. Analytics setup audit. 2. Find the biggest attendee stick rate step in the funnel and get quantitative and accurate data on the cause of it. 3. Create an alternativeUX and copywriting. 4. Code an experiment and conduct detailed QA. 5. Create a statistical analysis of the results!
How to track attendee stick rate improvement?
We track optimization results based on split-test data sets. If you haven't heard of A/B testing, it's splitting the traffic between two or more variants of the same page to get statistical significance of the impact on the attendee stick rate. We do a conversion tracking health check before starting with experimentation, to make sure the data is not polluted and discuss the formula to calculate the attendee stick rate.
What is attendee stick rate?
If it's your first project in online course then the first step is to learn not only the most critical KPIs such as attendee stick rate and their definitions, but also their connection to each other, ways, processes, tactics, strategies to increase it and the foundations of product analytics, in order to evaluate the conversion optimization process. Book a consultation with one of our senior conversion rate optimization managers to get detailed answers to your specific questions.
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Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
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