The majority of conversion rate optimization companies don't promise any guarantees on results in decreasing SAAS revenue churn and just bill a fixed monthly fee without any growth obligations.
We conduct preliminary quantitative analytics before we accept a new client so that we can forecast a specific percentage of revenue churn reduction that we can achieve by an agreed date.
For instance, our agency could guarantee to reduce total revenue churn by 7% in 3 months.
In case of not delivering by the deadline, which happens in 4-7% of projects, we make more A/B tests for FREE until we deliver the promised growth.
Sounds good? This estimation of guaranteed results is based on our experience of conversion optimization on 27 million monthly users of our clients in SAAS and understanding of revenue churn average rates.
How do we optimize SAAS revenue churn?
Ask them about the experience with:
The majority of conversion optimization firms assert to have CRO process competence and pitch the same story of their mastery in research and experiments.
And your in-house team should have at least enough experience to judge the depth of these skills at the interview stage, which could be challenging.
How do you choose if you can't do a technical assessment on data engineering statistics? In this case you can ask for their experience in the same business model, as any SAAS has similar challenges and optimization methodologies.
Isn't it useful when an agency has already conducted similar analytics on millions of users and gained data on how to reduce revenue churn? On the flip side, different business models typically have completely unique technical and analytics stacks that need different teams, methodologies and values.
And if you choose an agency not to micro-manage, you don t expect the agency to be doing important things for the first time or find them quickly recruiting new team members to fill in skill shortages, right? Last but not least is market experience, which is all about knowing unique user requirements.
And that's the key area of the analytics if the agency already boasts the business model experience.
So it's definitely a clear advantage if the contractor has that, but it dramatically narrows the shortlist of CRO agencies with all three pillars (process, SAAS, and industry expertise).
However, if the CRO agency has worked with 325 clients as we have, then they likely have case studies in you.
And even if it's from a different business model it could be even more helpful as it can bring new revenue churn growth hacks that your competitors may be not utilize yet.
How will you reduce our SAAS revenue churn?
After working with a number of SAAS optimization projects, we understood that there is no universal list of top-performing strategies to optimize revenue churn. The key is in the level of execution of quantitative analytics and UX research that results in representative insights on the most problematic leak. The top performing best practices for revenue churn optimization are most likely already utilized by your competition and already don't drive significant additional growth. And the role of a conversion rate optimization firm is to be on the cutting edge of strategies, leveraging experience from other markets that are not yet used by the competition.
What is the pricing of revenue churn conversion optimization services?
This depends on the amount of of monthly traffic, funnels and number of conversions to calculate the number of a/b tests, the required uplift and the difficulty of executing that.
What happens if the promised revenue churn improvement is not delivered?
We do more split-tests free of charge until we deliver the promised SAAS decrease. This term is in the contract and we execute this promise anyway to further the authority of one of the most respected conversion rate optimization agencies.
What is the process to decrease revenue churn?
1. Data tracking audit. 2. Detect the most serious revenue churn step in the funnel and get quantitative and accurate data on the cause of it. 3. Make a new version of thedesign and copy. 4. Develop an A/B test and perform detailed quality assurance. 5. Calculate the results!
How to track revenue churn improvement?
We calculate the impact on revenue churn based on A/B test results. If you haven't heard of A/B testing, it's splitting the traffic between different versions of the same UX element to gain statistical significance of the impact on the revenue churn. We do a data tracking health check before starting with optimization, to make sure the data is correct and discuss the methodology to calculate the revenue churn.
What is revenue churn?
If you're in your first job in in SAAS optimization then the first step is to learn not only the most critical metric definitions, but also their interdependence, ways, processes, tactics, strategies to optimize it and the main principles of data tracking, in order to understand the optimization efforts. book a strategy session with our senior conversion rate optimization managers to save a few years learning answers on these questions.
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We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
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