Conversion rate optimization agency
microsoft combinator
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SAAS activation rate optimization

microsoftcombinator

Forecast on guaranteed activation rate growth

The majority of CRO firms don't promise any guarantees on SAAS activation rate optimization results and just charge a fixed monthly rate without any growth KPIs.

We conduct research before we accept a new client so that we can forecast a specific percentage of increase of activation rate that we can achieve by an agreed time milestone.

As an example, it could be 9% total activation rate uplift in 4 months.

In case of not delivering on time, which happens in 4-7% of projects, we do more A/B tests for FREE until we deliver the promised activation rate growth.

Sounds good? This estimation of guaranteed uplift is based on our experience of conversion optimization on 26 million monthly users of our clients in SAAS and understanding of activation rate average conversion rates.

How do we optimize SAAS activation rate?

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Track record in optimizing SAAS activation rate

We have done about 513 A/B tests for 45 SAAS projects and a lot of them needed activation rate optimization. Request the most similar SAAS case studies for similar market.

There are three important characteristics to check when you assess the expertise of a CRO agency.

Ask them about the experience with:

  1. process
  2. SAAS
  3. same audience.

The majority of conversion rate optimization agencies claim to have conversion optimization process expertise and pitch the same story of their skills in analytics and experimentation.

And you should have at least enough hands-on experience to assess the level of these skills at the interview stage, which could be difficult.

How do you choose if you can't do a technical assessment on data tracking and experimentation? In this case you can ask for their experience in a similar business model, as any SAAS has similar pain points and analytics frameworks.

Isn't it great when a conversion optimization firm has already carried out the same research on millions of users and gained data on how to improve activation rate? On the flip side, different business models typically have completely unique tech and analytics stacks that require different specialists, processes and mindsets.

And if you hire a contractor expecting a turnkey solution, you don t want the agency to be inexperienced or find them hastily hiring freelancers to cover gaps in their team, right? Last but not least is market experience, which is all about knowing unique customer demands.

And that's the primary goal of the analytics if the CRO agency already shows the business model experience.

So it's obviously a clear competitive advantage if the agency has that, but it dramatically narrows the pool of CRO agencies with all three pillars (process, SAAS, and industry expertise).

But if the conversion optimization firm has worked with 324 clients like we have, then they likely have experience in yours.

And even if it's from a different business model it could be even more helpful as it can uncover new activation rate optimization tactics that your competitors may be not utilize yet.

1. Experience of FTUX conversion optimization for the most complicated cases
2. Privileged to develop A/B/n tests on 178 million users per month.
3. Executing a whole CRO process including experiment development

What is a good SAAS activation rate?

The first goal of SAAS CRO process is to identify the biggest leak in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you prove that your current activation rate is good or bad? Clearly the critical element is to get trustworthy and recent statistics on SAAS activation rate benchmarks in your niche. Request SAAS activation rate benchmarks and a strategy session on how to improve.

 

Frequently asked questions

  • How will you increase our SAAS activation rate?

    After growing a number of SAAS businesses, we understood that there is no universal list of top-performing strategies to improve activation rate. The core value is in the combination of quantitative analytics and UX research that results in statistically valid insights on the most problematic drop off. The top performing best practices for activation rate optimization most likely already utilized by competitors and no longer bring significant additional growth. And the expertise of a conversion optimization firm is invent new mechanics, leveraging experience from other industries that are not yet implemented by competitors.

  • What is the pricing of activation rate CRO services?

    The price depends on the amount of of users per month, user flows and conversion rates to calculate the number of experiments, the required growth and the difficulty of delivering that.

  • What happens if the forecasted activation rate growth is not delivered?

    We do more A/B tests free of charge until we achieve the promised activation rate results. This term is included in the contract and we execute this promise anyway maintain the name of one of the most trusted conversion rate optimization agencies.

  • What is the process to increase SAAS activation rate?

    1. Data tracking setup health check. 2. Investigate the biggest activation rate bottleneck and get accurate and quantitative data on the cause of it. 3. Make an alternativeUI and copywriting. 4. Build an A/B test and do detailed quality assurance. 5. Create a statistical analysis of the results!

  • How to calculate activation rate improvement?

    We calculate the impact on activation rate based on split-test results. If you're new to it, it's splitting the traffic between two or more variations of the same UX element to gain statistically valid data on the impact on the activation rate. We do a conversion tracking health check before starting with optimization, to make sure the data is valid and agree on the methodology to calculate the activation rate.

  • What is activation rate?

    If you are new in SAAS then you should learn not only the main KPIs such as activation rate and their definitions, but also their interrelatedness, ways, processes, tactics, strategies to improve it and the foundations of product analytics, in order to evaluate the optimization efforts. Book a call with one of our most experienced optimization experts to get detailed answers to your specific questions.

What do our customers say about us?

Nicholas A. Michalak - Founder, Somnifix (USA)
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Somnifix logo
Nicholas A. Michalak
Founder, Somnifix (USA)
Ihor Hromada
Auto.ria.com (Ukraine)
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
Auto RIA logo
Ihor Hromada
Auto.ria.com (Ukraine)
Jayden V - Hunter Galloway (Australia)
Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
Hunter Galloway logo
Jayden V
Hunter Galloway (Australia)
Ariel Geifman - Head of Marketing, Syte (Israel)
We achieved 4X growth in leads with Conversion Rate Store"s team over a period of two months. They have excellent proficiency in data analysis and the creation of CRO recommendations. Highly recommend working with them.
Syte logo
Ariel Geifman
Head of Marketing, Syte (Israel)
Jayden V
Hunter Galloway (Australia).
Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
Logo Hunter Galloway
Jayden V
Hunter Galloway (Australia)
Jess Dang - Founder, Cook Smarts (USA).
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
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Jess Dang
Founder, Cook Smarts (USA)
Ihor Hromada - Auto.ria.com (Ukraine).
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
Logo Auto RIA
Ihor Hromada
Auto.ria.com (Ukraine)
Alexander Boyev - Head of Marketplaces, EVO Group (Ukraine)
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
Logo Prom ua
Alexander Boyev
Head of Marketplaces, EVO Group (Ukraine)

What other SAAS metrics we can we help you to improve?

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