The majority of conversion optimization agencies don't give any guarantees on app retention uplift and just charge a fixed monthly fee without any growth obligations.
We conduct research before we accept a project in order to forecast a specific percentage of uplift of retention that we can achieve by an agreed date.
As an example, it could be 10% total retention uplift in three months.
In case of not delivering on time, which happens in 4-7% of instances, we make more A/B tests for FREE until we provide the forecasted retention growth.
Sounds fair? This estimation of guaranteed growth is based on our experience of conducting A/B tests on 21 million monthly users of our clients in app and understanding of retention benchmarks.
How do we optimize app retention?
Ask them about the experience with:
Most CRO agencies assert to have CRO process expertise and preach the same things about their skills in analytics and experiments.
And your in-house team should have some hard skills to understand the depth of these skills at the interview stage, which could be difficult.
What do you do if you can't do a technical interview on data analytics and A/B testing? In this case you can ask for their experience in the same business model, as any app has similar challenges and best practices.
Isn't it great when your contractor has already conducted the same research on millions of users and gained insights on how to optimize retention? On the other hand, different business models typically have completely unique tech and data tracking stacks that need distinct teams, approaches and values.
And if you choose an agency not to micro-manage, you don t want the agency to have an entirely trial and error approach or find them hastily recruiting new team members to fill in skill shortages, right? Not least of all is market experience, which is all about understanding particular user needs.
And that's the primary focus of the research if the agency already has the business model expertise.
So it's clearly a killer benefit if the agency has that, but it dramatically decreases the choice of CRO agencies with all three components (process, App, and industry expertise).
But if the CRO agency has helped to grow 326 clients like we have, then they most likely have experience in a similar market to yours.
And even if it's from a different business model it could be even more helpful as it can bring uncommon retention optimization tactics that your competitors may be not be aware of.
What are the best techniques to improve retention?
With the experience of optimizing a number of app businesses, we understood that there is no вЂњone-size fits allвЂќ list of top-performing ways to optimize retention. The core value is in the combination of quantitative analytics and UX research that results in representative insights on the biggest drop off. The top performing best practices for retention optimization are typically already used by competitors and already don't drive desired growth. And the expertise of a CRO firm is invent new tactics, leveraging experience from other markets that are not currently well-known by the competition.
What is the price of retention CRO services?
Pricing depends on the quantity of users per month, funnels and the amount of transactions to estimate the number of a/b tests, the required uplift and the complexity of achieving that.
What happens if the forecasted retention growth is not achieved?
We do more experiments for free until we achieve the promised retention growth. This term is in the contract and we do this anyway maintain the reputation of one of the most respected CRO agencies.
What is the process to increase app retention?
1. Data tracking health check. 2. Detect the most serious retention bottleneck and get quantitative and accurate data on the cause of it. 3. Make an alternativeUX and copywriting. 4. Code an experiment and do detailed quality assurance. 5. Calculate the results!
How to calculate retention growth?
We track the impact on retention based on split-test data. If you're new to it, it's dividing the visitors between different variations of the same UX element to gain a big enough sample size of the impact on the retention. We do a data tracking health check before starting with A/B testing, to be confident that the data is not polluted and discuss the formula to calculate the retention.
What is retention?
If it's your first project in app then you should learn not only the main metrics such as retention and their formulas, but also their interrelatedness, ways, processes, tactics, strategies to optimize it and the main principles of data tracking, so that you're able to grasp the optimization efforts. Schedule a call with one of our most experienced conversion optimization managers to get detailed answers to your specific questions.
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