Conversion rate optimization agency
microsoft combinator
image

App retention optimization

microsoftcombinator

Performance-based pricing

The majority of conversion optimization agencies don't give any guarantees on app retention uplift and just charge a fixed monthly fee without any growth obligations.

We conduct research before we accept a project in order to forecast a specific percentage of uplift of retention that we can achieve by an agreed date.

As an example, it could be 10% total retention uplift in three months.

In case of not delivering on time, which happens in 4-7% of instances, we make more A/B tests for FREE until we provide the forecasted retention growth.

Sounds fair? This estimation of guaranteed growth is based on our experience of conducting A/B tests on 21 million monthly users of our clients in app and understanding of retention benchmarks.

How do we optimize app retention?

image image

Track record in growing app retention

We have done about 478 A/B tests for 47 app projects and the majority asked for retention optimization. Let us send you the most similar app case studies for similar market.

There are three critical elements to check when you evaluate the expertise of a conversion rate optimization firm.

Ask them about the experience with:

  1. process
  2. apps
  3. same audience.

Most CRO agencies assert to have CRO process expertise and preach the same things about their skills in analytics and experiments.

And your in-house team should have some hard skills to understand the depth of these skills at the interview stage, which could be difficult.

What do you do if you can't do a technical interview on data analytics and A/B testing? In this case you can ask for their experience in the same business model, as any app has similar challenges and best practices.

Isn't it great when your contractor has already conducted the same research on millions of users and gained insights on how to optimize retention? On the other hand, different business models typically have completely unique tech and data tracking stacks that need distinct teams, approaches and values.

And if you choose an agency not to micro-manage, you don t want the agency to have an entirely trial and error approach or find them hastily recruiting new team members to fill in skill shortages, right? Not least of all is market experience, which is all about understanding particular user needs.

And that's the primary focus of the research if the agency already has the business model expertise.

So it's clearly a killer benefit if the agency has that, but it dramatically decreases the choice of CRO agencies with all three components (process, App, and industry expertise).

But if the CRO agency has helped to grow 326 clients like we have, then they most likely have experience in a similar market to yours.

And even if it's from a different business model it could be even more helpful as it can bring uncommon retention optimization tactics that your competitors may be not be aware of.

1. Privileged to run A/B tests on 177 m. users per month.
2. Excellence in experimentation analytics.
3. 23-34% win rate with at least 1-5% total revenue growth, achieved based on a unique methodology combining quantitative and qualitative research.

What is a good app retention?

The first goal of app conversion rate optimization process is to find the leak in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you prove that your current retention is underperforming? Evidently the key factor is to find valid and up-to-date numbers on app retention benchmarks in your niche. Ask for app retention benchmarks and a consultation on how to grow.

 

Frequently asked questions

  • What are the best techniques to improve retention?

    With the experience of optimizing a number of app businesses, we understood that there is no “one-size fits all” list of top-performing ways to optimize retention. The core value is in the combination of quantitative analytics and UX research that results in representative insights on the biggest drop off. The top performing best practices for retention optimization are typically already used by competitors and already don't drive desired growth. And the expertise of a CRO firm is invent new tactics, leveraging experience from other markets that are not currently well-known by the competition.

  • What is the price of retention CRO services?

    Pricing depends on the quantity of users per month, funnels and the amount of transactions to estimate the number of a/b tests, the required uplift and the complexity of achieving that.

  • What happens if the forecasted retention growth is not achieved?

    We do more experiments for free until we achieve the promised retention growth. This term is in the contract and we do this anyway maintain the reputation of one of the most respected CRO agencies.

  • What is the process to increase app retention?

    1. Data tracking health check. 2. Detect the most serious retention bottleneck and get quantitative and accurate data on the cause of it. 3. Make an alternativeUX and copywriting. 4. Code an experiment and do detailed quality assurance. 5. Calculate the results!

  • How to calculate retention growth?

    We track the impact on retention based on split-test data. If you're new to it, it's dividing the visitors between different variations of the same UX element to gain a big enough sample size of the impact on the retention. We do a data tracking health check before starting with A/B testing, to be confident that the data is not polluted and discuss the formula to calculate the retention.

  • What is retention?

    If it's your first project in app then you should learn not only the main metrics such as retention and their formulas, but also their interrelatedness, ways, processes, tactics, strategies to optimize it and the main principles of data tracking, so that you're able to grasp the optimization efforts. Schedule a call with one of our most experienced conversion optimization managers to get detailed answers to your specific questions.

What do our customers say about us?

Alexander Boyev - Head of Marketplaces, EVO Group (Ukraine)
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
Prom ua logo
Alexander Boyev
Head of Marketplaces, EVO Group (Ukraine)
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine)
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Leboutique logo
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)
Markus - CEO, Moonmagic (USA)
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Moonmagic logo
Markus
CEO,
Moonmagic (USA)
Cyrus Roepers - Founder, Virginia Boys Kitchens (USA)
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
Virginia Boys Kitchens logo
Cyrus Roepers
Founder, Virginia Boys Kitchens (USA)
Alina Volchek - CMO, Depositphotos.com (USA).
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Logo Depositphotos
Alina Volchek
CMO,
Depositphotos.com (USA)
Jess Dang - Founder, Cook Smarts (USA).
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
Logo Cook Smarts
Jess Dang
Founder, Cook Smarts (USA)
Trevor George - Founder, Maskclub (USA).
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Logo Maskclub
Trevor George
Founder, Maskclub (USA)
Andrey Zdor - CEO, Bigl (Ukraine).
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
Logo Bigl
Andrey Zdor
CEO, Bigl (Ukraine)

What other app metrics we can we help you to optimize?

Close form
Conversion Rate Store
  • Actionable plan on how to increase needed metric and the offer
  • Industry-relevant case studies
  • Benchmarks of similar funnels to compare with competitors




    Get 3 Free CRO recommendations for your site
    Conversion Rate Store
    • Get 3 Free CRO recommendations for your site
    • Calculate CRO project ROI
    • Enquire about CRO project cost




      Conversion Rate Store

      Schedule a FREE consultation to get:

      • Actionable plan on how to increase needed metric
      • Industry-relevant case studies
      • Benchmarks of similar funnels to compare with competitors




        Conversion Rate Store
        Our leading CRO strategist will ask about your goals, main metrics and give an estimate of price for performance-based CRO over a 15 minute call.




          Conversion Rate Store
          Get a sample of CRO audit that will be relevant to your website




            Conversion Rate Store
            We will set up a 15 min call and give you the price of CRO retainer on the call




              Conversion Rate Store
              We will set up a 15 min call and give the price of CRO audit on the call




                Conversion Rate Store
                • Get 3 Free CRO recommendations for your site
                • Calculate CRO project ROI
                • Enquire about CRO project cost




                  Conversion Rate Store
                  • Get 3 Free CRO recommendations for your site
                  • Calculate CRO project ROI
                  • Enquire about CRO project cost




                    Conversion Rate Store

                    Schedule a FREE consultation to get:

                    • Actionable plan on how to increase needed metric
                    • Industry-relevant case studies
                    • Benchmarks of similar funnels to compare with competitors




                      Conversion Rate Store
                      • Get 3 Free CRO recommendations for your site
                      • Calculate CRO project ROI
                      • Enquire about CRO project cost




                        Conversion Rate Store
                        Our leading CRO strategist will review your website, ask metrics on the call and give you 3 actionable recommendations on how to increase conversion rates for free.




                          Conversion Rate Store
                          • Get 3 Free CRO recommendations for your site
                          • Calculate CRO project ROI
                          • Enquire about CRO project cost