The majority of CRO companies don't promise any guarantees on app onboarding improvement and simply ask for a fixed monthly fee avoiding any growth obligations.
We conduct preliminary quantitative analytics before we make an offer in order to forecast a specific percentage of increase of onboarding that we guarantee by an agreed date.
For instance, it could be 5% total onboarding growth in 2 months.
In case of not delivering on time, which happens in 4-7% of instances, we do more A/B tests FREE of charge until we deliver the promised onboarding growth.
Sounds good? This estimation of guaranteed growth is based on our experience of optimization on 27 million monthly users of our clients in app and understanding of onboarding average conversion rates.
How do we optimize app onboarding?
Ask them about the experience with:
The majority of conversion optimization firms claim to have conversion rate optimization process competence and preach the same things about their capability in research and experimentation.
And the client should have at least enough experience to judge the level of this experience during the pre-sale stage, which could be challenging.
How do you choose if you can't do a competence assessment on analytics skills and statistics? In this case you can look at their track record in the same business model, as any app has similar pain points and processes.
Isn't it handy when your contractor has already carried out the same analytics on millions of users and gained data on how to improve onboarding? On the other hand, different business models typically have completely unique technical and analytics stacks that need different teams, processes and values.
And if you hire an agency for their expertise, you don t expect the agency to be inexperienced or find them hastily recruiting freelancers to fill in skill shortages, right? Last but not least is industry experience, which is mostly about understanding unique customer demands.
And that's the key focus of the research if the CRO agency already demonstrates the business model expertise.
So it's clearly a killer competitive advantage if the contractor has that, but it dramatically decreases the choice of contractors that have all three pillars (process, App, and industry expertise).
However, if the CRO agency has worked with 319 clients as we have, then they most likely have case studies in the same market as yours.
And even if it's from a different business model it could be even more helpful as it can bring fresh onboarding optimization tactics that your competitors may be not use right now.
How to create an effective onboarding optimization strategy?
After growing a number of app businesses, we understood that there is no universal list of top-performing processes to improve onboarding. The core value is in the combination of quantitative and qualitative research that results in statistically valid insights on the biggest bottleneck. The universal best practices for onboarding optimization are typically already utilized by competitors and already don't bring significant additional growth. And the expertise of a conversion optimization firm is invent new mechanics, utilizing experience from other markets that are not yet implemented by the competition.
What is the pricing of onboarding CRO services?
Pricing depends on the volume of monthly traffic, funnels and number of conversions to calculate the volume of experiments, the required uplift and the difficulty of delivering that.
What happens if the forecasted onboarding uplift is not achieved?
We do more split-tests for free until we achieve the promised onboarding uplift. This term is in the contract and we execute this promise anyway maintain the reputation of one of the most respected conversion rate optimization agencies.
What is the process to grow app onboarding?
1. Data infrastructure audit. 2. Find the most serious onboarding leak and get accurate and quantitative data on the cause of it. 3. Create an alternativeUI/UX and copy. 4. Code an experiment and do rigid QA. 5. Create a statistical analysis of the results!
How to measure onboarding growth?
We measure growth based on split-test data sets. If you're new to it, it's splitting the traffic between different variations of the same UX element to get statistical significance of the effect on the onboarding. We do a conversion tracking health check before starting with A/B testing, to make sure the data is correct and approve ways to calculate the onboarding.
What is onboarding?
If you are new in app then you should learn not only the most critical KPIs such as onboarding and their definitions, but also their interconnections, ways, processes, tactics, strategies to increase it and the main principles of data tracking, so that you're able to evaluate the results. Schedule a consultation with our most experienced CRO managers to get a basic understanding of how to track results in onboarding optimization.
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Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
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