The majority of CRO companies don't promise any guarantees on results in reducing app churn and simply charge a fixed monthly rate without any growth commitments.
We conduct preliminary quantitative analytics before we make an offer so that we can forecast a specific percentage of churn decrease that we guarantee by an agreed date.
For instance, we could guarantee to reduce total churn by 12% in 4 months.
In case of not delivering by the deadline, which happens in 4-7% of projects, we do more experiments for FREE until we achieve the promised growth.
Sounds fair? This estimation of guaranteed improvement is based on our experience of conversion optimization on 28 million monthly users of our clients in app and understanding of churn benchmarks.
How do we optimize app churn?
Ask them about the experience with:
Most conversion rate optimization agencies claim to have CRO process expertise and preach the same story of their capability in UX research and A/B testing.
And you should have some hard skills to judge the depth of these skills during the pre-sale stage, which could be hard to do.
What do you do if you can't do a competence assessment on data engineering experimentation? In this case you can look at their experience in the same business model, as any app has similar problems and optimization methodologies.
Isn't it great when a conversion optimization firm has already carried out the same research on millions of users and gained data on how to reduce churn? However, each business model has completely unique tech and analytics stacks that require different skills, methodologies and mindsets.
And if you hire a contractor for their expertise, you don t expect the agency to learn everything on the job or find them hastily hiring freelancers to fill in skill shortages, right? Not least of all is industry expertise, which is mostly about understanding particular user requirements.
And that's the main focus of the research if the CRO agency already has the business model experience.
So it's clearly a clear benefit if the contractor has that, but it dramatically narrows the pool of contractors that have all three components (process, App, and industry experience).
However, if the CRO agency has optimized 327 clients as we have, then they most likely have success stories in a similar market to you.
And even if it's from a different business model it could be even more helpful as it can uncover fresh churn tactics that your competitors may be not have yet.
How to create an effective churn optimization strategy?
After growing a number of app optimization projects, we understood that there is no “one-size fits all” list of top-performing processes to improve churn. The ”secret sauce” is in the level of execution of data analytics and UX research that results in conclusions on the top-priority drop off. The most effective best practices for churn optimization are most likely already used by competitors and already don't result in significant additional growth. And the value of a CRO agency is to be on the cutting edge of strategies, using experience from other markets that are not currently well-known by the competition.
What is the pricing of churn CRO services?
This depends on the amount of of monthly users, user flows and the amount of transactions to calculate the number of a/b tests, the needed results and the difficulty of delivering that.
What happens if the forecasted churn decrease is not delivered?
We do more split-tests for free until we bring the promised app improvement. This obligation is in the contract and we execute this promise anyway maintain the authority of one of the most respected CRO agencies.
What is the process to optimize churn?
1. Data tracking health check. 2. Detect the most problematic churn step in the funnel and get quantitative and accurate data on the reason behind it. 3. Make an alternativeinterface and copywriting. 4. Code an A/B test and do rigid QA. 5. Calculate the results!
How to track churn decrease?
We measure optimization results based on experiment results. If you're new to it, it's dividing the users between different versions of the same page to gain statistical significance of the effect on the churn. We do a conversion tracking health check before starting with optimization, to be confident that the data is correct and discuss the formula to calculate the churn.
What is churn?
If it's your first project in app optimization then the first step is to learn not only the main metric definitions, but also their interconnections, ways, processes, tactics, strategies to optimize it and the basics of data engineering, so that you're able to grasp the conversion optimization process. Schedule a call with our leading conversion optimization specialists to save a few years learning answers on these questions.
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Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
We achieved 4X growth in leads with Conversion Rate Store"s team over a period of two months. They have excellent proficiency in data analysis and the creation of CRO recommendations. Highly recommend working with them.
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
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Schedule a FREE consultation to get:
