The majority of CRO companies don't promise any guarantees on app activation rate improvement and just invoice a fixed monthly cost without any growth responsibility.
We conduct research before we accept a project so that we can forecast a specific percentage of increase of activation rate that we guarantee by an agreed deadline.
For instance, it could be 7% total activation rate uplift in two months.
In case of not delivering by the deadline, which happens in 4-7% of instances, we perform more A/B tests for FREE until we deliver the promised activation rate growth.
Sounds fair? This forecast of guaranteed results is based on our experience of conversion optimization on 26 million monthly users of our clients in app and understanding of activation rate benchmarks.
How do we optimize app activation rate?
Ask them about the experience with:
Most CRO agencies claim to have conversion optimization process competence and preach the same story of their skills in quantitative research and A/B testing.
And the client should have some hard skills to comprehend the depth of this experience on initial calls, which could be difficult.
What do you do if you can't do a technical interview on data tracking and statistics? The simple solution is to look at their expertise in a similar business model, as any app has similar pain points and best practices.
Isn't it handy when your contractor has already conducted similar research on millions of users and obtained insights on how to optimize activation rate? On the flip side, different business models typically have completely unique tech and analytics stacks that need distinct specialists, methodologies and mindsets.
And if you choose an agency not to micro-manage, you don t expect the agency to be inexperienced or find them quickly hiring new team members to fill in skill shortages, right? Last but not least is industry experience, which is mostly about knowing your customer demands.
And that's the main area of the analytics if the agency already has the business model experience.
So it's clearly a killer benefit if the contractor has that, but it dramatically decreases the shortlist of contractors that have all three components (process, App, and industry experience).
However, if the conversion optimization firm has helped to grow 326 clients as we have, then they most likely have experience in yours.
And even if it's from a different business model it could be even more useful as it can bring fresh activation rate growth hacks that your competitors may be not utilize yet.
What are the best techniques to improve activation rate?
After working with a number of app businesses, we understood that there is no universal list of top-performing strategies to optimize activation rate. The ”secret sauce” is in the depth of data analytics and UX research that results in statistically valid conclusions on the biggest drop off. The top performing best practices for activation rate optimization are typically already implemented by competitors and no longer result in significant additional growth. And the value of a CRO company is to be on the cutting edge of mechanics, utilizing processes from other markets that are not yet implemented by competitors.
What is the pricing of activation rate CRO services?
The price depends on the amount of of monthly traffic, user flows and number of conversions to calculate the volume of a/b tests, the required growth and the complexity of achieving that.
What happens if the promised activation rate growth is not delivered?
We do more A/B tests free of charge until we bring the promised activation rate results. This term is in the contract and we do this anyway to further the authority of one of the most trusted CRO agencies.
What is the process to increase app activation rate?
1. Data infrastructure health check. 2. Investigate the most serious activation rate leak and get accurate and quantitative data on the reason behind it. 3. Make an alternativedesign and copy. 4. Code an experiment and do detailed quality assurance. 5. Calculate the results!
How to track activation rate growth?
We estimate optimization results based on split-test results. If you haven't heard of A/B testing, it's splitting the visitors between different variations of the same funnel step to gain statistically valid data on the impact on the activation rate. We do a conversion tracking health check before starting with A/B testing, to be confident that the data is valid and discuss the methodology to calculate the activation rate.
What is activation rate?
If you are new in app then the first step is to learn not only the main metrics such as activation rate and their formulas, but also their connection to each other, ways, processes, tactics, strategies to grow it and the basics of data engineering, so that you're able to grasp the results. Book a consultation with our most experienced optimization experts to get detailed answers to your specific questions.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
We achieved 4X growth in leads with Conversion Rate Store"s team over a period of two months. They have excellent proficiency in data analysis and the creation of CRO recommendations. Highly recommend working with them.
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
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