The majority of conversion optimization agencies don't give any guarantees on webinar show-up rate optimization results and simply charge a fixed monthly rate without any uplift KPIs.
We conduct preliminary quantitative analytics before we accept a project in order to forecast a specific percentage of uplift of show-up rate that we can achieve by an agreed time milestone.
As an example, it could be 10% total show-up rate uplift in 2 months.
In case of not delivering on time, which happens in 4-7% of projects, we make more experiments for FREE until we provide the forecasted show-up rate growth.
Sounds interesting? This forecast of guaranteed uplift is based on our experience of conducting A/B tests on 28 million monthly users of our clients in webinar and understanding of show-up rate average conversion rates.
How do we optimize webinar show-up rate?
Ask them about the experience with:
All CRO agencies claim to have conversion optimization process experience and propagate the same things about their skills in research and A/B testing.
And the client should have some experience to understand the level of this expertise during the pre-sale stage, which could be hard to do.
How do you choose if you can't do a technical assessment on data engineering and experimentation? The simple solution is to look at their experience in a similar business model, as any webinar has similar challenges and processes.
Isn't it handy when your contractor has already carried out similar analytics on millions of users and gathered insights on how to improve show-up rate? However, different business models typically have completely unique tech and data tracking stacks that need different skills, approaches and values.
And if you choose an agency expecting a turnkey solution, you don t want the agency to have an entirely trial and error approach or find them quickly hiring freelancers to cover gaps in their team, right? Not least of all is market experience, which is all about understanding unique customer demands.
And that's the key focus of the research if the agency already demonstrates the business model experience.
So it's definitely a clear differentiator if the contractor has that, but it dramatically decreases the shortlist of CRO agencies that have all three pillars (process, webinar, and industry expertise).
However, if the agency has worked with 326 clients like we have, then they likely have experience in a similar industry to yours.
And even if it's from a different business model it could be even more useful as it can uncover uncommon show-up rate growth hacks that your competitors may be not have yet.
How to create an effective show-up rate optimization strategy?
With the experience of optimizing a number of webinar clients, we understood that there is no universal list of top-performing tactics to optimize show-up rate. The ”secret sauce” is in the combination of data analytics and UX research that results in statistically valid insights on the biggest bottleneck. The most effective best practices for show-up rate optimization are typically already implemented by competitors and no longer drive significant additional results. And the role of a conversion optimization company is to be on the cutting edge of tactics, leveraging expertise from other industries that are not currently used by the competition.
What is the price of show-up rate CRO services?
Pricing depends on the quantity of users per month, user flows and number of conversions to calculate the volume of a/b tests, the required uplift and the difficulty of delivering that.
What happens if the promised show-up rate uplift is not delivered?
We do more A/B tests for free until we achieve the promised show-up rate results. This term is in the contract and we execute this promise anyway maintain the name of one of the most trusted CRO agencies.
What are the steps to grow webinar show-up rate?
1. Data infrastructure audit. 2. Find the most serious show-up rate bottleneck and get accurate and quantitative data on the cause of it. 3. Make an alternativeUX and copywriting. 4. Develop an experiment and do detailed QA. 5. Calculate the results!
How to calculate show-up rate growth?
We calculate optimization results based on experiment data sets. If you're new to it, it's splitting the users between two or more variants of the same page to gain statistical significance of the impact on the show-up rate. We do a data tracking health check before starting with A/B testing, to be confident that the data is correct and approve the formula to calculate the show-up rate.
What is show-up rate?
If you're in your first job in in webinar then you should learn not only the key metrics such as show-up rate and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to optimize it and the main principles of data tracking, so that you're able to evaluate the optimization efforts. Book a consultation with our leading optimization managers to get a basic understanding of how to track results in show-up rate optimization.
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