The majority of CRO firms don't give any guarantees on webinar replay view rate optimization results and just charge a fixed monthly cost without any growth KPIs.
We conduct preliminary quantitative analytics before we make an offer so that we can forecast a specific percentage of uplift of replay view rate that we can achieve by an agreed date.
For instance, it could be 12% total replay view rate uplift in two months.
In case of not delivering by the deadline, which happens in 4-7% of instances, we conduct more experiments for FREE until we provide the forecasted replay view rate growth.
Sounds interesting? This promise of guaranteed growth is based on our experience of running experiments on 32 million monthly users of our clients in webinar and understanding of replay view rate benchmarks.
How do we optimize webinar replay view rate?
Ask them about the experience with:
The majority of conversion rate optimization agencies claim to have conversion rate optimization process experience and propagate the same things about their capability in research and A/B testing.
And you should have some hands-on experience to judge the level of these skills during the pre-sale stage, which could be difficult.
What do you do if you can't do a competence interview on analytics skills and statistics? The simple solution is to ask for their expertise in a similar business model, as any webinar has similar challenges and best practices.
Isn't it useful when your contractor has already carried out the same analytics on millions of users and obtained insights on how to optimize replay view rate? However, each business model has completely unique tech and data tracking stacks that require different specialists, processes and mindsets.
And if you hire an agency for their expertise, you don t expect the agency to learn everything on the job or find them hastily hiring new team members to cover skill shortages, right? Just as important is industry expertise, which is all about understanding your customer needs.
And that's the primary focus of the analytics if the agency already boasts the business model expertise.
So it's clearly a killer differentiator if the contractor has that, but it dramatically decreases the choice of agencies that have all three components (process, webinar, and industry expertise).
But if the CRO agency has worked with 325 clients like we have, then they most likely have experience in yours.
And even if it's from a different business model it could be even more useful as it can bring uncommon replay view rate growth hacks that your competition may be not be aware of.
What are the best techniques to improve replay view rate?
With the experience of optimizing a number of webinar customers, we understood that there is no “one-size fits all” list of top-performing processes to optimize replay view rate. The core value is in the combination of quantitative analytics and UX research that results in representative data on the most problematic leak. The universal best practices for replay view rate optimization most likely already implemented by competitors and no longer result in significant additional uplift. And the expertise of a conversion optimization company is invent new tactics, using expertise from other industries that are not yet well-known by the competition.
What is the pricing of replay view rate CRO services?
The price depends on the amount of of monthly users, funnels and the amount of transactions to calculate the number of a/b tests, the needed results and the difficulty of delivering that.
What happens if the promised replay view rate improvement is not delivered?
We do more split-tests for free until we bring the promised replay view rate growth. This term is included in the contract and we execute this promise anyway to further the name of one of the most respected CRO agencies.
What are the steps to increase webinar replay view rate?
1. Data infrastructure health check. 2. Find the most critical replay view rate leak and get accurate and quantitative data on the reason behind it. 3. Prepare a new version of the interface and copy. 4. Develop an A/B test and perform rigid quality assurance. 5. Create a statistical analysis of the results!
How to measure replay view rate uplift?
We track the impact on replay view rate based on split-test results. If you're new to it, it's dividing the visitors between different versions of the same page to collect a big enough sample size of the impact on the replay view rate. We do a conversion tracking health check before starting with optimization, to be confident that the data is not polluted and agree on ways to calculate the replay view rate.
What is replay view rate?
If you're in your first job in in webinar then the first step is to learn not only the key KPIs such as replay view rate and their formulas, but also their interconnectedness, ways, processes, tactics, strategies to optimize it and the basics of data analytics, in order to grasp the optimization efforts. Book a consultation with our senior CRO specialists to save a few years learning answers on these questions.
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