The majority of CRO agencies don't promise any guarantees on webinar opt-in rate uplift and just ask for a fixed monthly cost without any uplift responsibility.
We conduct research before we accept a project so that we can forecast a specific percentage of growth of opt-in rate that we guarantee by an agreed deadline.
For example, it could be 8% total opt-in rate growth in three months.
In case of not delivering on time, which happens in 4-7% of cases, we make more experiments for FREE until we provide the promised opt-in rate growth.
Sounds fair? This promise of guaranteed growth is based on our experience of conversion optimization on 26 million monthly users of our clients in webinar and understanding of opt-in rate benchmarks.
How do we optimize webinar opt-in rate?
Ask them about the experience with:
Most conversion rate optimization agencies assert to have conversion optimization process expertise and pitch the same story of their mastery in research and experiments.
And the client should have at least enough hard skills to assess the level of this experience on initial calls, which could be difficult.
How do you choose if you can't do a competence interview on data tracking and A/B testing? The simple solution is to look at their track record in a similar business model, as any webinar has similar challenges and optimization methodologies.
Isn't it great when a conversion optimization firm has already conducted similar analytics on millions of users and gained insights on how to optimize opt-in rate? On the other hand, different business models typically have completely unique tech and analytics stacks that need distinct skills, methodologies and values.
And if you hire a contractor not to micro-manage, you don t want the agency to be doing important things for the first time or find them quickly hiring new team members to cover skill shortages, right? Not least of all is market experience, which is all about understanding particular user requirements.
And that's the primary focus of the analytics if the agency already boasts the business model experience.
So it's definitely a clear benefit if the contractor has that, but it dramatically decreases the choice of CRO agencies with all three components (process, webinar, and industry experience).
However, if the agency has helped to grow 324 clients as we have, then they most likely have experience in a similar industry to you.
And even if it's from a different business model it could be even more beneficial as it can uncover fresh opt-in rate growth hacks that your competition may be not be aware of.
What are the best techniques to improve opt-in rate?
After growing a number of webinar businesses, we understood that there is no “one-size fits all” list of top-performing processes to optimize opt-in rate. The key is in the combination of quantitative analytics and UX research that results in representative insights on the biggest leak. The universal best practices for opt-in rate optimization are typically already implemented by your competition and no longer drive desired results. And the role of a conversion optimization firm is invent new strategies, using experience from other industries that are not currently implemented by the competition.
What is the price of opt-in rate conversion optimization services?
The price depends on the volume of monthly users, user flows and the amount of transactions to calculate the number of experiments, the required uplift and the difficulty of executing that.
What happens if the forecasted opt-in rate growth is not delivered?
We do more A/B tests free of charge until we bring the promised opt-in rate growth. This term is in the contract and we execute this promise anyway maintain the authority of one of the most trusted conversion rate optimization agencies.
What is the process to increase webinar opt-in rate?
1. Data tracking setup health check. 2. Detect the most problematic opt-in rate bottleneck and get accurate and quantitative data on the reason behind it. 3. Prepare an alternativeUI and copy. 4. Code an experiment and conduct detailed QA. 5. Calculate the results!
How to track opt-in rate growth?
We measure the impact on opt-in rate based on split-test data sets. If you haven't heard of A/B testing, it's splitting the users between different variations of the same funnel step to gain a big enough sample size of the impact on the opt-in rate. We do a conversion tracking health check before starting with experimentation, to make sure the data is correct and approve ways to calculate the opt-in rate.
What is opt-in rate?
If you're in your first job in in webinar then you should learn not only the most important metrics such as opt-in rate and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to optimize it and the basics of data engineering, in order to evaluate the conversion optimization process. Book a call with one of our most experienced CRO experts to get a basic understanding of how to track results in opt-in rate optimization.
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