The majority of conversion optimization agencies don't give any guarantees on webinar conversion to lead growth results and just ask for a fixed monthly cost without any growth obligations.
We conduct research before we start working so that we can forecast a specific percentage of growth of conversion to lead that we guarantee by an agreed time milestone.
For example, it could be 7% total conversion to lead growth in 3 months.
In case of not delivering by the deadline, which happens in 4-7% of projects, we do more experiments for FREE until we achieve the promised conversion to lead growth.
Sounds interesting? This promise of guaranteed results is based on our experience of conversion optimization on 21 million monthly users of our clients in webinar and understanding of conversion to lead average conversion rates.
How do we optimize webinar conversion to lead?
Ask them about the experience with:
The majority of conversion optimization firms claim to have conversion rate optimization process experience and pitch the same story of their capability in analytics and experiments.
And you should have at least enough hard skills to assess the level of this experience at the interview stage, which could be hard to do.
How do you choose if you can't do a competence assessment on data tracking and experimentation? The simple solution is to ask for their expertise in the same business model, as any webinar has similar problems and processes.
Isn't it useful when a conversion optimization firm has already carried out the same research on millions of users and gained data on how to optimize conversion to lead? However, each business model has completely unique technical and analytics stacks that need different specialists, methodologies and values.
And if you choose a contractor for their expertise, you don t want the agency to be winging it or find them quickly recruiting freelancers to fill in skill shortages, right? Not least of all is market expertise, which is mostly about knowing your user requirements.
And that's the main focus of the research if the CRO agency already has the business model experience.
So it's definitely a clear differentiator if the contractor has that, but it dramatically narrows the choice of contractors that have all three components (process, webinar, and industry expertise).
But if the CRO agency has helped to grow 325 clients like we have, then they likely have experience in a similar market to you.
And even if it's from a different business model it could be even more useful as it can bring uncommon conversion to lead growth hacks that your competition may be not have yet.
How will you increase our webinar conversion to lead?
After growing a number of webinar customers, we understood that there is no “one-size fits all” list of top-performing strategies to optimize conversion to lead. The core value is in the combination of quantitative and qualitative research that results in strong conclusions on the most problematic bottleneck. The universal best practices for conversion to lead optimization most likely already implemented by competitors and already don't result in desired results. And the function of a conversion rate optimization agency is invent new mechanics, utilizing experience from other industries that are not currently used by the competition.
What is the pricing of conversion to lead CRO services?
Pricing depends on the volume of users per month, user flows and number of conversions to estimate the number of a/b tests, the required results and the complexity of delivering that.
What happens if the promised conversion to lead growth is not delivered?
We do more A/B tests free of charge until we achieve the promised conversion to lead uplift. This term is included in the contract and we execute this promise anyway to further the reputation of one of the most trusted CRO agencies.
What is the process to grow webinar conversion to lead?
1. Data tracking setup health check. 2. Find the most problematic conversion to lead bottleneck and get accurate and quantitative data on the cause of it. 3. Prepare a new version of the UI and copy. 4. Build an A/B test and do detailed quality assurance. 5. Calculate the results!
How to calculate conversion to lead growth?
We measure optimization results based on A/B test data. If you're new to it, it's dividing the traffic between different versions of the same page to collect a big enough sample size of the impact on the conversion to lead. We do a data tracking audit before starting with experimentation, to make sure the data is valid and agree on ways to calculate the conversion to lead.
What is conversion to lead?
If have just started a career in webinar then the first step is to learn not only the most important metrics such as conversion to lead and their formulas, but also their connection to each other, ways, processes, tactics, strategies to optimize it and the main principles of data tracking, so that you can evaluate the conversion optimization process. Book a call with one of our senior conversion rate optimization consultants to save a few years learning answers on these questions.
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
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Schedule a FREE consultation to get:
