The majority of CRO companies don't give any guarantees on webinar close rate improvement and just ask for a fixed monthly fee without any growth commitments.
We estimate potential growth opportunities before we accept a project in order to forecast a specific percentage of increase of close rate that we can achieve by an agreed time milestone.
For example, it could be 12% total close rate growth in three months.
In case of not delivering by the deadline, which happens in 4-7% of instances, we perform more experiments for FREE until we deliver the promised close rate growth.
Sounds interesting? This promise of guaranteed results is based on our experience of running experiments on 28 million monthly users of our clients in webinar and understanding of close rate average conversion rates.
How do we optimize webinar close rate?
Ask them about the experience with:
The majority of CRO agencies claim to have CRO process competence and preach the same story of their skills in quantitative research and experimentation.
And your in-house team should have some experience to comprehend the depth of this experience on initial calls, which could be hard to do.
How do you choose if you can't do a competence interview on data tracking and statistics? The simple solution is to ask for their track record in a similar business model, as any webinar has similar challenges and analytics frameworks.
Isn't it handy when your contractor has already carried out similar analytics on millions of users and obtained insights on how to optimize close rate? On the flip side, different business models typically have completely unique tech and analytics stacks that need distinct teams, processes and mindsets.
And if you hire a contractor expecting a turnkey solution, you don t want the agency to be doing important things for the first time or find them hastily recruiting new team members to fill in skill shortages, right? Last but not least is market expertise, which is mostly about knowing unique user demands.
And that's the key goal of the analytics if the CRO agency already shows the business model expertise.
So it's obviously a clear benefit if the agency has that, but it dramatically narrows the pool of agencies with all three components (process, webinar, and industry experience).
But if the conversion optimization firm has optimized 325 clients like we have, then they most likely have experience in a similar industry to you.
And even if it's from a different business model it could be even more useful as it can bring fresh close rate growth hacks that your competition may be not utilize yet.
How will you increase our webinar close rate?
After growing a number of webinar customers, we understood that there is no вЂњone-size fits allвЂќ list of top-performing ways to optimize close rate. The вЂќsecret sauceвЂќ is in the depth of data analytics and UX research that results in representative conclusions on the most problematic bottleneck. The most effective best practices for close rate optimization are typically already utilized by your competition and no longer bring desired uplift. And the value of a CRO company is invent new mechanics, utilizing expertise from other industries that are not currently well-known by competitors.
What is the pricing of close rate conversion optimization services?
This depends on the volume of monthly traffic, user flows and the amount of transactions to calculate the amount of a/b tests, the needed growth and the difficulty of delivering that.
What happens if the promised close rate improvement is not achieved?
We do more A/B tests for free until we achieve the promised close rate uplift. This obligation is in the contract and we execute this promise anyway maintain the name of one of the most respected conversion rate optimization agencies.
What is the process to optimize webinar close rate?
1. Data tracking setup audit. 2. Detect the biggest close rate step in the funnel and get accurate and quantitative data on the cause of it. 3. Create a new version of thedesign and copywriting. 4. Develop an experiment and do detailed QA. 5. Report the results!
How to calculate close rate improvement?
We track the impact on close rate based on split-test results. If you haven't heard of A/B testing, it's splitting the traffic between different versions of the same page to get a big enough sample size of the impact on the close rate. We do a data tracking health check before starting with conversion optimization, to make sure the data is not polluted and agree on the formula to calculate the close rate.
What is close rate?
If you're in your first job in in webinar then the first step is to learn not only the main metrics such as close rate and their definitions, but also their interdependence, ways, processes, tactics, strategies to grow it and the main principles of data tracking, so that you can estimate the results. Book a consultation with our best conversion rate optimization managers to save a few years learning answers on these questions.
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