The majority of conversion rate optimization agencies don't promise any guarantees on webinar checkout conversion growth results and simply ask for a fixed monthly cost avoiding any uplift KPIs.
We conduct research before we accept a project in order to forecast a specific percentage of uplift of checkout conversion that we guarantee by an agreed time milestone.
For instance, it could be 7% total checkout conversion improvement in four months.
In case of not delivering on time, which happens in 4-7% of projects, we conduct more experiments FREE of charge until we deliver the promised checkout conversion growth.
Sounds good? This forecast of guaranteed growth is based on our experience of running experiments on 26 million monthly users of our clients in webinar and understanding of checkout conversion benchmarks.
How do we optimize webinar checkout conversion?
Ask them about the expertise in:
The majority of conversion optimization firms assert to have conversion optimization process competence and pitch the same things about their capability in analytics and experiments.
And your in-house team should have some hands-on experience to assess the depth of this expertise during the pre-sale stage, which could be hard to do.
How do you choose if you can't do a technical assessment on data engineering and experimentation? The simple solution is to ask for their track record in the same business model, as any webinar has similar problems and processes.
Isn't it useful when a conversion optimization firm has already conducted the same analytics on millions of users and obtained data on how to improve checkout conversion? On the flip side, different business models typically have completely unique tech and analytics stacks that require distinct skills, processes and values.
And if you choose a contractor for their expertise, you don t want the agency to have an entirely trial and error approach or find them quickly recruiting new team members to fill in gaps in their team, right? Last but not least is market expertise, which is all about understanding your user needs.
And that's the main focus of the analytics if the CRO agency already demonstrates the business model expertise.
So it's definitely a killer benefit if the contractor has that, but it dramatically narrows the pool of contractors that have all three components (process, webinar, and industry expertise).
But if the agency has worked with 325 clients as we have, then they most likely have case studies in a similar market to yours.
And even if it's from a different business model it could be even more helpful as it can bring new checkout conversion growth hacks that your competitors may be not have yet.
How to create an effective checkout conversion optimization strategy?
After working with a number of webinar customers, we understood that there is no “one-size fits all” list of top-performing tactics to improve checkout conversion. The ”secret sauce” is in the level of execution of data analytics and UX research that results in representative conclusions on the most problematic drop off. The most effective best practices for checkout conversion optimization are typically already used by your competition and already don't drive desired uplift. And the expertise of a CRO agency is to be on the cutting edge of tactics, leveraging processes from other markets that are not currently implemented by the competition.
What is the price of checkout conversion conversion optimization services?
The price depends on the volume of monthly users, user flows and number of conversions to estimate the number of experiments, the required results and the complexity of achieving that.
What happens if the promised checkout conversion growth is not achieved?
We do more experiments for free until we bring the promised checkout conversion growth. This obligation is included in the contract and we do this anyway maintain the reputation of one of the most respected conversion rate optimization agencies.
What is the process to grow webinar checkout conversion?
1. Analytics setup health check. 2. Investigate the most problematic checkout conversion leak and get accurate and quantitative data on the cause of it. 3. Prepare a new version of the UI/UX and copy. 4. Build an A/B test and perform detailed quality assurance. 5. Calculate the results!
How to track checkout conversion improvement?
We track optimization results based on A/B test results. If you haven't heard of A/B testing, it's splitting the visitors between two or more variations of the same page to gain statistical significance of the impact on the checkout conversion. We do a data tracking health check before starting with optimization, to make sure the data is not polluted and approve ways to calculate the checkout conversion.
What is checkout conversion?
If you are new in webinar then you should learn not only the main KPIs such as checkout conversion and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to increase it and the main principles of data tracking, in order to estimate the results. Schedule a consultation with our most experienced CRO experts to save a few years learning answers on these questions.
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