The majority of conversion rate optimization agencies don't give any guarantees on webinar average order value optimization results and just ask for a fixed monthly fee avoiding any growth commitments.
We conduct preliminary quantitative analytics before we start working so that we can forecast a specific percentage of increase of average order value that we can achieve by an agreed time milestone.
For example, it could be 8% total average order value growth in 2 months.
In case of not delivering on time, which happens in 4-7% of projects, we do more experiments for FREE until we provide the forecasted average order value growth.
Sounds interesting? This forecast of guaranteed results is based on our experience of optimization on 21 million monthly users of our clients in webinar and understanding of average order value average conversion rates.
How do we optimize webinar average order value?
Ask them about the experience with:
Most conversion rate optimization agencies assert to have conversion optimization process experience and preach the same things about their capability in research and A/B testing.
And your in-house team should have at least enough hands-on experience to comprehend the depth of this expertise at the interview stage, which could be challenging.
What do you do if you can't do a competence assessment on analytics skills and A/B testing? The simple solution is to ask for their experience in a similar business model, as any webinar has similar pain points and optimization methodologies.
Isn't it useful when your contractor has already conducted similar research on millions of users and gathered data on how to improve average order value? On the flip side, different business models typically have completely unique technical and analytics stacks that need distinct teams, approaches and mindsets.
And if you choose a contractor expecting a turnkey solution, you don t expect the agency to be winging it or find them quickly hiring new team members to cover skill shortages, right? Just as important is market experience, which is mostly about understanding your customer requirements.
And that's the key focus of the analytics if the CRO agency already has the business model experience.
So it's definitely a clear differentiator if the contractor has that, but it dramatically narrows the choice of CRO agencies with all three pillars (process, webinar, and industry expertise).
However, if the conversion optimization firm has helped to grow 326 clients like we have, then they likely have case studies in a similar industry to you.
And even if it's from a different business model it could be even more useful as it can uncover uncommon average order value growth hacks that your competitors may be not be aware of.
How will you increase our webinar average order value?
With the experience of optimizing a number of webinar businesses, we understood that there is no “one-size fits all” list of top-performing strategies to optimize average order value. The ”secret sauce” is in the combination of data analytics and UX research that results in statistically valid conclusions on the top-priority bottleneck. The universal best practices for average order value optimization most likely already used by competitors and already don't result in desired growth. And the value of a CRO company is to be on the cutting edge of strategies, using experience from other markets that are not currently well-known by the competition.
What is the price of average order value conversion optimization services?
This depends on the volume of users per month, funnels and the amount of transactions to calculate the number of a/b tests, the required uplift and the complexity of executing that.
What happens if the forecasted average order value improvement is not delivered?
We do more experiments free of charge until we deliver the promised average order value growth. This obligation is in the contract and we do this anyway maintain the authority of one of the most respected CRO agencies.
What is the process to optimize webinar average order value?
1. Analytics setup health check. 2. Investigate the most critical average order value bottleneck and get quantitative and accurate data on the cause of it. 3. Prepare a new version of the UI and copy. 4. Code an experiment and do rigid quality assurance. 5. Report the results!
How to track average order value improvement?
We measure the impact on average order value based on A/B test results. If you haven't heard of A/B testing, it's dividing the users between different variations of the same funnel step to collect statistical significance of the impact on the average order value. We do a data tracking audit before starting with A/B testing, to make sure the data is valid and approve the formula to calculate the average order value.
What is average order value?
If you are new in webinar then the first step is to learn not only the main metrics such as average order value and their definitions, but also their connection to each other, ways, processes, tactics, strategies to increase it and the main principles of data tracking, in order to estimate the results. Book a consultation with our leading CRO consultants to save a few years learning answers on these questions.
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Schedule a FREE consultation to get:
