The majority of CRO firms don't give any guarantees on webinar attendee to conversion growth results and simply ask for a fixed monthly rate avoiding any growth KPIs.
We estimate potential growth opportunities before we accept a project in order to forecast a specific percentage of uplift of attendee to conversion that we guarantee by an agreed date.
As an example, it could be 8% total attendee to conversion improvement in 4 months.
In case of not delivering on time, which happens in 4-7% of projects, we do more experiments FREE of charge until we provide the forecasted attendee to conversion growth.
Sounds good? This promise of guaranteed results is based on our experience of running experiments on million monthly users of our clients in webinar and understanding of attendee to conversion average conversion rates.
How do we optimize webinar attendee to conversion?
Ask them about the experience with:
Most conversion optimization firms claim to have conversion rate optimization process expertise and propagate the same things about their capability in analytics and experimentation.
And you should have at least enough experience to understand the depth of this experience at the interview stage, which could be hard to do.
What do you do if you can't do a technical assessment on analytics skills and A/B testing? In this case you can look at their experience in a similar business model, as any webinar has similar challenges and processes.
Isn't it great when a conversion optimization firm has already carried out similar analytics on millions of users and gained insights on how to improve attendee to conversion? On the other hand, each business model has completely unique tech and analytics stacks that need different skills, approaches and values.
And if you hire an agency for their expertise, you don t expect the agency to be doing important things for the first time or find them quickly recruiting new team members to cover gaps in their team, right? Not least of all is industry experience, which is all about knowing unique user demands.
And that's the primary focus of the research if the CRO agency already boasts the business model expertise.
So it's clearly a clear competitive advantage if the contractor has that, but it dramatically narrows the choice of contractors that have all three components (process, webinar, and industry expertise).
But if the CRO agency has helped to grow 319 clients like we have, then they likely have experience in the same industry as you.
And even if it's from a different business model it could be even more helpful as it can bring uncommon attendee to conversion optimization tactics that your competitors may be not utilize yet.
How to create an effective attendee to conversion optimization strategy?
With the experience of optimizing a number of webinar customers, we understood that there is no “one-size fits all” list of top-performing strategies to optimize attendee to conversion. The key is in the combination of data analytics and UX research that results in strong data on the biggest bottleneck. The universal best practices for attendee to conversion optimization are typically already implemented by your competition and already don't drive significant additional uplift. And the function of a conversion rate optimization agency is to be on the cutting edge of mechanics, using processes from other markets that are not yet implemented by the competition.
What is the pricing of attendee to conversion CRO services?
This depends on the amount of of monthly users, funnels and number of conversions to estimate the number of experiments, the required results and the complexity of delivering that.
What happens if the promised attendee to conversion improvement is not achieved?
We do more experiments for free until we achieve the promised attendee to conversion results. This term is included in the contract and we do this anyway maintain the authority of one of the most trusted conversion rate optimization agencies.
What is the process to grow webinar attendee to conversion?
1. Data infrastructure audit. 2. Find the most critical attendee to conversion step in the funnel and get quantitative and accurate data on the cause of it. 3. Prepare an alternativeUX and copy. 4. Code an experiment and do detailed QA. 5. Create a statistical analysis of the results!
How to calculate attendee to conversion growth?
We estimate the impact on attendee to conversion based on experiment results. If you're new to it, it's splitting the visitors between two or more variants of the same page to collect statistically valid data on the effect on the attendee to conversion. We do a conversion tracking health check before starting with optimization, to be confident that the data is correct and discuss the methodology to calculate the attendee to conversion.
What is attendee to conversion?
If you're in your first job in in webinar then you should learn not only the main metrics such as attendee to conversion and their definitions, but also their interdependence, ways, processes, tactics, strategies to improve it and the basics of data engineering, in order to evaluate the results. Schedule a strategy session with one of our best CRO managers to get detailed answers to your specific questions.
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