The majority of conversion optimization agencies don't give any guarantees on webinar attendee stick rate growth results and just bill a fixed monthly rate without any uplift commitments.
We conduct research before we start working so that we can forecast a specific percentage of growth of attendee stick rate that we guarantee by an agreed time milestone.
As an example, it could be 5% total attendee stick rate uplift in two months.
In case of not delivering on time, which happens in 4-7% of cases, we make more A/B tests FREE of charge until we provide the forecasted attendee stick rate growth.
Sounds good? This estimation of guaranteed growth is based on our experience of running experiments on 28 million monthly users of our clients in webinar and understanding of attendee stick rate benchmarks.
How do we optimize webinar attendee stick rate?
Ask them about the experience with:
All conversion rate optimization agencies assert to have CRO process expertise and pitch the same story of their capability in quantitative research and experiments.
And the client should have some hard skills to comprehend the level of these skills on initial calls, which could be challenging.
What do you do if you can't do a technical interview on data analytics and statistics? In this case you can look at their expertise in the same business model, as any webinar has similar problems and best practices.
Isn't it great when an agency has already conducted the same analytics on millions of users and obtained data on how to improve attendee stick rate? However, different business models typically have completely unique tech and data tracking stacks that require different teams, approaches and mindsets.
And if you choose a contractor for their expertise, you don t expect the agency to learn everything on the job or find them hastily recruiting new team members to fill in gaps in their team, right? Not least of all is market experience, which is all about knowing particular customer requirements.
And that's the main area of the analytics if the agency already has the business model experience.
So it's obviously a killer advantage if the agency has that, but it dramatically narrows the shortlist of agencies with all three components (process, webinar, and industry expertise).
But if the agency has optimized 325 clients like we have, then they likely have experience in the same market as yours.
And even if it's from a different business model it could be even more valuable as it can bring uncommon attendee stick rate growth hacks that your competition may be not use right now.
What are the best techniques to improve attendee stick rate?
After working with a number of webinar businesses, we understood that there is no universal list of top-performing processes to optimize attendee stick rate. The core value is in the level of execution of quantitative analytics and UX research that results in strong conclusions on the most problematic drop off. The most effective best practices for attendee stick rate optimization are typically already used by your competition and already don't bring desired growth. And the function of a CRO company is invent new strategies, leveraging experience from other markets that are not yet well-known by competitors.
What is the price of attendee stick rate CRO services?
Pricing depends on the amount of of monthly users, funnels and conversion rates to estimate the volume of a/b tests, the required results and the difficulty of delivering that.
What happens if the forecasted attendee stick rate improvement is not achieved?
We do more experiments for free until we deliver the promised attendee stick rate results. This term is included in the contract and we do this anyway to further the name of one of the most trusted conversion rate optimization agencies.
What are the steps to increase webinar attendee stick rate?
1. Data tracking setup health check. 2. Detect the most problematic attendee stick rate leak and get accurate and quantitative data on the reason behind it. 3. Make a new version of thedesign and copywriting. 4. Build an A/B test and do rigid quality assurance. 5. Calculate the results!
How to measure attendee stick rate growth?
We estimate optimization results based on experiment data sets. If you're new to it, it's splitting the users between different variants of the same page to get a big enough sample size of the effect on the attendee stick rate. We do a conversion tracking audit before starting with optimization, to make sure the data is valid and agree on the formula to calculate the attendee stick rate.
What is attendee stick rate?
If you are new in webinar then the first step is to learn not only the key KPIs such as attendee stick rate and their definitions, but also their interdependence, ways, processes, tactics, strategies to improve it and the main principles of data tracking, so that you can grasp the optimization efforts. Book a strategy session with our best CRO specialists to save a few years learning answers on these questions.
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