Conversion rate optimization agency
microsoft combinator
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Webinar attendee rate optimization

microsoftcombinator

Performance-based pricing

The majority of CRO agencies don't promise any guarantees on webinar attendee rate uplift and simply ask for a fixed monthly cost without any growth obligations.

We estimate potential growth opportunities before we accept a project in order to forecast a specific percentage of uplift of attendee rate that we can achieve by an agreed time milestone.

For example, it could be 9% total attendee rate growth in 3 months.

In case of not delivering on time, which happens in 4-7% of projects, we make more experiments FREE of charge until we achieve the forecasted attendee rate growth.

Sounds fair? This forecast of guaranteed growth is based on our experience of conducting A/B tests on 27 million monthly users of our clients in webinar and understanding of attendee rate average conversion rates.

How do we optimize webinar attendee rate?

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Experience optimizing webinar attendee rate

We have done about 388 experiments for 45 webinar projects and in most cases we worked on attendee rate optimization. Ask for the most relevant webinar case studies for similar industry.

There are three main characteristics to look at when you evaluate the track record of a conversion rate optimization firm.

Ask them about the experience with:

  1. process
  2. webinar
  3. industry.

Most conversion optimization firms claim to have conversion rate optimization process competence and pitch the same story of their mastery in UX research and experimentation.

And the client should have some hands-on experience to judge the depth of this expertise during the pre-sale stage, which could be difficult.

How do you choose if you can't do a competence interview on data tracking and statistics? In this case you can ask for their experience in the same business model, as any webinar has similar pain points and processes.

Isn't it great when a conversion optimization firm has already carried out similar research on millions of users and obtained insights on how to optimize attendee rate? However, different business models typically have completely unique tech and data tracking stacks that need distinct skills, processes and mindsets.

And if you choose an agency expecting a turnkey solution, you don t want the agency to operate entirely on a trial and error basis or find them quickly hiring new team members to fill in gaps in their team, right? Just as important is industry expertise, which is mostly about knowing particular user requirements.

And that's the key area of the research if the agency already demonstrates the business model experience.

So it's clearly a clear benefit if the contractor has that, but it dramatically narrows the pool of contractors with all three pillars (process, webinar, and industry expertise).

But if the agency has optimized 326 clients as we have, then they likely have case studies in the same market as you.

And even if it's from a different business model it could be even more helpful as it can bring uncommon attendee rate optimization tactics that your competition may be not use right now.

1. 24-31% success rate with at least 1-5% total revenue growth, achieved based on a unique methodology combining quantitative and qualitative research.
2. Executing a whole CRO process including A/B test development
3. Privileged to manage A/B tests on 179 million users per month.

What is a good webinar attendee rate?

The initial step of webinar CRO process is to choose the leak in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you know that your current attendee rate is good or bad? Obviously the critical factor is to obtain trustworthy and recent numbers on webinar attendee rate benchmarks in your market. Request webinar attendee rate benchmarks and a strategy session on how to optimize.

 

Frequently asked questions

  • How will you increase our webinar attendee rate?

    After growing a number of webinar customers, we understood that there is no universal list of top-performing tactics to improve attendee rate. The ”secret sauce” is in the depth of data analytics and UX research that results in strong data on the most problematic bottleneck. The universal best practices for attendee rate optimization are typically already utilized by your competition and no longer bring significant additional results. And the role of a conversion optimization agency is invent new mechanics, leveraging experience from other markets that are not currently well-known by the competition.

  • What is the pricing of attendee rate conversion optimization services?

    Pricing depends on the volume of monthly users, funnels and conversion rates to estimate the volume of a/b tests, the required uplift and the complexity of achieving that.

  • What happens if the promised attendee rate growth is not delivered?

    We do more experiments for free until we deliver the promised attendee rate growth. This obligation is included in the contract and we execute this promise anyway maintain the name of one of the most trusted CRO agencies.

  • What are the steps to optimize webinar attendee rate?

    1. Data tracking health check. 2. Find the most serious attendee rate bottleneck and get quantitative and accurate data on the cause of it. 3. Make a new version of the UI and copy. 4. Build an A/B test and conduct rigid quality assurance. 5. Create a statistical analysis of the results!

  • How to track attendee rate improvement?

    We calculate growth based on experiment results. If you're new to it, it's dividing the traffic between two or more variants of the same funnel step to collect statistical significance of the effect on the attendee rate. We do a data tracking health check before starting with experimentation, to make sure the data is correct and discuss ways to calculate the attendee rate.

  • What is attendee rate?

    If you are new in webinar then you should learn not only the main KPIs such as attendee rate and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to increase it and the foundations of product analytics, so that you can grasp the conversion optimization process. Schedule a consultation with our most experienced CRO specialists to get a basic understanding of how to track results in attendee rate optimization.

What do our customers say about us?

Nicholas A. Michalak - Founder, Somnifix (USA)
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Somnifix logo
Nicholas A. Michalak
Founder, Somnifix (USA)
Vladlena Chuvashova - Head of E-Sales & Digital at Ukraine International Airlines
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Uia logo
Vladlena Chuvashova
Head of E-Sales & Digital at Ukraine International Airlines
Ariel Geifman - Head of Marketing, Syte (Israel)
We achieved 4X growth in leads with Conversion Rate Store"s team over a period of two months. They have excellent proficiency in data analysis and the creation of CRO recommendations. Highly recommend working with them.
Syte logo
Ariel Geifman
Head of Marketing, Syte (Israel)
Andrey Zdor - CEO, Bigl (Ukraine)
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
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Andrey Zdor
CEO, Bigl (Ukraine)
Alina Volchek - CMO, Depositphotos.com (USA).
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Logo Depositphotos
Alina Volchek
CMO,
Depositphotos.com (USA)
Jess Dang - Founder, Cook Smarts (USA).
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
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Jess Dang
Founder, Cook Smarts (USA)
Alexander Boyev - Head of Marketplaces, EVO Group (Ukraine)
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
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Alexander Boyev
Head of Marketplaces, EVO Group (Ukraine)
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine).
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Logo Leboutique
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)

What other webinar conversion rates do you need to optimize?

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