The majority of CRO agencies don't promise any guarantees on webinar attendee rate uplift and simply ask for a fixed monthly cost without any growth obligations.
We estimate potential growth opportunities before we accept a project in order to forecast a specific percentage of uplift of attendee rate that we can achieve by an agreed time milestone.
For example, it could be 9% total attendee rate growth in 3 months.
In case of not delivering on time, which happens in 4-7% of projects, we make more experiments FREE of charge until we achieve the forecasted attendee rate growth.
Sounds fair? This forecast of guaranteed growth is based on our experience of conducting A/B tests on 27 million monthly users of our clients in webinar and understanding of attendee rate average conversion rates.
How do we optimize webinar attendee rate?
Ask them about the experience with:
Most conversion optimization firms claim to have conversion rate optimization process competence and pitch the same story of their mastery in UX research and experimentation.
And the client should have some hands-on experience to judge the depth of this expertise during the pre-sale stage, which could be difficult.
How do you choose if you can't do a competence interview on data tracking and statistics? In this case you can ask for their experience in the same business model, as any webinar has similar pain points and processes.
Isn't it great when a conversion optimization firm has already carried out similar research on millions of users and obtained insights on how to optimize attendee rate? However, different business models typically have completely unique tech and data tracking stacks that need distinct skills, processes and mindsets.
And if you choose an agency expecting a turnkey solution, you don t want the agency to operate entirely on a trial and error basis or find them quickly hiring new team members to fill in gaps in their team, right? Just as important is industry expertise, which is mostly about knowing particular user requirements.
And that's the key area of the research if the agency already demonstrates the business model experience.
So it's clearly a clear benefit if the contractor has that, but it dramatically narrows the pool of contractors with all three pillars (process, webinar, and industry expertise).
But if the agency has optimized 326 clients as we have, then they likely have case studies in the same market as you.
And even if it's from a different business model it could be even more helpful as it can bring uncommon attendee rate optimization tactics that your competition may be not use right now.
How will you increase our webinar attendee rate?
After growing a number of webinar customers, we understood that there is no universal list of top-performing tactics to improve attendee rate. The вЂќsecret sauceвЂќ is in the depth of data analytics and UX research that results in strong data on the most problematic bottleneck. The universal best practices for attendee rate optimization are typically already utilized by your competition and no longer bring significant additional results. And the role of a conversion optimization agency is invent new mechanics, leveraging experience from other markets that are not currently well-known by the competition.
What is the pricing of attendee rate conversion optimization services?
Pricing depends on the volume of monthly users, funnels and conversion rates to estimate the volume of a/b tests, the required uplift and the complexity of achieving that.
What happens if the promised attendee rate growth is not delivered?
We do more experiments for free until we deliver the promised attendee rate growth. This obligation is included in the contract and we execute this promise anyway maintain the name of one of the most trusted CRO agencies.
What are the steps to optimize webinar attendee rate?
1. Data tracking health check. 2. Find the most serious attendee rate bottleneck and get quantitative and accurate data on the cause of it. 3. Make a new version of the UI and copy. 4. Build an A/B test and conduct rigid quality assurance. 5. Create a statistical analysis of the results!
How to track attendee rate improvement?
We calculate growth based on experiment results. If you're new to it, it's dividing the traffic between two or more variants of the same funnel step to collect statistical significance of the effect on the attendee rate. We do a data tracking health check before starting with experimentation, to make sure the data is correct and discuss ways to calculate the attendee rate.
What is attendee rate?
If you are new in webinar then you should learn not only the main KPIs such as attendee rate and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to increase it and the foundations of product analytics, so that you can grasp the conversion optimization process. Schedule a consultation with our most experienced CRO specialists to get a basic understanding of how to track results in attendee rate optimization.
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