The majority of CRO agencies don't give any guarantees on webinar ARPU improvement and simply invoice a fixed monthly rate without any uplift obligations.
We conduct research before we accept a project so that we can forecast a specific percentage of growth of ARPU that we guarantee by an agreed time milestone.
For instance, it could be 12% total ARPU growth in two months.
In case of not delivering on time, which happens in 4-7% of cases, we conduct more experiments for FREE until we deliver the promised ARPU growth.
Sounds good? This estimation of guaranteed growth is based on our experience of experimentation on 32 million monthly users of our clients in webinar and understanding of ARPU average conversion rates.
How do we optimize webinar ARPU?
Ask them about the experience with:
All CRO agencies assert to have conversion rate optimization process expertise and pitch the same things about their skills in research and experimentation.
And you should have at least enough hands-on experience to comprehend the level of this experience at the interview stage, which could be challenging.
What do you do if you can't do a technical assessment on data engineering and A/B testing? In this case you can look at their experience in the same business model, as any webinar has similar problems and processes.
Isn't it great when an agency has already carried out similar research on millions of users and gathered insights on how to optimize ARPU? On the other hand, different business models typically have completely unique tech and analytics stacks that need distinct teams, approaches and values.
And if you hire an agency not to micro-manage, you don t want the agency to be doing important things for the first time or find them quickly recruiting new team members to cover gaps in their team, right? Not least of all is industry experience, which is mostly about knowing particular customer demands.
And that's the primary goal of the analytics if the agency already shows the business model expertise.
So it's clearly a clear differentiator if the contractor has that, but it dramatically narrows the shortlist of CRO agencies that have all three pillars (process, webinar, and industry expertise).
However, if the agency has optimized 326 clients as we have, then they most likely have experience in a similar market to yours.
And even if it's from a different business model it could be even more helpful as it can bring new ARPU optimization tactics that your competition may be not utilize yet.
What are the best techniques to improve ARPU?
After working with a number of webinar customers, we understood that there is no “one-size fits all” list of top-performing processes to improve ARPU. The key is in the level of execution of quantitative and qualitative research that results in strong insights on the biggest leak. The top performing best practices for ARPU optimization are typically already implemented by your competition and no longer drive significant additional results. And the role of a conversion rate optimization company is to be on the cutting edge of tactics, using experience from other markets that are not yet well-known by competitors.
What is the pricing of ARPU CRO services?
This depends on the amount of of monthly users, funnels and the amount of transactions to estimate the amount of experiments, the needed uplift and the complexity of achieving that.
What happens if the forecasted ARPU improvement is not achieved?
We do more experiments for free until we achieve the promised ARPU results. This term is in the contract and we do this anyway maintain the authority of one of the most trusted CRO agencies.
What are the steps to optimize webinar ARPU?
1. Analytics setup health check. 2. Detect the most problematic ARPU bottleneck and get quantitative and accurate data on the cause of it. 3. Make a new version of thedesign and copywriting. 4. Develop an experiment and perform rigid quality assurance. 5. Report the results!
How to measure ARPU improvement?
We track the impact on ARPU based on split-test results. If you're new to it, it's dividing the traffic between different versions of the same funnel step to get statistical significance of the impact on the ARPU. We do a conversion tracking audit before starting with experimentation, to be confident that the data is valid and approve ways to calculate the ARPU.
What is ARPU?
If you're in your first job in in webinar then you should learn not only the most critical metrics such as ARPU and their formulas, but also their interconnectedness, ways, processes, tactics, strategies to increase it and the basics of data engineering, so that you're able to evaluate the conversion optimization process. Schedule a consultation with our senior CRO consultants to get detailed answers to your specific questions.
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Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
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