The majority of conversion rate optimization companies don't promise any guarantees on Shopify GMV uplift and simply charge a fixed monthly fee avoiding any growth obligations.
We estimate potential growth opportunities before we make an offer in order to forecast a specific percentage of uplift of GMV that we guarantee by an agreed time milestone.
For example, it could be 7% total GMV growth in 3 months.
In case of not delivering on time, which happens in 4-7% of cases, we make more A/B tests FREE of charge until we provide the forecasted GMV growth.
Sounds fair? This estimation of guaranteed results is based on our experience of conversion optimization on 27 million monthly users of our clients in Shopify and understanding of GMV average conversion rates.
How do we optimize Shopify GMV?
Ask them about the expertise in:
All conversion rate optimization agencies assert to have CRO process expertise and preach the same things about their capability in UX research and experiments.
And you should have some hard skills to assess the depth of this expertise on initial calls, which could be challenging.
What do you do if you can't do a competence assessment on data analytics and statistics? In this case you can look at their experience in a similar business model, as any Shopify has similar challenges and analytics frameworks.
Isn't it great when a conversion optimization firm has already carried out the same research on millions of users and obtained insights on how to optimize GMV? On the flip side, each business model has completely unique tech and data tracking stacks that need different teams, approaches and values.
And if you choose an agency not to micro-manage, you don t expect the agency to be doing important things for the first time or find them quickly hiring freelancers to cover gaps in their team, right? Just as important is industry experience, which is mostly about understanding your customer needs.
And that's the primary focus of the analytics if the agency already shows the Shopify experience.
So it's clearly a clear benefit if the contractor has that, but it dramatically decreases the choice of agencies with all three pillars (process, Shopify, and industry expertise).
But if the agency has worked with 322 clients as we have, then they most likely have experience in a similar industry to yours.
And even if it's from a different business model it could be even more beneficial as it can bring fresh GMV growth hacks that your competition may be not use right now.
How will you increase our Shopify gmv?
After working with a number of Shopify businesses, we understood that there is no “one-size fits all” list of top-performing processes to optimize GMV. The core value is in the level of execution of quantitative and qualitative research that results in strong conclusions on the top-priority leak. The top performing best practices for GMV optimization are typically already implemented by competitors and no longer bring desired uplift. And the value of a conversion optimization agency is to be on the cutting edge of mechanics, utilizing processes from other industries that are not yet used by competitors.
What is the pricing of gmv conversion optimization services?
The price depends on the volume of users per month, funnels and number of conversions to estimate the amount of experiments, the needed growth and the complexity of executing that.
What happens if the promised gmv uplift is not achieved?
We do more A/B tests for free until we achieve the promised gmv growth. This term is included in the contract and we do this anyway to further the name of one of the most respected conversion rate optimization agencies.
What is the process to grow Shopify gmv?
1. Data tracking health check 2. Detect the most serious GMV leak and get quantitative and accurate data on the reason behind it. 3. Prepare an alternative UX and copywriting 4. Code an experiment and do detailed quality assurance 5. Report the results!
How to measure gmv improvement?
We calculate the impact on GMV based on experiment data sets. If you haven't heard of A/B testing, it's dividing the users between different variations of the same page to collect statistically valid data on the effect on the GMV. We do a conversion tracking health check before starting with experimentation, to be confident that the data is correct and agree on ways to calculate the GMV.
What is gmv?
If have just started a career in Shopify then the first step is to learn not only the main KPIs such as GMV and their definitions, but also their interdependence, ways, processes, tactics, strategies to increase it and the basics of data analytics, so that you can estimate the optimization efforts. Schedule a strategy session with our most experienced conversion optimization consultants to save a few years learning answers on these questions.
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