The majority of conversion rate optimization agencies don't give any guarantees on Shopify CTR optimization results and simply bill a fixed monthly fee without any growth commitments.
We conduct research before we accept a new client so that we can forecast a specific percentage of growth of CTR that we can achieve by an agreed time milestone.
As an example, it could be 8% total CTR growth in two months.
In case of not delivering by the deadline, which happens in 4-7% of instances, we make more A/B tests FREE of charge until we deliver the forecasted CTR growth.
Sounds interesting? This estimation of guaranteed uplift is based on our experience of conversion optimization on 36 million monthly users of our clients in Shopify and understanding of CTR average conversion rates.
How do we optimize Shopify CTR?
Ask them about the expertise in:
Most CRO agencies claim to have conversion rate optimization process expertise and pitch the same story of their capability in research and experiments.
And your in-house team should have at least enough hands-on experience to judge the level of this expertise at the interview stage, which could be challenging.
What do you do if you can't do a competence interview on data engineering and statistics? The simple solution is to look at their track record in a similar business model, as any Shopify has similar problems and best practices.
Isn't it handy when an agency has already conducted similar research on millions of users and obtained insights on how to optimize CTR? On the flip side, different business models typically have completely unique technical and data tracking stacks that require different teams, approaches and mindsets.
And if you choose a contractor for their expertise, you don t want the agency to have an entirely trial and error approach or find them hastily hiring new team members to fill in skill shortages, right? Just as important is market experience, which is mostly about knowing particular customer needs.
And that's the primary goal of the analytics if the CRO agency already boasts the business model experience.
So it's clearly a killer differentiator if the agency has that, but it dramatically decreases the choice of CRO agencies that have all three components (process, Shopify, and industry expertise).
But if the CRO agency has optimized 325 clients like we have, then they likely have experience in the same industry as you.
And even if it's from a different business model it could be even more useful as it can bring uncommon CTR growth hacks that your competitors may be not be aware of.
How to create an effective CTR optimization strategy?
After working with a number of Shopify businesses, we understood that there is no “one-size fits all” list of top-performing ways to improve CTR. The key is in the depth of quantitative analytics and UX research that results in statistically valid conclusions on the most problematic drop off. The top performing best practices for CTR optimization most likely already implemented by competitors and already don't bring desired growth. And the expertise of a conversion rate optimization company is to be on the cutting edge of mechanics, using processes from other industries that are not yet implemented by the competition.
What is the pricing of CTR conversion optimization services?
Pricing depends on the amount of of users per month, user flows and conversion rates to calculate the number of experiments, the required results and the difficulty of achieving that.
What happens if the forecasted CTR uplift is not delivered?
We do more A/B tests free of charge until we bring the promised CTR growth. This term is in the contract and we execute this promise anyway maintain the authority of one of the most trusted CRO agencies.
What are the steps to grow Shopify CTR?
1. Data infrastructure health check. 2. Find the most problematic CTR bottleneck and get quantitative and accurate data on the reason behind it. 3. Create an alternativeUI and copywriting. 4. Code an A/B test and perform rigid quality assurance. 5. Report the results!
How to calculate CTR improvement?
We estimate the impact on CTR based on split-test results. If you haven't heard of A/B testing, it's splitting the visitors between two or more variations of the same UX element to get a big enough sample size of the impact on the CTR. We do a conversion tracking audit before starting with optimization, to be confident that the data is correct and discuss ways to calculate the CTR.
What is CTR?
If have just started a career in Shopify then you should learn not only the most important metrics such as CTR and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to grow it and the basics of data analytics, in order to estimate the conversion optimization process. Schedule a strategy session with one of our best CRO specialists to save a few years learning answers on these questions.
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We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
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