The majority of CRO agencies don't give any guarantees on results in reducing Shopify checkout abandonment rate and just bill a fixed monthly rate avoiding any growth responsibility.
We estimate potential growth opportunities before we accept a project so that we can forecast a specific percentage of checkout abandonment rate improvement that we can achieve by an agreed time milestone.
As an example, we could guarantee to decrease total checkout abandonment rate by 12% in 2 months.
In case of not delivering by the deadline, which happens in 4-7% of projects, we do more A/B tests for FREE until we provide the forecasted growth.
Sounds good? This promise of guaranteed improvement is based on our experience of running experiments on 28 million monthly users of our clients in Shopify and understanding of checkout abandonment rate benchmarks.
How do we optimize Shopify checkout abandonment rate?
Ask them about the expertise in:
All conversion rate optimization agencies assert to have conversion optimization process experience and pitch the same things about their capability in UX research and A/B testing.
And the client should have at least enough hands-on experience to assess the level of this experience on initial calls, which could be difficult.
What do you do if you can't do a technical assessment on data engineering statistics? In this case you can ask for their experience in the same business model, as any Shopify has similar challenges and analytics frameworks.
Isn't it great when an agency has already carried out similar analytics on millions of users and gained insights on how to reduce checkout abandonment rate? On the flip side, different business models typically have completely unique technical and analytics stacks that require distinct skills, approaches and values.
And if you hire an agency not to micro-manage, you don t expect the agency to have an entirely trial and error approach or find them quickly recruiting new team members to cover skill shortages, right? Last but not least is market expertise, which is all about knowing particular customer demands.
And that's the primary goal of the research if the agency already boasts the business model expertise.
So it's definitely a killer benefit if the contractor has that, but it dramatically narrows the shortlist of CRO agencies that have all three pillars (process, Shopify, and industry experience).
However, if the agency has worked with 319 clients as we have, then they likely have success stories in a similar market to yours.
And even if it's from a different business model it could be even more valuable as it can bring uncommon checkout abandonment rate tactics that your competitors may be not utilize yet.
How will you reduce our Shopify checkout abandonment rate?
After growing a number of Shopify optimization projects, we understood that there is no “one-size fits all” list of top-performing techniques to optimize checkout abandonment rate. The ”secret sauce” is in the level of execution of data analytics and UX research that results in conclusions on the top-priority drop off. The top performing best practices for checkout abandonment rate optimization are typically already implemented by your competition and no longer drive desired uplift. And the value of a CRO company is invent new strategies, leveraging expertise from other industries that are not currently used by competitors.
What is the pricing of checkout abandonment rate conversion optimization services?
This depends on the quantity of monthly users, funnels and conversion rates to estimate the number of experiments, the required uplift and the difficulty of achieving that.
What happens if the forecasted checkout abandonment rate improvement is not achieved?
We do more experiments for free until we deliver the promised Shopify improvement. This term is in the contract and we execute this promise anyway to further the reputation of one of the most respected CRO agencies.
What is the process to optimize checkout abandonment rate?
1. Data infrastructure audit. 2. Detect the most critical checkout abandonment rate bottleneck and get quantitative and accurate data on the cause of it. 3. Make an alternativeUX and copy. 4. Develop an experiment and perform rigid QA. 5. Report the results!
How to track checkout abandonment rate decrease?
We track the impact on checkout abandonment rate based on split-test results. If you're new to it, it's splitting the traffic between two or more variants of the same funnel step to get a big enough sample size of the effect on the checkout abandonment rate. We do a data setup health check before starting with optimization, to be confident that the data is valid and discuss the formula to calculate the checkout abandonment rate.
What is checkout abandonment rate?
If you're in your first job in in Shopify optimization then you should learn not only the main metric formulas, but also their interconnections, ways, processes, tactics, strategies to optimize it and the basics of data analytics, so that you're able to grasp the conversion optimization process. book a call with our best CRO specialists to save a few years learning answers on these questions.
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