The majority of CRO companies don't give any guarantees on improvement in decreasing Shopify cart abandoment and just charge a fixed monthly cost avoiding any growth obligations.
We conduct preliminary quantitative analytics before we make an offer in order to forecast a specific percentage of cart abandoment reduction that we can achieve by an agreed time milestone.
As an example, our agency could guarantee to reduce total cart abandoment by 8% in 2 months.
In case of not delivering on time, which happens in 4-7% of cases, we perform more experiments for FREE until we deliver the forecasted growth.
Sounds fair? This promise of guaranteed results is based on our experience of conversion optimization on million monthly users of our clients in Shopify and understanding of cart abandoment average rates.
How do we optimize Shopify cart abandoment?
Ask them about the expertise in:
The majority of CRO agencies claim to have conversion optimization process expertise and propagate the same story of their capability in research and experiments.
And your in-house team should have at least enough hands-on experience to comprehend the depth of these skills on initial calls, which could be hard to do.
What do you do if you can't do a competence interview on data tracking statistics? In this case you can ask for their track record in a similar business model, as any Shopify has similar problems and best practices.
Isn't it handy when a conversion optimization firm has already carried out similar analytics on millions of users and gained insights on how to decrease cart abandoment? However, different business models typically have completely unique technical and data tracking stacks that require distinct teams, processes and mindsets.
And if you choose a contractor for their expertise, you don t expect the agency to have an entirely trial and error approach or find them quickly hiring freelancers to cover skill shortages, right? Not least of all is industry experience, which is all about understanding your customer requirements.
And that's the primary goal of the analytics if the agency already has the business model experience.
So it's definitely a killer benefit if the contractor has that, but it dramatically decreases the shortlist of contractors that have all three components (process, Shopify, and industry experience).
However, if the CRO agency has worked with 325 clients like we have, then they likely have case studies in a similar industry to you.
And even if it's from a different business model it could be even more useful as it can bring uncommon cart abandonment tactics that your competition may be not have yet.
How to create an effective cart abandoment optimization strategy?
With the experience of optimizing a number of Shopify optimization projects, we understood that there is no universal list of top-performing processes to optimize cart abandoment. The key is in the level of execution of data analytics and UX research that results in representative conclusions on the biggest leak. The most effective best practices for cart abandonment optimization are typically already utilized by your competition and already don't bring significant additional results. And the role of a CRO firm is to be on the cutting edge of tactics, using experience from other markets that are not yet well-known by the competition.
What is the price of cart abandoment conversion optimization services?
Pricing depends on the quantity of monthly traffic, funnels and the amount of transactions to estimate the number of experiments, the required growth and the complexity of executing that.
What happens if the forecasted cart abandoment improvement is not delivered?
We do more split-tests free of charge until we achieve the promised Shopify improvement. This obligation is in the contract and we do this anyway maintain the reputation of one of the most respected conversion rate optimization agencies.
What are the steps to optimize cart abandoment?
1. Data tracking health check. 2. Find the biggest cart abandonment leak and get accurate and quantitative data on the cause of it. 3. Prepare an alternativedesign and copy. 4. Build an experiment and conduct detailed quality assurance. 5. Create a statistical analysis of the results!
How to measure cart abandoment improvement?
We calculate the impact on cart abandonment based on experiment results. If you haven't heard of A/B testing, it's dividing the traffic between two or more variants of the same UX element to collect statistical significance of the impact on the cart abandoment. We do a conversion tracking health check before starting with experimentation, to be confident that the data is not polluted and discuss ways to calculate the cart abandoment.
What is cart abandoment?
If you're in your first job in in Shopify optimization then the first step is to learn not only the most important KPI formulas, but also their interrelatedness, ways, processes, tactics, strategies to improve it and the foundations of product analytics, so that you're able to estimate the results. Schedule a consultation with our senior conversion optimization managers to get detailed answers to your specific questions.
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