The majority of CRO firms don't promise any guarantees on Shopify ARPU uplift and simply bill a fixed monthly cost without any uplift KPIs.
We conduct preliminary quantitative analytics before we start working so that we can forecast a specific percentage of increase of ARPU that we guarantee by an agreed date.
As an example, it could be 9% total ARPU uplift in 4 months.
In case of not delivering on time, which happens in 4-7% of projects, we perform more experiments for FREE until we deliver the forecasted ARPU growth.
Sounds interesting? This promise of guaranteed growth is based on our experience of experimentation on 28 million monthly users of our clients in Shopify and understanding of ARPU benchmarks.
How do we optimize Shopify ARPU?
Ask them about the expertise in:
All conversion rate optimization agencies claim to have conversion optimization process expertise and propagate the same things about their capability in quantitative research and experimentation.
And the client should have some experience to comprehend the level of this expertise at the interview stage, which could be challenging.
What do you do if you can't do a technical interview on analytics skills and A/B testing? The simple solution is to ask for their expertise in the same business model, as any Shopify has similar challenges and optimization methodologies.
Isn't it useful when an agency has already conducted the same research on millions of users and gathered data on how to improve ARPU? On the flip side, different business models typically have completely unique tech and data tracking stacks that need different teams, methodologies and values.
And if you hire a contractor not to micro-manage, you don t expect the agency to be doing important things for the first time or find them hastily hiring freelancers to fill in gaps in their team, right? Just as important is industry expertise, which is all about understanding unique user needs.
And that's the main focus of the analytics if the CRO agency already has the business model experience.
So it's obviously a clear benefit if the contractor has that, but it dramatically narrows the pool of agencies with all three components (process, Shopify, and industry expertise).
However, if the CRO agency has helped to grow 322 clients like we have, then they most likely have experience in the same industry as yours.
And even if it's from a different business model it could be even more helpful as it can bring new ARPU optimization tactics that your competition may be not utilize yet.
What are the best techniques to improve ARPU?
After growing a number of Shopify clients, we understood that there is no “one-size fits all” list of top-performing techniques to optimize ARPU. The ”secret sauce” is in the combination of quantitative analytics and UX research that results in representative data on the top-priority leak. The top performing best practices for ARPU optimization most likely already used by your competition and no longer bring desired growth. And the function of a conversion rate optimization company is invent new tactics, utilizing experience from other markets that are not currently well-known by the competition.
What is the price of ARPU CRO services?
This depends on the volume of monthly traffic, user flows and conversion rates to calculate the amount of a/b tests, the needed results and the difficulty of achieving that.
What happens if the forecasted ARPU uplift is not achieved?
We do more A/B tests for free until we bring the promised ARPU uplift. This term is in the contract and we do this anyway to further the authority of one of the most respected CRO agencies.
What is the process to grow Shopify ARPU?
1. Analytics setup health check. 2. Investigate the most critical ARPU bottleneck and get quantitative and accurate data on the reason behind it. 3. Prepare a new version of theUX and copywriting. 4. Code an A/B test and conduct rigid QA. 5. Report the results!
How to measure ARPU uplift?
We calculate optimization results based on A/B test results. If you haven't heard of A/B testing, it's splitting the traffic between different variants of the same funnel step to gain statistically valid data on the impact on the ARPU. We do a conversion tracking health check before starting with optimization, to be confident that the data is correct and agree on the methodology to calculate the ARPU.
What is ARPU?
If it's your first project in Shopify then the first step is to learn not only the most critical metrics such as ARPU and their formulas, but also their interconnectedness, ways, processes, tactics, strategies to improve it and the basics of data analytics, so that you can estimate the optimization efforts. Schedule a strategy session with our most experienced optimization specialists to get a basic understanding of how to track results in ARPU optimization.
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Schedule a FREE consultation to get:
