We commit to increasing your key revenue metric — contractually

Shopify CRO Service with a Results Guarantee

Estimate the conversion rate uplift for your Shopify store we’ll commit to — before you even sign.
Average clients' performance uplift per model

Trusted by Market Leaders

How it works

Our Shopify Optimization Process for High Conversion Rates

Step 1
We sign an NDA
We ensure confidentiality and data security before any access is granted
Step 2
Analytics access granted
You grant us access to Google Analytics 4 (or equivalent) for user behavior analysis
Step 3
Funnel Analysis & Forecasting
We analyze your funnel to define the Macro Metric uplift we can confidently commit to
Step 4
Align & Launch
We agree on the engagement terms — including the results guarantee — and launch the CRO project
Estimate the Uplift We Can
Contractually Guarantee

What do you want to achieve with Shopify Conversion Optimization Services?

Increase
Conversion Rate ( CvR )
& Average Revenue per User ( ARPU )

The core goal of Shopify CRO is to elevate your CvR and ARPU through Shopify funnel optimization and strategic enhancements to your store’s performance.

We accomplish this by minimizing friction at critical stages of the customer journey, addressing user hesitations, and strengthening conversion drivers.

Our approach centers on identifying drop-off points and implementing A/B testing for Shopify to validate UX improvements, delivering high-impact UI and copy optimizations that boost average order value and drive measurable results.

Reduce
Customer Acquisition Cost ( CAC )

CAC for your Shopify store is driven by two key factors: the cost of attracting users (CPC) and your CvR.

Shopify Conversion Rate Optimization enhances your store’s funnel efficiency, boosting CvR to make customer acquisition more cost-effective.

By optimizing your Shopify funnel, CRO enables you to convert more visitors from existing traffic, significantly reducing your CAC.

Improve
Return on Advertising Spend ( ROAS )

ROAS relies on funnel efficiency and the value of each conversion.

Our Shopify CRO services enhance ROAS by optimizing the funnel for paid traffic, starting with high-converting landing pages and refining every step of the customer journey.

Through Shopify optimization services, we also increase average order value by encouraging higher-value and higher-volume purchases, ensuring your Shopify store achieves stronger profitability.

Increase
Customer Lifetime Value ( CLTV )

CLTV in Shopify is driven by retention, repeat purchase rates, and the total value of customer transactions over time.

Our Shopify CRO Agency leverages User Experience Optimization (UXO) to create a seamless, engaging customer journey that fosters loyalty, drives repeat purchases, and increases order value through strategic upsell and cross-sell strategies.

We maximize Shopify conversion rates and long-term revenue growth.

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How Conversion Rate Store
compare to other Shopify CRO agencies

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Result Guarantee
We contractually commit to delivering a specific, predetermined uplift in a key revenue metric (e.g., revenue per user or conversion rate), enabling our clients to confidently forecast return on investment and ensure a profitable project outcome
Fee
Our remote employment model lets us hire top CRO talent across Europe at competitive rates — and pass those savings on to our clients, with fees up to 40% lower than those of other leading US and European CRO agencies.
Recognition
We’re an award-winning CRO agency—named CRO Agency of the Year 2024 in Europe, ranked among the top 3 CRO agencies globally by Clutch, and recognized by multiple industry awards, including the prestigious Experimentation Elite.
Other Shopify CRO Agencies
Result Guarantee
No other CRO agency we know of offers a contractual commitment to a specific, predetermined uplift in a key revenue metric—leaving you with unreliable expectations and an undefined return on investment.
Fee
Other leading US and European CRO agencies charge significantly higher fees — without offering an uplift guarantee or certainty of a positive return on investment.
Recognition
Only a handful of CRO agencies in the US and Europe are award-winning, but their fees are often higher than ours due to local hiring—while our remote model gives us access to top talent across Europe at competitive rates, allowing us to pass the savings on to our clients.

Our Clients About the Results We Deliver

  1. Over 2 years we see growth +30% in ARPU YoY
    Shaun Loughlin
    Head of Ecomm & Tech
  2. They have increased our CvR by +60% sitewide
    Jaydan Vecchio
    Director
  3. For past 12 month our ARPU increased up to +140%
    Andrei Safonov
    Co-founder
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Our scientific CRO/UXO process

Step 1

Data engineering setup for customer journey tracking

Purpose
This step ensures a robust and comprehensive data gathering and storage architecture for analyzing user behavior, perceptions, and sentiments as they move through the funnel.
Methodology
Mapping out every user touchpoint in the customer journey
Setting up events for every user action in the funnel
Conducting data streaming QA
Setting up the BigQuery database
Step 2

Funnel performance and user behavior analysis

Purpose
This step identifies underperforming funnel stages to focus CRO efforts and determines user behavior patterns that correlate with high and low revenue metrics.
Methodology
Segmented funnel analysis
Regression modelling
User flow analysis
Form analytics
Industry benchmark analysis
Step 3

User sentiment and perception analysis

Purpose
In this step, we identify and examine user drivers, frictions, concerns, intents, and uncertainties at every stage of the customer journey.
Methodology
User surveys
Usability testing
Interviews
User review analysis
Step 4

Create data-driven CRO/UXO hypotheses

Purpose
The CRO/UXO hypotheses serve as remedies for the design and copy issues identified through quantitative data analysis and UX research. This step is based on creating the UX/UI/copy for alternative variations of the underperforming funnel stages.
Methodology
Formulating hypotheses based on insights from quantitative analytics and UX research
Designing optimal UX/UI/copy for alternative variations
Pre-validating the alternative UX/UI/copy through user testing
Step 5

Validate hypotheses through experimentation

Purpose
In this phase, we assess whether the proposed alternative variation has enhanced the client’s primary revenue metrics. This stage involves developing and testing experiments, followed by a post-test analysis to confirm that the alterations in the variation directly contributed to the observed outcomes.
Methodology
Coding an experiment (eg. A/B test) to validate the hypothesis and the optimal UX/UI/copy of the alternative variation
Test the experiment to ensure bug-free user experience of the alternative variation
Step 6

Perform a post-test results analysis

Purpose
This step is crucial, as it ensures that the observed A/B test outcomes can be directly attributed to the UX/UI/copy changes introduced in the alternative variation. It helps us verify that the hypothesis was accurately validated, and confirms that no external factors influenced the experiment results.
Methodology
Segmented funnel analysis
Regression analysis
Visual/interactive engagement analysis
Step 7

Deploy the winning variation as the default UX for all user

Purpose
Deploy the winning variation as the default UX for all users.
Methodology
Implement the code of the winning alternative variation into the site’s/product’s source code
Test the frontend rendering, backend integrations, and data engineering setup to ensure quality assurance

FAQ

What is Shopify CRO and why is it important for my store?

Shopify CRO (Conversion Rate Optimization) involves optimizing your Shopify store to improve the percentage of visitors who complete a desired action, such as making a purchase. It's crucial because even small improvements in conversion rates can significantly boost your revenue, turning more visitors into paying customers without increasing traffic.

How can Shopify CRO agency help my e-commerce business?

What are the key areas of Shopify that CRO services improve?

How long does it take to see results from Shopify CRO services?

What is a good conversion rate for the Shopify store?

What makes ConversionRate.Store's Shopify CRO agency different?

How to Identify the Right Shopify CRO Agency?

How much does Shopify Conversion rate optimization cost?

What is the best Shopify CRO strategy for 2025?

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