The majority of conversion rate optimization companies don't give any guarantees on Shopify AOV uplift and just invoice a fixed monthly fee without any uplift responsibility.
We conduct research before we make an offer in order to forecast a specific percentage of growth of AOV that we guarantee by an agreed date.
For instance, it could be 11% total AOV improvement in two months.
In case of not delivering on time, which happens in 4-7% of projects, we perform more A/B tests for FREE until we achieve the forecasted AOV growth.
Sounds fair? This estimation of guaranteed results is based on our experience of conducting A/B tests on 28 million monthly users of our clients in Shopify and understanding of AOV benchmarks.
How do we optimize Shopify AOV?
Ask them about the expertise in:
Most conversion rate optimization agencies claim to have conversion rate optimization process competence and pitch the same things about their mastery in analytics and experimentation.
And the client should have at least enough hands-on experience to understand the depth of this expertise during the pre-sale stage, which could be difficult.
What do you do if you can't do a competence interview on analytics skills and statistics? The simple solution is to ask for their expertise in a similar business model, as any Shopify has similar challenges and processes.
Isn't it handy when your contractor has already carried out the same research on millions of users and gained data on how to improve AOV? On the other hand, different business models typically have completely unique tech and analytics stacks that require different teams, approaches and values.
And if you hire an agency not to micro-manage, you don t want the agency to operate entirely on a trial and error basis or find them hastily hiring freelancers to cover skill shortages, right? Not least of all is industry expertise, which is all about knowing unique user requirements.
And that's the key goal of the analytics if the agency already boasts the business model experience.
So it's clearly a killer differentiator if the contractor has that, but it dramatically decreases the shortlist of agencies with all three pillars (process, Shopify, and industry experience).
However, if the CRO agency has optimized 319 clients like we have, then they likely have success stories in a similar industry to you.
And even if it's from a different business model it could be even more valuable as it can uncover new AOV optimization tactics that your competition may be not utilize yet.
How to create an effective AOV optimization strategy?
With the experience of optimizing a number of Shopify clients, we understood that there is no “one-size fits all” list of top-performing techniques to improve AOV. The core value is in the depth of quantitative analytics and UX research that results in statistically valid insights on the biggest drop off. The universal best practices for AOV optimization most likely already used by your competition and no longer drive significant additional growth. And the value of a CRO agency is to be on the cutting edge of strategies, leveraging expertise from other markets that are not yet implemented by competitors.
What is the price of AOV CRO services?
Pricing depends on the volume of users per month, user flows and number of conversions to estimate the number of experiments, the needed results and the complexity of executing that.
What happens if the forecasted AOV improvement is not delivered?
We do more split-tests for free until we bring the promised AOV uplift. This term is in the contract and we execute this promise anyway maintain the reputation of one of the most trusted conversion rate optimization agencies.
What is the process to increase Shopify AOV?
1. Data tracking health check. 2. Detect the most serious AOV step in the funnel and get quantitative and accurate data on the reason behind it. 3. Make a new version of the UI/UX and copy. 4. Build an A/B test and conduct rigid QA. 5. Create a statistical analysis of the results!
How to calculate AOV improvement?
We measure growth based on experiment data sets. If you're new to it, it's dividing the users between two or more variants of the same UX element to get a big enough sample size of the impact on the AOV. We do a conversion tracking health check before starting with A/B testing, to be confident that the data is valid and agree on the formula to calculate the AOV.
What is AOV?
If you're in your first job in in Shopify then you should learn not only the most important KPIs such as AOV and their definitions, but also their interrelatedness, ways, processes, tactics, strategies to optimize it and the basics of data engineering, in order to evaluate the conversion optimization process. Schedule a consultation with our leading CRO experts to get a basic understanding of how to track results in AOV optimization.
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Schedule a FREE consultation to get:
