Conversion rate optimization agency
microsoft combinator
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SAAS retention optimization

microsoftcombinator

Forecast on guaranteed retention growth

The majority of conversion optimization agencies don't give any guarantees on SAAS retention improvement and simply ask for a fixed monthly fee without any growth responsibility.

We estimate potential growth opportunities before we make an offer so that we can forecast a specific percentage of increase of retention that we can achieve by an agreed date.

As an example, it could be 7% total retention uplift in three months.

In case of not delivering by the deadline, which happens in 4-7% of cases, we conduct more experiments for FREE until we provide the forecasted retention growth.

Sounds good? This forecast of guaranteed results is based on our experience of running experiments on million monthly users of our clients in SAAS and understanding of retention benchmarks.

How do we optimize SAAS retention?

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Experience increasing SAAS retention

We have delivered about 391 experiments for 41 SAAS projects and the majority asked for retention optimization. Ask for the most relevant SAAS case studies for similar market.

There are three primary parameters to weigh up when you assess the track record of a CRO agency.

Ask them about the experience with:

  1. process
  2. SAAS
  3. same audience.

All CRO agencies claim to have conversion rate optimization process experience and propagate the same story of their mastery in UX research and A/B testing.

And the client should have at least enough experience to assess the depth of this expertise during the pre-sale stage, which could be hard to do.

What do you do if you can't do a technical interview on data engineering and A/B testing? The simple solution is to ask for their expertise in the same business model, as any SAAS has similar pain points and optimization methodologies.

Isn't it useful when a conversion optimization firm has already carried out the same research on millions of users and obtained insights on how to optimize retention? However, each business model has completely unique technical and analytics stacks that require different specialists, methodologies and values.

And if you choose a contractor not to micro-manage, you don t want the agency to operate entirely on a trial and error basis or find them hastily recruiting new team members to fill in skill shortages, right? Not least of all is market expertise, which is mostly about understanding particular customer demands.

And that's the main goal of the analytics if the agency already shows the business model experience.

So it's clearly a killer competitive advantage if the agency has that, but it dramatically decreases the pool of agencies with all three pillars (process, SAAS, and industry expertise).

However, if the agency has worked with 326 clients like we have, then they most likely have case studies in the same market as yours.

And even if it's from a different business model it could be even more valuable as it can bring new retention optimization tactics that your competitors may be not have yet.

1. Expertise of home page conversion optimization for well-optimized funnels
2. Advanced A/B testing statistical analysis.
3. Executing a whole CRO process including A/B test development

What is a good SAAS retention?

The initial step of SAAS CRO process is to find the biggest leak in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you know that your current retention needs to be optimized? Evidently the vital element is to find trustworthy and most recent data on SAAS retention benchmarks in your niche. Ask for SAAS retention benchmarks and a strategy session on tactics to improve.

 

Frequently asked questions

  • What are the best techniques to improve retention?

    After working with a number of SAAS customers, we understood that there is no universal list of top-performing ways to optimize retention. The key is in the depth of data analytics and UX research that results in statistically valid data on the biggest drop off. The top performing best practices for retention optimization are typically already utilized by competitors and no longer drive desired results. And the value of a CRO agency is invent new mechanics, utilizing experience from other markets that are not yet used by competitors.

  • What is the pricing of retention conversion optimization services?

    Pricing depends on the volume of monthly users, user flows and number of conversions to calculate the number of a/b tests, the needed uplift and the complexity of delivering that.

  • What happens if the promised retention uplift is not delivered?

    We do more split-tests for free until we obtain the promised retention results. This obligation is included in the contract and we execute this promise anyway to further the reputation of one of the most respected CRO agencies.

  • What is the process to increase SAAS retention?

    1. Data tracking setup audit. 2. Find the most problematic retention leak and get quantitative and accurate data on the cause of it. 3. Prepare a new version of thedesign and copywriting. 4. Develop an experiment and conduct detailed QA. 5. Report the results!

  • How to calculate retention improvement?

    We estimate growth based on split-test results. If you haven't heard of A/B testing, it's dividing the users between two or more variations of the same page to collect statistically valid data on the effect on the retention. We do a conversion tracking health check before starting with optimization, to make sure the data is not polluted and discuss ways to calculate the retention.

  • What is retention?

    If it's your first project in SAAS then the first step is to learn not only the most critical metrics such as retention and their formulas, but also their interconnectedness, ways, processes, tactics, strategies to increase it and the foundations of product analytics, so that you can grasp the optimization efforts. Book a strategy session with our best CRO specialists to save a few years learning answers on these questions.

What do our customers say about us?

Ryan Newman - Marketing Director, Papaya Global (Israel)
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
Papaya Global logo
Ryan Newman
Marketing Director, Papaya Global (Israel)
Vladlena Chuvashova - Head of E-Sales & Digital at Ukraine International Airlines
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Uia logo
Vladlena Chuvashova
Head of E-Sales & Digital at Ukraine International Airlines
Cyrus Roepers - Founder, Virginia Boys Kitchens (USA)
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
Virginia Boys Kitchens logo
Cyrus Roepers
Founder, Virginia Boys Kitchens (USA)
Andrey Zdor - CEO, Bigl (Ukraine)
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
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Andrey Zdor
CEO, Bigl (Ukraine)
Jess Dang - Founder, Cook Smarts (USA).
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
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Jess Dang
Founder, Cook Smarts (USA)
Markus - CEO, Moonmagic (USA).
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
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Markus
CEO,
Moonmagic (USA)
Vladlena Chuvashova - Head of E-Sales & Digital at Ukraine International Airlines.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Logo UIA
Vladlena Chuvashova
Head of E-Sales & Digital at Ukraine International Airlines
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine).
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Logo Leboutique
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)

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