Conversion rate optimization agency
microsoft combinator
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SAAS customer churn optimization

microsoftcombinator

Pay only for actual growth

The majority of CRO agencies don't promise any guarantees on results in decreasing SAAS customer churn and simply invoice a fixed monthly fee without any growth KPIs.

We estimate potential growth opportunities before we make an offer in order to forecast a specific percentage of customer churn improvement that we guarantee by an agreed deadline.

For instance, our agency could guarantee to decrease total customer churn by 5% in 2 months.

In case of not delivering on time, which happens in 4-7% of cases, we perform more experiments FREE of charge until we deliver the forecasted growth.

Sounds interesting? This promise of guaranteed results is based on our experience of conversion optimization on 26 million monthly users of our clients in SAAS and understanding of customer churn average rates.

How do we optimize SAAS customer churn?

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Experience decreasing SAAS customer churn

We have conducted about 432 A/B tests for 46 SAAS CRO projects and a lot of them needed to reduce customer churn. Ask for the most relevant business model case studies for similar market.

There are three main parameters to weigh up when you assess the experience of a CRO agency.

Ask them about the experience with:

  1. process
  2. SAAS
  3. market.

All conversion rate optimization agencies assert to have conversion optimization process experience and propagate the same story of their skills in analytics and experimentation.

And you should have at least enough hands-on experience to understand the level of these skills during the pre-sale stage, which could be difficult.

How do you choose if you can't do a competence interview on data analytics A/B testing? In this case you can look at their track record in the same business model, as any SAAS has similar challenges and best practices.

Isn't it handy when your contractor has already conducted similar analytics on millions of users and gained data on how to reduce customer churn? On the flip side, each business model has completely unique tech and data tracking stacks that require different skills, processes and values.

And if you hire a contractor not to micro-manage, you don t expect the agency to be doing important things for the first time or find them quickly recruiting new team members to fill in skill shortages, right? Just as important is industry expertise, which is all about understanding unique user requirements.

And that's the primary area of the research if the CRO agency already demonstrates the business model experience.

So it's obviously a clear advantage if the agency has that, but it dramatically narrows the pool of agencies that have all three pillars (process, SAAS, and industry experience).

But if the conversion optimization firm has optimized 326 clients as we have, then they most likely have experience in the same market as you.

And even if it's from a different business model it could be even more beneficial as it can bring uncommon customer churn tactics that your competition may be not use right now.

1. Executing a whole CRO process including experiment development
2. 23-34% A/B test win rate with at least 1-5% total revenue growth, achieved based on a unique methodology combining quantitative and qualitative research.
3. Trusted to manage A/B tests on 178 m. monthly active users.

What is a good SAAS customer churn?

The first goal of SAAS CRO process is to find the most critical drop-off in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you know that your current customer churn is underperforming? Evidently the vital factor is to get trustworthy and most recent statistics on SAAS customer churn benchmarks in your market. Ask for business model metric benchmarks and a strategy session on tactics to reduce it.

 

Frequently asked questions

  • How to create an effective customer churn optimization strategy?

    With the experience of optimizing a number of SAAS optimization projects, we understood that there is no “one-size fits all” list of top-performing strategies to optimize customer churn. The ”secret sauce” is in the combination of quantitative analytics and UX research that results in data on the most problematic bottleneck. The top performing best practices for customer churn optimization are most likely already utilized by competitors and already don't drive significant additional uplift. And the expertise of a conversion optimization firm is invent new strategies, utilizing processes from other industries that are not currently used by competitors.

  • What is the price of customer churn CRO services?

    Pricing depends on the amount of of users per month, funnels and the amount of transactions to calculate the number of experiments, the needed uplift and the difficulty of achieving that.

  • What happens if the promised customer churn improvement is not delivered?

    We do more experiments for free until we obtain the promised SAAS improvement. This term is included in the contract and we execute this promise anyway maintain the authority of one of the most respected conversion rate optimization agencies.

  • What are the steps to decrease customer churn?

    1. Data tracking setup audit. 2. Investigate the most serious customer churn step in the funnel and get quantitative and accurate data on the cause of it. 3. Create an alternativeinterface and copy. 4. Develop an A/B test and perform detailed QA. 5. Report the results!

  • How to calculate customer churn decrease?

    We track optimization results based on A/B test results. If you're new to it, it's dividing the users between different variations of the same UX element to collect statistical significance of the impact on the customer churn. We do a data setup audit before starting with A/B testing, to make sure the data is valid and approve ways to calculate the customer churn.

  • What is customer churn?

    If you're in your first job in in SAAS optimization then you should learn not only the most important KPI definitions, but also their interconnectedness, ways, processes, tactics, strategies to increase it and the basics of data analytics, in order to grasp the results. book a strategy session with one of our most experienced CRO managers to get a basic understanding of how to track results in customer churn optimization.

What do our customers say about us?

Ryan Newman - Marketing Director, Papaya Global (Israel)
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
Papaya Global logo
Ryan Newman
Marketing Director, Papaya Global (Israel)
Alexander Boyev - Head of Marketplaces, EVO Group (Ukraine)
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
Prom ua logo
Alexander Boyev
Head of Marketplaces, EVO Group (Ukraine)
Trevor George - Founder, Maskclub (USA)
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Maskclub logo
Trevor George
Founder, Maskclub (USA)
Markus - CEO, Moonmagic (USA)
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Moonmagic logo
Markus
CEO,
Moonmagic (USA)
Nicholas A. Michalak - Founder, Somnifix (USA).
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Logo Somnifix
Nicholas A. Michalak
Founder, Somnifix (USA)
Ryan Newman - Marketing Director, Papaya Global (Israel)
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
Logo Papaya Global
Ryan Newman
Marketing Director, Papaya Global (Israel)
Vladlena Chuvashova - Head of E-Sales & Digital at Ukraine International Airlines.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Logo UIA
Vladlena Chuvashova
Head of E-Sales & Digital at Ukraine International Airlines
Andrey Zdor - CEO, Bigl (Ukraine).
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
Logo Bigl
Andrey Zdor
CEO, Bigl (Ukraine)

What other SAAS conversion rates can we help you to improve?

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