The majority of CRO firms don't promise any guarantees on SAAS activation rate optimization results and just charge a fixed monthly rate without any growth KPIs.
We conduct research before we accept a new client so that we can forecast a specific percentage of increase of activation rate that we can achieve by an agreed time milestone.
As an example, it could be 9% total activation rate uplift in 4 months.
In case of not delivering on time, which happens in 4-7% of projects, we do more A/B tests for FREE until we deliver the promised activation rate growth.
Sounds good? This estimation of guaranteed uplift is based on our experience of conversion optimization on 26 million monthly users of our clients in SAAS and understanding of activation rate average conversion rates.
How do we optimize SAAS activation rate?
Ask them about the experience with:
The majority of conversion rate optimization agencies claim to have conversion optimization process expertise and pitch the same story of their skills in analytics and experimentation.
And you should have at least enough hands-on experience to assess the level of these skills at the interview stage, which could be difficult.
How do you choose if you can't do a technical assessment on data tracking and experimentation? In this case you can ask for their experience in a similar business model, as any SAAS has similar pain points and analytics frameworks.
Isn't it great when a conversion optimization firm has already carried out the same research on millions of users and gained data on how to improve activation rate? On the flip side, different business models typically have completely unique tech and analytics stacks that require different specialists, processes and mindsets.
And if you hire a contractor expecting a turnkey solution, you don t want the agency to be inexperienced or find them hastily hiring freelancers to cover gaps in their team, right? Last but not least is market experience, which is all about knowing unique customer demands.
And that's the primary goal of the analytics if the CRO agency already shows the business model experience.
So it's obviously a clear competitive advantage if the agency has that, but it dramatically narrows the pool of CRO agencies with all three pillars (process, SAAS, and industry expertise).
But if the conversion optimization firm has worked with 324 clients like we have, then they likely have experience in yours.
And even if it's from a different business model it could be even more helpful as it can uncover new activation rate optimization tactics that your competitors may be not utilize yet.
How will you increase our SAAS activation rate?
After growing a number of SAAS businesses, we understood that there is no universal list of top-performing strategies to improve activation rate. The core value is in the combination of quantitative analytics and UX research that results in statistically valid insights on the most problematic drop off. The top performing best practices for activation rate optimization most likely already utilized by competitors and no longer bring significant additional growth. And the expertise of a conversion optimization firm is invent new mechanics, leveraging experience from other industries that are not yet implemented by competitors.
What is the pricing of activation rate CRO services?
The price depends on the amount of of users per month, user flows and conversion rates to calculate the number of experiments, the required growth and the difficulty of delivering that.
What happens if the forecasted activation rate growth is not delivered?
We do more A/B tests free of charge until we achieve the promised activation rate results. This term is included in the contract and we execute this promise anyway maintain the name of one of the most trusted conversion rate optimization agencies.
What is the process to increase SAAS activation rate?
1. Data tracking setup health check. 2. Investigate the biggest activation rate bottleneck and get accurate and quantitative data on the cause of it. 3. Make an alternativeUI and copywriting. 4. Build an A/B test and do detailed quality assurance. 5. Create a statistical analysis of the results!
How to calculate activation rate improvement?
We calculate the impact on activation rate based on split-test results. If you're new to it, it's splitting the traffic between two or more variations of the same UX element to gain statistically valid data on the impact on the activation rate. We do a conversion tracking health check before starting with optimization, to make sure the data is valid and agree on the methodology to calculate the activation rate.
What is activation rate?
If you are new in SAAS then you should learn not only the main KPIs such as activation rate and their definitions, but also their interrelatedness, ways, processes, tactics, strategies to improve it and the foundations of product analytics, in order to evaluate the optimization efforts. Book a call with one of our most experienced optimization experts to get detailed answers to your specific questions.
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The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
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Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
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