The majority of conversion optimization agencies don't promise any guarantees on online course webinar page conversion improvement and just ask for a fixed monthly fee avoiding any growth obligations.
We estimate potential growth opportunities before we accept a project so that we can forecast a specific percentage of increase of webinar page conversion that we guarantee by an agreed time milestone.
As an example, it could be 11% total webinar page conversion improvement in 2 months.
In case of not delivering by the deadline, which happens in 4-7% of projects, we do more A/B tests FREE of charge until we achieve the promised webinar page conversion growth.
Sounds good? This forecast of guaranteed uplift is based on our experience of conversion optimization on 32 million monthly users of our clients in online course and understanding of webinar page conversion benchmarks.
How do we optimize online course webinar page conversion?
Ask them about the expertise in:
The majority of conversion rate optimization agencies assert to have CRO process competence and preach the same story of their skills in research and A/B testing.
And your in-house team should have some hands-on experience to assess the depth of these skills during the pre-sale stage, which could be hard to do.
What do you do if you can't do a competence interview on data tracking and A/B testing? The simple solution is to ask for their track record in a similar business model, as any online course has similar problems and analytics frameworks.
Isn't it great when an agency has already conducted the same research on millions of users and gained insights on how to optimize webinar page conversion? However, different business models typically have completely unique tech and data tracking stacks that need different specialists, processes and values.
And if you hire a contractor expecting a turnkey solution, you don t expect the agency to operate entirely on a trial and error basis or find them hastily hiring new team members to fill in gaps in their team, right? Just as important is market experience, which is all about knowing your customer needs.
And that's the main focus of the analytics if the CRO agency already shows the business model expertise.
So it's clearly a clear benefit if the contractor has that, but it dramatically decreases the shortlist of CRO agencies with all three components (process, online course, and industry expertise).
However, if the agency has helped to grow 324 clients as we have, then they most likely have case studies in a similar market to you.
And even if it's from a different business model it could be even more helpful as it can bring fresh webinar page conversion optimization tactics that your competition may be not be aware of.
How to create an effective webinar page conversion optimization strategy?
With the experience of optimizing a number of online course clients, we understood that there is no “one-size fits all” list of top-performing processes to optimize webinar page conversion. The ”secret sauce” is in the level of execution of data analytics and UX research that results in statistically valid conclusions on the biggest leak. The universal best practices for webinar page conversion optimization most likely already implemented by your competition and already don't bring desired growth. And the role of a conversion optimization agency is to be on the cutting edge of strategies, leveraging expertise from other markets that are not yet used by the competition.
What is the price of webinar page conversion conversion optimization services?
The price depends on the amount of of monthly users, funnels and the amount of transactions to estimate the volume of experiments, the required growth and the complexity of achieving that.
What happens if the promised webinar page conversion growth is not delivered?
We do more split-tests free of charge until we bring the promised webinar page conversion uplift. This obligation is included in the contract and we do this anyway maintain the authority of one of the most trusted CRO agencies.
What are the steps to optimize online course webinar page conversion?
1. Data infrastructure health check. 2. Detect the biggest webinar page conversion bottleneck and get accurate and quantitative data on the cause of it. 3. Make an alternativeUI/UX and copy. 4. Code an experiment and do detailed quality assurance. 5. Calculate the results!
How to track webinar page conversion growth?
We measure optimization results based on A/B test data sets. If you haven't heard of A/B testing, it's dividing the users between different variations of the same funnel step to collect statistical significance of the effect on the webinar page conversion. We do a data tracking health check before starting with conversion optimization, to make sure the data is correct and discuss the methodology to calculate the webinar page conversion.
What is webinar page conversion?
If it's your first project in online course then you should learn not only the most critical metrics such as webinar page conversion and their formulas, but also their interconnections, ways, processes, tactics, strategies to grow it and the main principles of data tracking, so that you're able to grasp the optimization efforts. Schedule a call with one of our most experienced CRO specialists to get detailed answers to your specific questions.
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We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
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