The majority of CRO agencies don't give any guarantees on results in decreasing media bounce rate and simply charge a fixed monthly cost avoiding any uplift commitments.
We estimate potential growth opportunities before we start working so that we can forecast a specific percentage of bounce rate improvement that we guarantee by an agreed deadline.
For example, our agency could guarantee to decrease total bounce rate by 11% in 2 months.
In case of not delivering by the deadline, which happens in 4-7% of cases, we make more experiments FREE of charge until we provide the promised growth.
Sounds fair? This promise of guaranteed results is based on our experience of experimentation on 21 million monthly users of our clients in media and understanding of bounce rate average rates.
How do we optimize media bounce rate?
Ask them about the expertise in:
The majority of conversion optimization firms assert to have conversion optimization process competence and pitch the same things about their skills in UX research and experiments.
And you should have at least enough hard skills to understand the level of this expertise on initial calls, which could be difficult.
What do you do if you can't do a technical assessment on data analytics statistics? In this case you can look at their expertise in the same business model, as any media has similar pain points and processes.
Isn't it great when your contractor has already carried out similar analytics on millions of users and gained data on how to reduce bounce rate? However, different business models typically have completely unique tech and analytics stacks that need distinct skills, processes and values.
And if you choose an agency not to micro-manage, you don t want the agency to learn everything on the job or find them hastily recruiting freelancers to fill in skill shortages, right? Just as important is market expertise, which is mostly about knowing your user requirements.
And that's the primary focus of the research if the CRO agency already demonstrates the business model experience.
So it's clearly a clear competitive advantage if the contractor has that, but it dramatically decreases the choice of agencies with all three components (process, media, and industry expertise).
However, if the CRO agency has worked with 324 clients as we have, then they likely have experience in the same industry as you.
And even if it's from a different business model it could be even more helpful as it can bring uncommon bounce rate growth hacks that your competition may be not utilize yet.
What are the best techniques to improve bounce rate?
After growing a number of media optimization projects, we understood that there is no “one-size fits all” list of top-performing techniques to improve bounce rate. The core value is in the combination of quantitative and qualitative research that results in representative data on the most problematic bottleneck. The most effective best practices for bounce rate optimization are typically already utilized by your competition and no longer drive significant additional results. And the expertise of a conversion rate optimization firm is invent new mechanics, utilizing experience from other industries that are not yet implemented by the competition.
What is the price of bounce rate conversion optimization services?
The price depends on the volume of monthly users, user flows and conversion rates to estimate the volume of a/b tests, the needed uplift and the difficulty of delivering that.
What happens if the forecasted bounce rate improvement is not achieved?
We do more split-tests free of charge until we obtain the promised media decrease. This obligation is in the contract and we execute this promise anyway maintain the reputation of one of the most trusted conversion rate optimization agencies.
What is the process to decrease bounce rate?
1. Analytics setup audit. 2. Detect the most serious bounce rate step in the funnel and get accurate and quantitative data on the reason behind it. 3. Create a new version of the interface and copy. 4. Build an A/B test and conduct detailed quality assurance. 5. Report the results!
How to measure bounce rate decrease?
We track growth based on experiment data. If you haven't heard of A/B testing, it's dividing the users between different variants of the same page to collect statistically valid data on the impact on the bounce rate. We do a data setup health check before starting with experimentation, to be confident that the data is correct and discuss the formula to calculate the bounce rate.
What is bounce rate?
If it's your first project in media optimization then the first step is to learn not only the main metric definitions, but also their interrelatedness, ways, processes, tactics, strategies to increase it and the foundations of product analytics, in order to understand the optimization efforts. book a consultation with one of our leading conversion rate optimization specialists to get detailed answers to your specific questions.
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Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
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