The majority of CRO agencies don't promise any guarantees on media average revenue per user improvement and just invoice a fixed monthly cost without any uplift commitments.
We estimate potential growth opportunities before we make an offer in order to forecast a specific percentage of growth of average revenue per user that we guarantee by an agreed time milestone.
As an example, it could be 8% total average revenue per user growth in 4 months.
In case of not delivering on time, which happens in 4-7% of projects, we make more experiments for FREE until we achieve the promised average revenue per user growth.
Sounds fair? This forecast of guaranteed uplift is based on our experience of experimentation on 26 million monthly users of our clients in media and understanding of average revenue per user benchmarks.
How do we optimize media average revenue per user?
Ask them about the expertise in:
The majority of conversion optimization firms claim to have CRO process expertise and propagate the same things about their capability in research and experimentation.
And the client should have some experience to understand the depth of this experience at the interview stage, which could be difficult.
What do you do if you can't do a competence assessment on analytics skills and statistics? In this case you can ask for their experience in the same business model, as any media has similar challenges and optimization methodologies.
Isn't it useful when a conversion optimization firm has already conducted similar research on millions of users and gathered insights on how to improve average revenue per user? However, different business models typically have completely unique technical and analytics stacks that require different teams, approaches and values.
And if you choose an agency not to micro-manage, you don t expect the agency to have an entirely trial and error approach or find them quickly hiring new team members to fill in gaps in their team, right? Just as important is market expertise, which is mostly about knowing particular user demands.
And that's the primary focus of the research if the CRO agency already boasts the business model experience.
So it's clearly a clear competitive advantage if the agency has that, but it dramatically narrows the pool of contractors with all three pillars (process, media, and industry experience).
However, if the agency has helped to grow 325 clients like we have, then they likely have experience in a similar industry to you.
And even if it's from a different business model it could be even more helpful as it can bring fresh average revenue per user optimization tactics that your competitors may be not use right now.
What are the best techniques to improve average revenue per user?
With the experience of optimizing a number of media clients, we understood that there is no universal list of top-performing tactics to optimize average revenue per user. The key is in the level of execution of data analytics and UX research that results in representative data on the top-priority bottleneck. The top performing best practices for average revenue per user optimization most likely already utilized by competitors and no longer drive desired uplift. And the value of a conversion optimization company is to be on the cutting edge of tactics, utilizing expertise from other markets that are not currently well-known by the competition.
What is the pricing of average revenue per user conversion optimization services?
This depends on the amount of of monthly traffic, user flows and conversion rates to calculate the number of a/b tests, the required uplift and the difficulty of achieving that.
What happens if the promised average revenue per user uplift is not achieved?
We do more experiments for free until we deliver the promised average revenue per user growth. This term is in the contract and we do this anyway to further the reputation of one of the most respected CRO agencies.
What are the steps to increase media average revenue per user?
1. Data infrastructure health check. 2. Detect the biggest average revenue per user bottleneck and get quantitative and accurate data on the reason behind it. 3. Make an alternativeUI/UX and copy. 4. Develop an A/B test and conduct rigid QA. 5. Create a statistical analysis of the results!
How to calculate average revenue per user uplift?
We calculate optimization results based on split-test results. If you're new to it, it's dividing the users between two or more variants of the same funnel step to gain statistical significance of the effect on the average revenue per user. We do a data tracking health check before starting with conversion optimization, to make sure the data is not polluted and agree on the methodology to calculate the average revenue per user.
What is average revenue per user?
If have just started a career in media then you should learn not only the most important KPIs such as average revenue per user and their definitions, but also their connection to each other, ways, processes, tactics, strategies to increase it and the main principles of data tracking, so that you're able to grasp the results. Book a consultation with our best conversion optimization experts to save a few years learning answers on these questions.
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