The majority of conversion rate optimization companies don't promise any guarantees on media ad revenue uplift and simply invoice a fixed monthly rate without any uplift responsibility.
We estimate potential growth opportunities before we make an offer in order to forecast a specific percentage of increase of ad revenue that we guarantee by an agreed time milestone.
For example, it could be 5% total ad revenue improvement in four months.
In case of not delivering by the deadline, which happens in 4-7% of instances, we do more A/B tests FREE of charge until we deliver the promised ad revenue growth.
Sounds interesting? This promise of guaranteed results is based on our experience of conversion optimization on 36 million monthly users of our clients in media and understanding of ad revenue average conversion rates.
How do we optimize media ad revenue?
Ask them about the expertise in:
All CRO agencies assert to have conversion rate optimization process competence and preach the same story of their mastery in analytics and experiments.
And your in-house team should have some experience to judge the depth of these skills on initial calls, which could be difficult.
What do you do if you can't do a competence interview on data analytics and A/B testing? The simple solution is to look at their track record in a similar business model, as any media has similar pain points and processes.
Isn't it useful when your contractor has already carried out the same analytics on millions of users and gained data on how to optimize ad revenue? On the flip side, each business model has completely unique tech and analytics stacks that require different skills, approaches and values.
And if you choose a contractor for their expertise, you don t expect the agency to learn everything on the job or find them hastily hiring freelancers to cover skill shortages, right? Just as important is industry expertise, which is mostly about knowing unique customer needs.
And that's the main goal of the research if the CRO agency already shows the business model expertise.
So it's definitely a killer competitive advantage if the agency has that, but it dramatically narrows the pool of agencies that have all three components (process, media, and industry expertise).
However, if the CRO agency has optimized 327 clients as we have, then they most likely have success stories in the same industry as yours.
And even if it's from a different business model it could be even more valuable as it can uncover new ad revenue optimization tactics that your competition may be not use right now.
What are the best techniques to improve ad revenue?
After growing a number of media clients, we understood that there is no “one-size fits all” list of top-performing strategies to improve ad revenue. The core value is in the combination of data analytics and UX research that results in representative data on the biggest leak. The universal best practices for ad revenue optimization most likely already used by competitors and already don't result in significant additional uplift. And the value of a conversion rate optimization agency is invent new tactics, leveraging expertise from other industries that are not currently used by competitors.
What is the pricing of ad revenue conversion optimization services?
This depends on the quantity of monthly traffic, funnels and number of conversions to calculate the number of experiments, the needed results and the complexity of executing that.
What happens if the forecasted ad revenue improvement is not achieved?
We do more A/B tests for free until we bring the promised ad revenue growth. This obligation is included in the contract and we execute this promise anyway maintain the name of one of the most respected CRO agencies.
What is the process to increase media ad revenue?
1. Data tracking setup health check. 2. Detect the most serious ad revenue bottleneck and get quantitative and accurate data on the reason behind it. 3. Make a new version of thedesign and copy. 4. Develop an experiment and perform rigid quality assurance. 5. Report the results!
How to calculate ad revenue uplift?
We calculate growth based on experiment data. If you haven't heard of A/B testing, it's splitting the users between different versions of the same funnel step to collect a big enough sample size of the effect on the ad revenue. We do a conversion tracking health check before starting with optimization, to make sure the data is valid and approve ways to calculate the ad revenue.
What is ad revenue?
If you're in your first job in in media then you should learn not only the most important metrics such as ad revenue and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to optimize it and the basics of data analytics, so that you can estimate the results. Schedule a call with one of our most experienced optimization experts to get detailed answers to your specific questions.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
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