Conversion rate optimization agency
microsoft combinator
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Marketplace retention optimization

microsoftcombinator

Performance-based pricing

The majority of conversion rate optimization companies don't give any guarantees on marketplace retention growth results and simply bill a fixed monthly rate avoiding any uplift KPIs.

We estimate potential growth opportunities before we accept a project so that we can forecast a specific percentage of growth of retention that we can achieve by an agreed date.

As an example, it could be 10% total retention growth in three months.

In case of not delivering by the deadline, which happens in 4-7% of projects, we do more A/B tests FREE of charge until we deliver the promised retention growth.

Sounds interesting? This estimation of guaranteed results is based on our experience of running experiments on 27 million monthly users of our clients in marketplace and understanding of retention average conversion rates.

How do we optimize marketplace retention?

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Experience increasing marketplace retention

We have carried out approximately 471 experiments for 43 marketplace projects and a lot of them needed retention optimization. Request the most relevant marketplace case studies for the same industry.

There are three main factors to weigh up when you examine the expertise of a conversion rate optimization firm.

Ask them about the experience with:

  1. process
  2. marketplace
  3. same audience.

All conversion optimization firms assert to have CRO process expertise and propagate the same story of their capability in quantitative research and experiments.

And your in-house team should have at least enough experience to judge the depth of this expertise on initial calls, which could be difficult.

What do you do if you can't do a technical assessment on data tracking and A/B testing? The simple solution is to ask for their track record in a similar business model, as any marketplace has similar pain points and optimization methodologies.

Isn't it great when a conversion optimization firm has already conducted similar analytics on millions of users and gained data on how to optimize retention? However, each business model has completely unique tech and analytics stacks that require distinct teams, methodologies and mindsets.

And if you choose a contractor expecting a turnkey solution, you don t expect the agency to be inexperienced or find them hastily hiring freelancers to fill in skill shortages, right? Not least of all is industry expertise, which is all about knowing unique customer needs.

And that's the key area of the research if the agency already boasts the business model expertise.

So it's clearly a clear differentiator if the agency has that, but it dramatically narrows the choice of CRO agencies that have all three pillars (process, marketplace, and industry experience).

However, if the conversion optimization firm has helped to grow 322 clients as we have, then they likely have case studies in a similar industry to yours.

And even if it's from a different business model it could be even more useful as it can bring fresh retention growth hacks that your competition may be not utilize yet.

1. Trusted to conduct A/B/n tests on 182 million monthly users.
2. World-class experimentation statistical analysis.
3. 26-31% A/B test success rate with at least 1-5% total revenue growth, achieved based on a unique methodology combining quantitative and qualitative research.

What is a good marketplace retention?

The initial step of marketplace conversion rate optimization process is to detect the most critical leak in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you decide that your current retention needs to be optimized? Clearly the key factor is to get valid and most recent numbers on marketplace retention benchmarks in your market. Ask for marketplace retention average rates and a strategy session on ways to grow.

 

Frequently asked questions

  • How will you increase our marketplace retention?

    After growing a number of marketplace businesses, we understood that there is no “one-size fits all” list of top-performing tactics to improve retention. The core value is in the depth of quantitative and qualitative research that results in statistically valid conclusions on the biggest leak. The most effective best practices for retention optimization most likely already used by your competition and already don't drive desired growth. And the role of a conversion rate optimization firm is to be on the cutting edge of mechanics, utilizing experience from other industries that are not yet used by the competition.

  • What is the price of retention CRO services?

    Pricing depends on the volume of users per month, user flows and number of conversions to estimate the volume of a/b tests, the needed results and the complexity of achieving that.

  • What happens if the forecasted retention growth is not achieved?

    We do more split-tests free of charge until we achieve the promised retention growth. This obligation is in the contract and we execute this promise anyway maintain the reputation of one of the most respected conversion rate optimization agencies.

  • What is the process to grow marketplace retention?

    1. Data infrastructure audit. 2. Investigate the most serious retention step in the funnel and get quantitative and accurate data on the cause of it. 3. Prepare an alternativeinterface and copy. 4. Build an A/B test and conduct detailed quality assurance. 5. Calculate the results!

  • How to measure retention growth?

    We calculate the impact on retention based on split-test results. If you haven't heard of A/B testing, it's splitting the visitors between different variations of the same UX element to gain statistical significance of the impact on the retention. We do a conversion tracking audit before starting with conversion optimization, to be confident that the data is not polluted and agree on ways to calculate the retention.

  • What is retention?

    If you're in your first job in in marketplace then the first step is to learn not only the main metrics such as retention and their formulas, but also their interconnectedness, ways, processes, tactics, strategies to increase it and the basics of data engineering, so that you can estimate the results. Schedule a strategy session with our leading optimization consultants to save a few years learning answers on these questions.

What do our customers say about us?

Ryan Newman - Marketing Director, Papaya Global (Israel)
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
Papaya Global logo
Ryan Newman
Marketing Director, Papaya Global (Israel)
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine)
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Leboutique logo
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)
Trevor George - Founder, Maskclub (USA)
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Maskclub logo
Trevor George
Founder, Maskclub (USA)
Andrey Zdor - CEO, Bigl (Ukraine)
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
Bigl logo
Andrey Zdor
CEO, Bigl (Ukraine)
Nicholas A. Michalak - Founder, Somnifix (USA).
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Logo Somnifix
Nicholas A. Michalak
Founder, Somnifix (USA)
Ariel Geifman - Head of Marketing, Syte (Israel).
We achieved 4X growth in leads with Conversion Rate Store"s team over a period of two months. They have excellent proficiency in data analysis and the creation of CRO recommendations. Highly recommend working with them.
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Ariel Geifman
Head of Marketing, Syte (Israel)
Markus - CEO, Moonmagic (USA).
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
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Markus
CEO,
Moonmagic (USA)
Ihor Hromada - Auto.ria.com (Ukraine).
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
Logo Auto RIA
Ihor Hromada
Auto.ria.com (Ukraine)

What other marketplace KPIs do you need to optimize?

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