The majority of conversion rate optimization companies don't promise any guarantees on marketplace repeat orders optimization results and simply invoice a fixed monthly fee avoiding any growth responsibility.
We estimate potential growth opportunities before we make an offer so that we can forecast a specific percentage of increase of repeat orders that we can achieve by an agreed date.
For instance, it could be 9% total repeat orders improvement in four months.
In case of not delivering on time, which happens in 4-7% of cases, we perform more A/B tests for FREE until we deliver the forecasted repeat orders growth.
Sounds fair? This estimation of guaranteed uplift is based on our experience of conducting A/B tests on 21 million monthly users of our clients in marketplace and understanding of repeat orders benchmarks.
How do we optimize marketplace repeat orders?
Ask them about the experience with:
The majority of CRO agencies assert to have CRO process expertise and pitch the same story of their skills in quantitative research and experiments.
And you should have some experience to judge the level of this expertise during the pre-sale stage, which could be challenging.
What do you do if you can't do a competence interview on data engineering and statistics? The simple solution is to ask for their experience in the same business model, as any marketplace has similar pain points and optimization methodologies.
Isn't it useful when your contractor has already carried out the same analytics on millions of users and gathered insights on how to improve repeat orders? On the flip side, different business models typically have completely unique technical and data tracking stacks that need distinct specialists, processes and values.
And if you hire an agency not to micro-manage, you don t expect the agency to learn everything on the job or find them quickly recruiting new team members to cover gaps in their team, right? Just as important is industry experience, which is all about understanding unique customer demands.
And that's the key goal of the analytics if the CRO agency already demonstrates the business model expertise.
So it's definitely a killer benefit if the agency has that, but it dramatically decreases the pool of contractors with all three components (process, marketplace, and industry experience).
However, if the conversion optimization firm has helped to grow 326 clients like we have, then they most likely have success stories in the same industry as yours.
And even if it's from a different business model it could be even more useful as it can uncover uncommon repeat orders growth hacks that your competition may be not utilize yet.
What are the best techniques to improve repeat orders?
After growing a number of marketplace customers, we understood that there is no “one-size fits all” list of top-performing strategies to improve repeat orders. The key is in the combination of quantitative analytics and UX research that results in strong insights on the most problematic bottleneck. The most effective best practices for repeat orders optimization are typically already utilized by your competition and no longer result in desired growth. And the expertise of a CRO firm is to be on the cutting edge of tactics, using processes from other industries that are not currently used by competitors.
What is the price of repeat orders conversion optimization services?
Pricing depends on the amount of of monthly traffic, user flows and number of conversions to estimate the amount of experiments, the required results and the complexity of delivering that.
What happens if the forecasted repeat orders uplift is not achieved?
We do more experiments free of charge until we deliver the promised repeat orders uplift. This obligation is included in the contract and we do this anyway maintain the reputation of one of the most trusted conversion rate optimization agencies.
What is the process to increase marketplace repeat orders?
1. Data tracking setup audit. 2. Investigate the most critical repeat orders step in the funnel and get accurate and quantitative data on the reason behind it. 3. Create an alternativeUI and copy. 4. Code an A/B test and do rigid quality assurance. 5. Calculate the results!
How to calculate repeat orders uplift?
We calculate optimization results based on A/B test data sets. If you haven't heard of A/B testing, it's splitting the traffic between different versions of the same page to gain statistical significance of the effect on the repeat orders. We do a conversion tracking health check before starting with experimentation, to be confident that the data is not polluted and approve ways to calculate the repeat orders.
What is repeat orders?
If you are new in marketplace then you should learn not only the most important KPIs such as repeat orders and their definitions, but also their interdependence, ways, processes, tactics, strategies to grow it and the basics of data engineering, so that you're able to grasp the conversion optimization process. Book a consultation with our best CRO specialists to get detailed answers to your specific questions.
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