Conversion rate optimization agency
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Marketplace CTR optimization

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Pay only for actual CTR growth

The majority of conversion rate optimization companies don't give any guarantees on marketplace CTR optimization results and simply charge a fixed monthly rate avoiding any growth commitments.

We estimate potential growth opportunities before we make an offer so that we can forecast a specific percentage of increase of CTR that we guarantee by an agreed deadline.

For example, it could be 7% total CTR improvement in two months.

In case of not delivering on time, which happens in 4-7% of instances, we perform more A/B tests for FREE until we deliver the promised CTR growth.

Sounds good? This estimation of guaranteed results is based on our experience of optimization on 36 million monthly users of our clients in marketplace and understanding of CTR benchmarks.

How do we optimize marketplace CTR?

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Track record in optimizing marketplace CTR

We have delivered approximately 513 experiments for 47 marketplace projects and a lot of them needed CTR optimization. Request the most relevant marketplace case studies for the same industry.

There are three main factors to consider when you examine the expertise of a CRO agency.

Ask them about the experience with:

  1. process
  2. marketplace
  3. market.

All CRO agencies assert to have conversion rate optimization process expertise and propagate the same things about their mastery in research and A/B testing.

And your in-house team should have some experience to judge the level of this experience on initial calls, which could be hard to do.

How do you choose if you can't do a technical assessment on data tracking and A/B testing? The simple solution is to ask for their experience in the same business model, as any marketplace has similar challenges and optimization methodologies.

Isn't it great when a conversion optimization firm has already carried out similar research on millions of users and gathered data on how to optimize CTR? On the other hand, different business models typically have completely unique tech and data tracking stacks that need distinct skills, approaches and values.

And if you choose an agency for their expertise, you don t want the agency to be inexperienced or find them hastily recruiting freelancers to cover gaps in their team, right? Not least of all is market expertise, which is all about understanding your user needs.

And that's the primary area of the research if the agency already boasts the business model expertise.

So it's obviously a killer benefit if the contractor has that, but it dramatically decreases the shortlist of contractors with all three pillars (process, marketplace, and industry experience).

However, if the conversion optimization firm has optimized 325 clients like we have, then they likely have experience in the same industry as yours.

And even if it's from a different business model it could be even more beneficial as it can uncover new CTR growth hacks that your competition may be not be aware of.

1. Top-notch experimentation methodology.
2. 26-31% experiment success rate with at least 1-5% total revenue growth, achieved based on a unique methodology combining quantitative and qualitative research.
3. Executing a whole CRO process including A/B test development

What is a average marketplace CTR?

The first task of marketplace conversion optimization process is to detect the biggest leak in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you know that your current CTR is good or bad? Evidently the critical element is to get correct and up-to-date data on marketplace CTR benchmarks in your industry. Request marketplace CTR average rates and a strategy session on tactics to improve.

 

Frequently asked questions

  • How to create an effective CTR optimization strategy?

    After growing a number of marketplace customers, we understood that there is no universal list of top-performing tactics to improve CTR. The ”secret sauce” is in the depth of quantitative and qualitative research that results in representative conclusions on the most problematic bottleneck. The universal best practices for CTR optimization most likely already used by your competition and already don't drive significant additional growth. And the expertise of a CRO agency is invent new strategies, utilizing experience from other markets that are not currently used by the competition.

  • What is the pricing of CTR CRO services?

    This depends on the volume of users per month, funnels and number of conversions to estimate the number of a/b tests, the needed uplift and the difficulty of delivering that.

  • What happens if the promised CTR growth is not achieved?

    We do more experiments for free until we achieve the promised CTR results. This term is in the contract and we do this anyway maintain the name of one of the most trusted conversion rate optimization agencies.

  • What are the steps to grow marketplace CTR?

    1. Data infrastructure audit. 2. Detect the most critical CTR step in the funnel and get accurate and quantitative data on the reason behind it. 3. Create a new version of the interface and copywriting. 4. Build an A/B test and conduct detailed quality assurance. 5. Create a statistical analysis of the results!

  • How to measure CTR growth?

    We estimate growth based on split-test data. If you haven't heard of A/B testing, it's splitting the visitors between different variations of the same UX element to get a big enough sample size of the impact on the CTR. We do a data tracking health check before starting with experimentation, to make sure the data is correct and approve the methodology to calculate the CTR.

  • What is CTR?

    If you're in your first job in in marketplace then the first step is to learn not only the key metrics such as CTR and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to optimize it and the foundations of product analytics, so that you're able to evaluate the conversion optimization process. Book a strategy session with our leading conversion optimization experts to get a basic understanding of how to track results in CTR optimization.

What do our customers say about us?

Alina Volchek - CMO, Depositphotos.com (USA)
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Depositphotos logo
Alina Volchek
CMO,
Depositphotos.com (USA)
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine)
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Leboutique logo
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)
Markus - CEO, Moonmagic (USA)
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Moonmagic logo
Markus
CEO,
Moonmagic (USA)
Andrey Zdor - CEO, Bigl (Ukraine)
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
Bigl logo
Andrey Zdor
CEO, Bigl (Ukraine)
Ariel Geifman - Head of Marketing, Syte (Israel).
We achieved 4X growth in leads with Conversion Rate Store"s team over a period of two months. They have excellent proficiency in data analysis and the creation of CRO recommendations. Highly recommend working with them.
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Ariel Geifman
Head of Marketing, Syte (Israel)
Jess Dang - Founder, Cook Smarts (USA).
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
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Jess Dang
Founder, Cook Smarts (USA)
Alexander Boyev - Head of Marketplaces, EVO Group (Ukraine)
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
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Alexander Boyev
Head of Marketplaces, EVO Group (Ukraine)
Andrey Zdor - CEO, Bigl (Ukraine).
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
Logo Bigl
Andrey Zdor
CEO, Bigl (Ukraine)

What other marketplace metrics we can we help you to optimize?

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                  • Get 3 Free CRO recommendations for your site
                  • Calculate CRO project ROI
                  • Enquire about CRO project cost




                    Conversion Rate Store

                    Schedule a FREE consultation to get:

                    • Actionable plan on how to increase needed metric
                    • Industry-relevant case studies
                    • Benchmarks of similar funnels to compare with competitors




                      Conversion Rate Store
                      • Get 3 Free CRO recommendations for your site
                      • Calculate CRO project ROI
                      • Enquire about CRO project cost




                        Conversion Rate Store
                        Our leading CRO strategist will review your website, ask metrics on the call and give you 3 actionable recommendations on how to increase conversion rates for free.




                          Conversion Rate Store
                          • Get 3 Free CRO recommendations for your site
                          • Calculate CRO project ROI
                          • Enquire about CRO project cost