Conversion rate optimization agency
microsoft combinator
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Marketplace buyer-to-seller ratio optimization

microsoftcombinator

Performance-based pricing

The majority of conversion optimization agencies don't promise any guarantees on marketplace buyer-to-seller ratio optimization results and simply bill a fixed monthly fee avoiding any uplift KPIs.

We conduct research before we accept a new client in order to forecast a specific percentage of growth of buyer-to-seller ratio that we can achieve by an agreed date.

For instance, it could be 9% total buyer-to-seller ratio growth in two months.

In case of not delivering on time, which happens in 4-7% of cases, we conduct more experiments FREE of charge until we deliver the forecasted buyer-to-seller ratio growth.

Sounds fair? This promise of guaranteed results is based on our experience of conducting A/B tests on 21 million monthly users of our clients in marketplace and understanding of buyer-to-seller ratio benchmarks.

How do we optimize marketplace buyer-to-seller ratio?

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Experience optimizing marketplace buyer-to-seller ratio

We have conducted approximately 478 experiments for 44 marketplace projects and the majority asked for buyer-to-seller ratio optimization. Let us send you the most relevant marketplace case studies for the same industry.

There are three important elements to check when you examine the expertise of a conversion rate optimization firm.

Ask them about the experience with:

  1. process
  2. marketplace
  3. industry.

The majority of conversion optimization firms assert to have CRO process competence and preach the same things about their mastery in quantitative research and experiments.

And your in-house team should have some experience to judge the level of these skills on initial calls, which could be challenging.

What do you do if you can't do a competence interview on data engineering and A/B testing? In this case you can ask for their experience in the same business model, as any marketplace has similar pain points and optimization methodologies.

Isn't it handy when your contractor has already conducted the same research on millions of users and obtained data on how to improve buyer-to-seller ratio? However, each business model has completely unique tech and analytics stacks that need distinct teams, processes and mindsets.

And if you choose an agency for their expertise, you don t expect the agency to be winging it or find them hastily recruiting freelancers to cover gaps in their team, right? Last but not least is industry expertise, which is mostly about understanding unique user requirements.

And that's the key goal of the research if the agency already boasts the business model experience.

So it's clearly a killer differentiator if the contractor has that, but it dramatically decreases the shortlist of agencies with all three components (process, marketplace, and industry experience).

However, if the CRO agency has helped to grow 325 clients like we have, then they most likely have case studies in the same market as you.

And even if it's from a different business model it could be even more useful as it can bring fresh buyer-to-seller ratio growth hacks that your competition may be not utilize yet.

1. Trusted to manage A/B tests on 177 million monthly users.
2. Excellence in A/B testing methodology.
3. Expertise of landing page conversion optimization for well-optimized funnels

What is a good marketplace buyer-to-seller ratio?

The initial task of marketplace conversion rate optimization process is to detect the drop-off in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you decide that your current buyer-to-seller ratio needs to be optimized? Clearly the critical factor is to obtain correct and up-to-date data on marketplace buyer-to-seller ratio benchmarks in your niche. Request marketplace buyer-to-seller ratio average rates and a strategy session on tactics to improve.

 

Frequently asked questions

  • How will you increase our marketplace buyer-to-seller ratio?

    With the experience of optimizing a number of marketplace clients, we understood that there is no universal list of top-performing techniques to improve buyer-to-seller ratio. The key is in the level of execution of data analytics and UX research that results in statistically valid data on the biggest bottleneck. The universal best practices for buyer-to-seller ratio optimization are typically already implemented by your competition and no longer result in desired uplift. And the expertise of a CRO agency is invent new strategies, leveraging processes from other markets that are not yet well-known by competitors.

  • What is the pricing of buyer-to-seller ratio CRO services?

    Pricing depends on the quantity of monthly traffic, funnels and the amount of transactions to estimate the amount of experiments, the needed growth and the complexity of achieving that.

  • What happens if the promised buyer-to-seller ratio improvement is not delivered?

    We do more experiments free of charge until we achieve the promised buyer-to-seller ratio growth. This obligation is included in the contract and we execute this promise anyway maintain the authority of one of the most respected conversion rate optimization agencies.

  • What is the process to optimize marketplace buyer-to-seller ratio?

    1. Data infrastructure health check. 2. Detect the most serious buyer-to-seller ratio step in the funnel and get accurate and quantitative data on the cause of it. 3. Prepare a new version of the interface and copywriting. 4. Code an A/B test and perform rigid QA. 5. Report the results!

  • How to calculate buyer-to-seller ratio uplift?

    We estimate optimization results based on A/B test data. If you're new to it, it's dividing the users between two or more variations of the same funnel step to collect a big enough sample size of the impact on the buyer-to-seller ratio. We do a conversion tracking health check before starting with A/B testing, to make sure the data is correct and agree on the methodology to calculate the buyer-to-seller ratio.

  • What is buyer-to-seller ratio?

    If you are new in marketplace then the first step is to learn not only the most critical KPIs such as buyer-to-seller ratio and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to optimize it and the foundations of product analytics, so that you can grasp the optimization efforts. Schedule a consultation with one of our best conversion optimization specialists to save a few years learning answers on these questions.

What do our customers say about us?

Alexander Boyev - Head of Marketplaces, EVO Group (Ukraine)
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
Prom ua logo
Alexander Boyev
Head of Marketplaces, EVO Group (Ukraine)
Vladlena Chuvashova - Head of E-Sales & Digital at Ukraine International Airlines
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Uia logo
Vladlena Chuvashova
Head of E-Sales & Digital at Ukraine International Airlines
Markus - CEO, Moonmagic (USA)
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Moonmagic logo
Markus
CEO,
Moonmagic (USA)
Andrey Zdor - CEO, Bigl (Ukraine)
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
Bigl logo
Andrey Zdor
CEO, Bigl (Ukraine)
Jess Dang - Founder, Cook Smarts (USA).
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
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Jess Dang
Founder, Cook Smarts (USA)
Trevor George - Founder, Maskclub (USA).
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Logo Maskclub
Trevor George
Founder, Maskclub (USA)
Alexander Boyev - Head of Marketplaces, EVO Group (Ukraine)
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
Logo Prom ua
Alexander Boyev
Head of Marketplaces, EVO Group (Ukraine)
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine).
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Logo Leboutique
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)

What other marketplace conversion rates we can we help you to optimize?

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                    Schedule a FREE consultation to get:

                    • Actionable plan on how to increase needed metric
                    • Industry-relevant case studies
                    • Benchmarks of similar funnels to compare with competitors




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