Conversion rate optimization agency
microsoft combinator
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Marketplace ad revenue optimization

microsoftcombinator

Pay only for actual ad revenue growth

The majority of CRO agencies don't give any guarantees on marketplace ad revenue improvement and simply charge a fixed monthly rate avoiding any uplift responsibility.

We conduct preliminary quantitative analytics before we accept a project so that we can forecast a specific percentage of uplift of ad revenue that we can achieve by an agreed time milestone.

For instance, it could be 5% total ad revenue uplift in two months.

In case of not delivering on time, which happens in 4-7% of instances, we conduct more experiments for FREE until we deliver the promised ad revenue growth.

Sounds good? This forecast of guaranteed uplift is based on our experience of optimization on 21 million monthly users of our clients in marketplace and understanding of ad revenue benchmarks.

How do we optimize marketplace ad revenue?

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Experience growing marketplace ad revenue

We have carried out about 513 A/B tests for 41 marketplace projects and the majority asked for ad revenue optimization. Let us send you the most relevant marketplace case studies for the same industry.

There are three important characteristics to check when you evaluate the expertise of a conversion rate optimization firm.

Ask them about the experience with:

  1. process
  2. marketplace
  3. same audience.

The majority of conversion optimization firms assert to have CRO process experience and preach the same things about their capability in analytics and experimentation.

And the client should have at least enough hard skills to understand the level of these skills during the pre-sale stage, which could be hard to do.

What do you do if you can't do a technical interview on data analytics and experimentation? The simple solution is to ask for their expertise in a similar business model, as any marketplace has similar pain points and processes.

Isn't it useful when a conversion optimization firm has already carried out similar analytics on millions of users and gained insights on how to optimize ad revenue? However, different business models typically have completely unique tech and data tracking stacks that require different specialists, methodologies and mindsets.

And if you hire a contractor for their expertise, you don t want the agency to be inexperienced or find them quickly hiring freelancers to cover gaps in their team, right? Just as important is industry experience, which is all about knowing particular customer requirements.

And that's the main area of the research if the CRO agency already boasts the business model experience.

So it's obviously a clear competitive advantage if the contractor has that, but it dramatically narrows the choice of agencies that have all three pillars (process, marketplace, and industry expertise).

But if the agency has worked with 327 clients like we have, then they most likely have case studies in a similar industry to you.

And even if it's from a different business model it could be even more helpful as it can uncover fresh ad revenue optimization tactics that your competitors may be not be aware of.

1. Trusted to manage experiments on 178 million users per month.
2. Experience of conversion optimization for the most complicated cases
3. World-class experiment methodology.

What is a average marketplace ad revenue?

The first goal of marketplace conversion optimization process is to detect the leak in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you prove that your current ad revenue is underperforming? Obviously the critical factor is to obtain correct and up-to-date data on marketplace ad revenue benchmarks in your industry. Request marketplace ad revenue average rates and a strategy session on how to optimize.

 

Frequently asked questions

  • How to create an effective ad revenue optimization strategy?

    After growing a number of marketplace clients, we understood that there is no universal list of top-performing processes to improve ad revenue. The ”secret sauce” is in the combination of quantitative analytics and UX research that results in representative conclusions on the biggest leak. The top performing best practices for ad revenue optimization are typically already utilized by your competition and already don't result in desired uplift. And the function of a CRO company is invent new tactics, using processes from other industries that are not yet used by the competition.

  • What is the pricing of ad revenue conversion optimization services?

    Pricing depends on the amount of of monthly traffic, funnels and the amount of transactions to estimate the volume of a/b tests, the required uplift and the difficulty of achieving that.

  • What happens if the promised ad revenue growth is not delivered?

    We do more A/B tests free of charge until we bring the promised ad revenue uplift. This obligation is in the contract and we do this anyway to further the authority of one of the most trusted CRO agencies.

  • What is the process to increase marketplace ad revenue?

    1. Data infrastructure audit. 2. Find the biggest ad revenue step in the funnel and get accurate and quantitative data on the reason behind it. 3. Make an alternativeinterface and copy. 4. Develop an experiment and do rigid QA. 5. Report the results!

  • How to calculate ad revenue uplift?

    We measure optimization results based on A/B test data sets. If you're new to it, it's splitting the visitors between different variations of the same UX element to collect statistical significance of the effect on the ad revenue. We do a conversion tracking health check before starting with conversion optimization, to make sure the data is not polluted and discuss ways to calculate the ad revenue.

  • What is ad revenue?

    If you're in your first job in in marketplace then the first step is to learn not only the key KPIs such as ad revenue and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to increase it and the main principles of data tracking, so that you're able to evaluate the optimization efforts. Schedule a call with one of our leading CRO consultants to save a few years learning answers on these questions.

What do our customers say about us?

Nicholas A. Michalak - Founder, Somnifix (USA)
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Somnifix logo
Nicholas A. Michalak
Founder, Somnifix (USA)
Vladlena Chuvashova - Head of E-Sales & Digital at Ukraine International Airlines
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Uia logo
Vladlena Chuvashova
Head of E-Sales & Digital at Ukraine International Airlines
Jess Dang - Founder, Cook Smarts (USA)
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
Cook Smarts logo
Jess Dang
Founder, Cook Smarts (USA)
Andrey Zdor - CEO, Bigl (Ukraine)
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
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Andrey Zdor
CEO, Bigl (Ukraine)
Ryan Newman - Marketing Director, Papaya Global (Israel)
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
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Ryan Newman
Marketing Director, Papaya Global (Israel)
Jess Dang - Founder, Cook Smarts (USA).
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
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Jess Dang
Founder, Cook Smarts (USA)
Trevor George - Founder, Maskclub (USA).
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
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Trevor George
Founder, Maskclub (USA)
Markus - CEO, Moonmagic (USA).
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Logo Moonmagic
Markus
CEO,
Moonmagic (USA)

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                    Schedule a FREE consultation to get:

                    • Actionable plan on how to increase needed metric
                    • Industry-relevant case studies
                    • Benchmarks of similar funnels to compare with competitors




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