The majority of CRO agencies don't give any guarantees on marketplace ad revenue improvement and simply charge a fixed monthly rate avoiding any uplift responsibility.
We conduct preliminary quantitative analytics before we accept a project so that we can forecast a specific percentage of uplift of ad revenue that we can achieve by an agreed time milestone.
For instance, it could be 5% total ad revenue uplift in two months.
In case of not delivering on time, which happens in 4-7% of instances, we conduct more experiments for FREE until we deliver the promised ad revenue growth.
Sounds good? This forecast of guaranteed uplift is based on our experience of optimization on 21 million monthly users of our clients in marketplace and understanding of ad revenue benchmarks.
How do we optimize marketplace ad revenue?
Ask them about the experience with:
The majority of conversion optimization firms assert to have CRO process experience and preach the same things about their capability in analytics and experimentation.
And the client should have at least enough hard skills to understand the level of these skills during the pre-sale stage, which could be hard to do.
What do you do if you can't do a technical interview on data analytics and experimentation? The simple solution is to ask for their expertise in a similar business model, as any marketplace has similar pain points and processes.
Isn't it useful when a conversion optimization firm has already carried out similar analytics on millions of users and gained insights on how to optimize ad revenue? However, different business models typically have completely unique tech and data tracking stacks that require different specialists, methodologies and mindsets.
And if you hire a contractor for their expertise, you don t want the agency to be inexperienced or find them quickly hiring freelancers to cover gaps in their team, right? Just as important is industry experience, which is all about knowing particular customer requirements.
And that's the main area of the research if the CRO agency already boasts the business model experience.
So it's obviously a clear competitive advantage if the contractor has that, but it dramatically narrows the choice of agencies that have all three pillars (process, marketplace, and industry expertise).
But if the agency has worked with 327 clients like we have, then they most likely have case studies in a similar industry to you.
And even if it's from a different business model it could be even more helpful as it can uncover fresh ad revenue optimization tactics that your competitors may be not be aware of.
How to create an effective ad revenue optimization strategy?
After growing a number of marketplace clients, we understood that there is no universal list of top-performing processes to improve ad revenue. The ”secret sauce” is in the combination of quantitative analytics and UX research that results in representative conclusions on the biggest leak. The top performing best practices for ad revenue optimization are typically already utilized by your competition and already don't result in desired uplift. And the function of a CRO company is invent new tactics, using processes from other industries that are not yet used by the competition.
What is the pricing of ad revenue conversion optimization services?
Pricing depends on the amount of of monthly traffic, funnels and the amount of transactions to estimate the volume of a/b tests, the required uplift and the difficulty of achieving that.
What happens if the promised ad revenue growth is not delivered?
We do more A/B tests free of charge until we bring the promised ad revenue uplift. This obligation is in the contract and we do this anyway to further the authority of one of the most trusted CRO agencies.
What is the process to increase marketplace ad revenue?
1. Data infrastructure audit. 2. Find the biggest ad revenue step in the funnel and get accurate and quantitative data on the reason behind it. 3. Make an alternativeinterface and copy. 4. Develop an experiment and do rigid QA. 5. Report the results!
How to calculate ad revenue uplift?
We measure optimization results based on A/B test data sets. If you're new to it, it's splitting the visitors between different variations of the same UX element to collect statistical significance of the effect on the ad revenue. We do a conversion tracking health check before starting with conversion optimization, to make sure the data is not polluted and discuss ways to calculate the ad revenue.
What is ad revenue?
If you're in your first job in in marketplace then the first step is to learn not only the key KPIs such as ad revenue and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to increase it and the main principles of data tracking, so that you're able to evaluate the optimization efforts. Schedule a call with one of our leading CRO consultants to save a few years learning answers on these questions.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
We achieved 4X growth in leads with Conversion Rate Store"s team over a period of two months. They have excellent proficiency in data analysis and the creation of CRO recommendations. Highly recommend working with them.
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
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Schedule a FREE consultation to get:
Schedule a FREE consultation to get:
