The majority of conversion rate optimization agencies don't give any guarantees on marketplace AOV optimization results and simply charge a fixed monthly fee without any uplift responsibility.
We conduct preliminary quantitative analytics before we accept a new client in order to forecast a specific percentage of uplift of AOV that we can achieve by an agreed deadline.
As an example, it could be 10% total AOV uplift in two months.
In case of not delivering by the deadline, which happens in 4-7% of cases, we do more A/B tests for FREE until we deliver the promised AOV growth.
Sounds good? This forecast of guaranteed results is based on our experience of conversion optimization on million monthly users of our clients in marketplace and understanding of AOV average conversion rates.
How do we optimize marketplace AOV?
Ask them about the experience with:
All conversion optimization firms assert to have CRO process expertise and propagate the same things about their capability in UX research and experimentation.
And your in-house team should have some hard skills to assess the depth of this experience at the interview stage, which could be hard to do.
How do you choose if you can't do a technical interview on data engineering and experimentation? The simple solution is to ask for their experience in the same business model, as any marketplace has similar challenges and processes.
Isn't it great when an agency has already conducted similar analytics on millions of users and gained data on how to improve AOV? On the flip side, each business model has completely unique technical and data tracking stacks that require different skills, processes and mindsets.
And if you hire an agency not to micro-manage, you don t want the agency to be inexperienced or find them hastily hiring freelancers to fill in gaps in their team, right? Last but not least is market experience, which is mostly about understanding your user needs.
And that's the key area of the analytics if the agency already demonstrates the business model experience.
So it's definitely a clear advantage if the agency has that, but it dramatically narrows the choice of contractors that have all three pillars (process, marketplace, and industry experience).
But if the agency has worked with 327 clients like we have, then they most likely have success stories in a similar industry to yours.
And even if it's from a different business model it could be even more beneficial as it can bring uncommon AOV growth hacks that your competitors may be not use right now.
How will you increase our marketplace AOV?
After growing a number of marketplace clients, we understood that there is no universal list of top-performing processes to optimize AOV. The ”secret sauce” is in the level of execution of quantitative analytics and UX research that results in strong insights on the most problematic drop off. The most effective best practices for AOV optimization most likely already implemented by your competition and no longer bring desired growth. And the expertise of a CRO company is to be on the cutting edge of strategies, leveraging expertise from other markets that are not currently implemented by competitors.
What is the pricing of AOV CRO services?
This depends on the amount of of monthly traffic, funnels and conversion rates to estimate the volume of a/b tests, the required growth and the difficulty of delivering that.
What happens if the promised AOV uplift is not delivered?
We do more experiments free of charge until we achieve the promised AOV results. This obligation is in the contract and we execute this promise anyway to further the name of one of the most trusted conversion rate optimization agencies.
What is the process to optimize marketplace AOV?
1. Analytics setup health check. 2. Investigate the most serious AOV bottleneck and get accurate and quantitative data on the cause of it. 3. Prepare an alternativeinterface and copy. 4. Code an A/B test and do rigid quality assurance. 5. Report the results!
How to calculate AOV growth?
We calculate growth based on experiment data. If you haven't heard of A/B testing, it's dividing the traffic between two or more versions of the same funnel step to collect statistically valid data on the effect on the AOV. We do a conversion tracking health check before starting with experimentation, to be confident that the data is valid and agree on the formula to calculate the AOV.
What is AOV?
If you are new in marketplace then you should learn not only the most important KPIs such as AOV and their formulas, but also their interrelatedness, ways, processes, tactics, strategies to increase it and the main principles of data tracking, in order to estimate the conversion optimization process. Schedule a consultation with our best conversion optimization experts to save a few years learning answers on these questions.
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We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
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