The majority of conversion optimization agencies don't give any guarantees on classified GMV optimization results and simply charge a fixed monthly cost without any growth obligations.
We conduct research before we start working so that we can forecast a specific percentage of increase of GMV that we guarantee by an agreed date.
As an example, it could be 7% total GMV uplift in three months.
In case of not delivering on time, which happens in 4-7% of instances, we do more A/B tests for FREE until we achieve the promised GMV growth.
Sounds fair? This promise of guaranteed growth is based on our experience of optimization on 28 million monthly users of our clients in classified and understanding of GMV average conversion rates.
How do we optimize classified GMV?
Ask them about the experience with:
Most CRO agencies assert to have CRO process competence and preach the same things about their capability in analytics and experiments.
And your in-house team should have some hard skills to assess the level of this expertise on initial calls, which could be challenging.
What do you do if you can't do a competence interview on analytics skills and statistics? The simple solution is to ask for their experience in a similar business model, as any classified has similar problems and best practices.
Isn't it handy when your contractor has already carried out the same research on millions of users and gained data on how to improve GMV? On the flip side, each business model has completely unique tech and data tracking stacks that need distinct specialists, processes and mindsets.
And if you hire a contractor expecting a turnkey solution, you don t want the agency to learn everything on the job or find them quickly hiring new team members to cover skill shortages, right? Just as important is industry experience, which is all about understanding your user demands.
And that's the key area of the research if the CRO agency already shows the classified experience.
So it's clearly a killer competitive advantage if the contractor has that, but it dramatically narrows the pool of contractors with all three components (process, classified, and industry expertise).
But if the conversion optimization firm has worked with 326 clients as we have, then they most likely have case studies in a similar industry to yours.
And even if it's from a different business model it could be even more helpful as it can bring fresh GMV growth hacks that your competitors may be not utilize yet.
What are the best techniques to improve metric?
After growing a number of classified customers, we understood that there is no “one-size fits all” list of top-performing ways to improve GMV. The ”secret sauce” is in the combination of quantitative and qualitative research that results in strong insights on the most problematic bottleneck. The universal best practices for GMV optimization are typically already utilized by your competition and already don't drive desired uplift. And the function of a conversion optimization company is to be on the cutting edge of tactics, leveraging processes from other markets that are not yet well-known by the competition.
What is the pricing of gmv CRO services?
This depends on the quantity of monthly users, funnels and number of conversions to calculate the amount of a/b tests, the needed results and the complexity of achieving that.
What happens if the forecasted gmv growth is not delivered?
We do more A/B tests free of charge until we bring the promised gmv results. This term is in the contract and we execute this promise anyway to further the name of one of the most respected CRO agencies.
What is the process to increase classified gmv?
1. Data infrastructure audit 2. Detect the most serious GMV step in the funnel and get quantitative and accurate data on the reason behind it. 3. Make a new version of the UI/UX and copywriting 4. Code an A/B test and perform rigid QA 5. Calculate the results!
How to track gmv improvement?
We measure the impact on GMV based on split-test results. If you haven't heard of A/B testing, it's dividing the traffic between two or more variants of the same funnel step to collect statistical significance of the effect on the GMV. We do a data tracking audit before starting with A/B testing, to make sure the data is valid and approve the methodology to calculate the GMV.
What is gmv?
If you are new in classified then you should learn not only the main metrics such as GMV and their definitions, but also their connection to each other, ways, processes, tactics, strategies to grow it and the main principles of data tracking, in order to estimate the optimization efforts. book a strategy session with one of our most experienced optimization managers to get detailed answers to your specific questions.
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We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
We achieved 4X growth in leads with Conversion Rate Store"s team over a period of two months. They have excellent proficiency in data analysis and the creation of CRO recommendations. Highly recommend working with them.
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
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