The majority of conversion rate optimization agencies don't promise any guarantees on freemium onboarding improvement and simply ask for a fixed monthly fee without any growth KPIs.
We conduct preliminary quantitative analytics before we start working so that we can forecast a specific percentage of increase of onboarding that we guarantee by an agreed deadline.
For example, it could be 9% total onboarding uplift in 4 months.
In case of not delivering by the deadline, which happens in 4-7% of projects, we perform more experiments for FREE until we achieve the promised onboarding growth.
Sounds interesting? This promise of guaranteed results is based on our experience of conversion optimization on million monthly users of our clients in freemium and understanding of onboarding average conversion rates.
How do we optimize freemium onboarding?
Ask them about the experience with:
Most conversion rate optimization agencies assert to have CRO process experience and preach the same things about their mastery in UX research and experiments.
And the client should have some hard skills to judge the level of this experience during the pre-sale stage, which could be challenging.
How do you choose if you can't do a competence interview on data engineering and experimentation? The simple solution is to ask for their expertise in the same business model, as any freemium has similar problems and optimization methodologies.
Isn't it great when an agency has already carried out similar analytics on millions of users and obtained data on how to optimize onboarding? On the flip side, each business model has completely unique tech and analytics stacks that need different specialists, methodologies and values.
And if you hire an agency for their expertise, you don t want the agency to operate entirely on a trial and error basis or find them quickly recruiting new team members to fill in skill shortages, right? Just as important is industry expertise, which is mostly about understanding your customer needs.
And that's the key focus of the analytics if the agency already demonstrates the business model expertise.
So it's obviously a clear benefit if the agency has that, but it dramatically narrows the pool of contractors that have all three pillars (process, freemium, and industry expertise).
However, if the conversion optimization firm has worked with 327 clients like we have, then they most likely have experience in the same market as yours.
And even if it's from a different business model it could be even more helpful as it can uncover new onboarding optimization tactics that your competition may be not use right now.
How will you increase our freemium onboarding?
After working with a number of freemium clients, we understood that there is no universal list of top-performing ways to optimize onboarding. The ”secret sauce” is in the level of execution of data analytics and UX research that results in statistically valid data on the top-priority leak. The most effective best practices for onboarding optimization most likely already utilized by competitors and already don't result in significant additional uplift. And the function of a CRO company is invent new tactics, utilizing processes from other markets that are not currently well-known by the competition.
What is the pricing of onboarding CRO services?
Pricing depends on the amount of of monthly users, funnels and conversion rates to estimate the amount of a/b tests, the required results and the difficulty of delivering that.
What happens if the promised onboarding uplift is not achieved?
We do more A/B tests for free until we obtain the promised onboarding growth. This term is included in the contract and we do this anyway maintain the reputation of one of the most respected CRO agencies.
What are the steps to grow freemium onboarding?
1. Analytics setup health check. 2. Find the most serious onboarding leak and get accurate and quantitative data on the cause of it. 3. Prepare an alternativedesign and copy. 4. Build an experiment and perform rigid quality assurance. 5. Calculate the results!
How to measure onboarding uplift?
We calculate optimization results based on experiment data sets. If you haven't heard of A/B testing, it's dividing the traffic between two or more variations of the same funnel step to get a big enough sample size of the effect on the onboarding. We do a data tracking health check before starting with experimentation, to be confident that the data is not polluted and approve ways to calculate the onboarding.
What is onboarding?
If you're in your first job in in freemium then the first step is to learn not only the most important KPIs such as onboarding and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to improve it and the basics of data engineering, so that you're able to understand the conversion optimization process. Book a call with one of our senior conversion rate optimization experts to save a few years learning answers on these questions.
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