Conversion rate optimization agency
microsoft combinator
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Freemium FTUX optimization

microsoftcombinator

Performance-based pricing

The majority of conversion rate optimization agencies don't give any guarantees on freemium ftux optimization results and simply bill a fixed monthly fee avoiding any uplift commitments.

We conduct research before we make an offer so that we can forecast a specific percentage of uplift of ftux that we can achieve by an agreed time milestone.

As an example, it could be 12% total ftux improvement in 2 months.

In case of not delivering by the deadline, which happens in 4-7% of instances, we make more experiments FREE of charge until we deliver the forecasted ftux growth.

Sounds good? This promise of guaranteed results is based on our experience of experimentation on 21 million monthly users of our clients in freemium and understanding of ftux benchmarks.

How do we optimize freemium ftux?

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Experience optimizing freemium ftux

We have done about 488 A/B tests for 44 freemium projects and a lot of them needed FTUX optimization. Ask for the most similar freemium case studies for the same market.

There are three critical factors to look at when you evaluate the expertise of a conversion rate optimization firm.

Ask them about the experience with:

  1. process
  2. freemium
  3. same audience.

The majority of conversion rate optimization agencies assert to have conversion rate optimization process expertise and preach the same story of their mastery in UX research and experimentation.

And you should have some experience to assess the level of this expertise at the interview stage, which could be difficult.

How do you choose if you can't do a technical interview on data engineering and experimentation? The simple solution is to look at their expertise in a similar business model, as any freemium has similar challenges and optimization methodologies.

Isn't it great when your contractor has already conducted the same research on millions of users and gathered data on how to improve FTUX? On the other hand, each business model has completely unique tech and analytics stacks that need distinct specialists, processes and values.

And if you choose a contractor not to micro-manage, you don t expect the agency to be doing important things for the first time or find them hastily recruiting new team members to fill in skill shortages, right? Last but not least is industry experience, which is mostly about knowing your customer demands.

And that's the main focus of the research if the agency already shows the business model expertise.

So it's clearly a killer competitive advantage if the agency has that, but it dramatically narrows the shortlist of contractors with all three components (process, freemium, and industry expertise).

However, if the agency has optimized 319 clients as we have, then they likely have success stories in the same industry as you.

And even if it's from a different business model it could be even more beneficial as it can uncover new FTUX optimization tactics that your competitors may be not utilize yet.

1. Top-notch experimentation analytics.
2. Expertise of upsell conversion optimization at scale
3. Executing a whole CRO process including experiment development

What is a good freemium ftux?

The initial goal of freemium CRO process is to find the most critical leak in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you prove that your current FTUX is good or bad? Evidently the critical factor is to obtain correct and up-to-date data on freemium FTUX benchmarks in your niche. Ask for freemium FTUX benchmarks and a consultation on ways to improve.

 

Frequently asked questions

  • What are the best techniques to improve FTUX?

    With the experience of optimizing a number of freemium businesses, we understood that there is no “one-size fits all” list of top-performing techniques to optimize FTUX. The ”secret sauce” is in the level of execution of data analytics and UX research that results in representative insights on the top-priority leak. The top performing best practices for FTUX optimization most likely already implemented by your competition and already don't bring significant additional uplift. And the value of a CRO firm is invent new mechanics, utilizing expertise from other markets that are not yet well-known by competitors.

  • What is the pricing of FTUX conversion optimization services?

    Pricing depends on the quantity of monthly users, funnels and the amount of transactions to estimate the number of a/b tests, the needed results and the complexity of achieving that.

  • What happens if the promised FTUX growth is not achieved?

    We do more experiments for free until we bring the promised FTUX uplift. This term is included in the contract and we execute this promise anyway maintain the authority of one of the most trusted CRO agencies.

  • What is the process to optimize freemium FTUX?

    1. Data tracking audit. 2. Find the most problematic FTUX step in the funnel and get accurate and quantitative data on the cause of it. 3. Create a new version of the UI/UX and copy. 4. Build an experiment and do detailed quality assurance. 5. Report the results!

  • How to track FTUX improvement?

    We measure optimization results based on A/B test data. If you're new to it, it's dividing the traffic between two or more versions of the same page to collect statistical significance of the effect on the FTUX. We do a data tracking health check before starting with optimization, to be confident that the data is correct and agree on the formula to calculate the FTUX.

  • What is ftux?

    If have just started a career in freemium then the first step is to learn not only the main metrics such as FTUX and their formulas, but also their interrelatedness, ways, processes, tactics, strategies to optimize it and the basics of data analytics, in order to understand the results. Book a call with one of our leading optimization managers to get detailed answers to your specific questions.

What do our customers say about us?

Ihor Hromada
Auto.ria.com (Ukraine)
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
Auto RIA logo
Ihor Hromada
Auto.ria.com (Ukraine)
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine)
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Leboutique logo
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)
Trevor George - Founder, Maskclub (USA)
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Maskclub logo
Trevor George
Founder, Maskclub (USA)
Andrey Zdor - CEO, Bigl (Ukraine)
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
Bigl logo
Andrey Zdor
CEO, Bigl (Ukraine)
Alina Volchek - CMO, Depositphotos.com (USA).
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Logo Depositphotos
Alina Volchek
CMO,
Depositphotos.com (USA)
Nicholas A. Michalak - Founder, Somnifix (USA).
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Logo Somnifix
Nicholas A. Michalak
Founder, Somnifix (USA)
Markus - CEO, Moonmagic (USA).
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Logo Moonmagic
Markus
CEO,
Moonmagic (USA)
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine).
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Logo Leboutique
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)

What other freemium KPIs we can we help you to optimize?

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