The majority of conversion rate optimization agencies don't give any guarantees on freemium ftux optimization results and simply bill a fixed monthly fee avoiding any uplift commitments.
We conduct research before we make an offer so that we can forecast a specific percentage of uplift of ftux that we can achieve by an agreed time milestone.
As an example, it could be 12% total ftux improvement in 2 months.
In case of not delivering by the deadline, which happens in 4-7% of instances, we make more experiments FREE of charge until we deliver the forecasted ftux growth.
Sounds good? This promise of guaranteed results is based on our experience of experimentation on 21 million monthly users of our clients in freemium and understanding of ftux benchmarks.
How do we optimize freemium ftux?
Ask them about the experience with:
The majority of conversion rate optimization agencies assert to have conversion rate optimization process expertise and preach the same story of their mastery in UX research and experimentation.
And you should have some experience to assess the level of this expertise at the interview stage, which could be difficult.
How do you choose if you can't do a technical interview on data engineering and experimentation? The simple solution is to look at their expertise in a similar business model, as any freemium has similar challenges and optimization methodologies.
Isn't it great when your contractor has already conducted the same research on millions of users and gathered data on how to improve FTUX? On the other hand, each business model has completely unique tech and analytics stacks that need distinct specialists, processes and values.
And if you choose a contractor not to micro-manage, you don t expect the agency to be doing important things for the first time or find them hastily recruiting new team members to fill in skill shortages, right? Last but not least is industry experience, which is mostly about knowing your customer demands.
And that's the main focus of the research if the agency already shows the business model expertise.
So it's clearly a killer competitive advantage if the agency has that, but it dramatically narrows the shortlist of contractors with all three components (process, freemium, and industry expertise).
However, if the agency has optimized 319 clients as we have, then they likely have success stories in the same industry as you.
And even if it's from a different business model it could be even more beneficial as it can uncover new FTUX optimization tactics that your competitors may be not utilize yet.
What are the best techniques to improve FTUX?
With the experience of optimizing a number of freemium businesses, we understood that there is no “one-size fits all” list of top-performing techniques to optimize FTUX. The ”secret sauce” is in the level of execution of data analytics and UX research that results in representative insights on the top-priority leak. The top performing best practices for FTUX optimization most likely already implemented by your competition and already don't bring significant additional uplift. And the value of a CRO firm is invent new mechanics, utilizing expertise from other markets that are not yet well-known by competitors.
What is the pricing of FTUX conversion optimization services?
Pricing depends on the quantity of monthly users, funnels and the amount of transactions to estimate the number of a/b tests, the needed results and the complexity of achieving that.
What happens if the promised FTUX growth is not achieved?
We do more experiments for free until we bring the promised FTUX uplift. This term is included in the contract and we execute this promise anyway maintain the authority of one of the most trusted CRO agencies.
What is the process to optimize freemium FTUX?
1. Data tracking audit. 2. Find the most problematic FTUX step in the funnel and get accurate and quantitative data on the cause of it. 3. Create a new version of the UI/UX and copy. 4. Build an experiment and do detailed quality assurance. 5. Report the results!
How to track FTUX improvement?
We measure optimization results based on A/B test data. If you're new to it, it's dividing the traffic between two or more versions of the same page to collect statistical significance of the effect on the FTUX. We do a data tracking health check before starting with optimization, to be confident that the data is correct and agree on the formula to calculate the FTUX.
What is ftux?
If have just started a career in freemium then the first step is to learn not only the main metrics such as FTUX and their formulas, but also their interrelatedness, ways, processes, tactics, strategies to optimize it and the basics of data analytics, in order to understand the results. Book a call with one of our leading optimization managers to get detailed answers to your specific questions.
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Schedule a FREE consultation to get:
